Heather Lawson Email & Phone Number

Bedford, Ma, Us

Developed messaging and thought leadership content to drive awareness of AspenTech solutions for pharmaceutical and biotechnology manufacturing• Led project to assess pharma portfolio digital integrity and compliance readiness which resulted in better business alignment on messaging and the addition of new features to product improvement plan.• Coordinated with regional marketing, sales and technical experts to deliver compelling content for conferences including serving as chair for pharma maintenance conference.• Tailored new product messaging for pharma market and partnered with product management and technical experts to develop sales training and customer webinars for product launch.

Boston, Ma, Us

Lead go-to-market strategy & execution for <20-person life sciences diagnostics start-up.

Wilmington, De, Us

As a member of the global business leadership team, I advocated for a $130M pharmaceutical, chemical processing & oil & gas segment – providing market insights to guide decisions and set business strategy.Below is a selection of my accomplishments:• Built 5-year marketing plan and aligned cross-functional and regional resources on initiatives that balanced the segment’s short and long-term priorities.• Managed my segment’s new product development pipeline, identifying market needs, building cross-functional support, setting team goals, and measuring team performance.

Wilmington, De, Us

In this role I developed and executed a marketing strategy for a $3M life sciences segment, starting identification of target customers and clear product positioning. Here are two of my accomplishments:• Led team through development and product launch, generating promotional materials and sales tools for new, FDA-compliant product with more than $1M profit.• Built relationships with new partners and distributors through industry events and associations, increasing channel access to increase share of life sciences market.

Wilmington, De, Us

As a Marketing Consultant, I learned new industries quickly to support whitespace and new product launches.Here are two project highlights:• Analyzed market, customers, competitors, and technology using primary and secondary research to create vision for DuPont’s participation in display material market, resulting in staffing and funding for corporate flexible display initiative.• Led management to cancel planned marketing launch by designing and executing customer survey indicating new offering fell short of customer needs.

Wilmington, De, Us

Over the course of 8 weeks I engaged customers and food safety experts across the US, uncovering new insights. These insights changed business perspective and were used to define requirements for the next generation system for the $1B food safety market.

Santa Rosa, California, Us

As Product Manager, I owned the product life-cycle and global marketing plan, including channel engagement, pricing, and promotional campaigns, focused on new product introductions.Here is just one of my accomplishments:• Collaborated with international, cross-functional team and led marketing team of 6 to launch 2 new products over 18 months, dramatically repositioning portfolio and achieving sales goals 6 months ahead of forecast.

Santa Rosa, California, Us

Here, I developed promotional content including web pages, sales presentations, journal articles, tradeshows, and press materials to build brand awareness.Below is one of my projects:• Energized 300+ person field sales channel, identifying key points of product differentiation and delivering virtual and live training, resulting in increased market share for legacy products

Mba, Marketing

Bachelor Of Science (Bs), Engineering

Bachelor Of Arts (Ba), Economics