Jo Lawson, Mba's Location
San Francisco Bay Area, United States, United States
Jo Lawson, Mba's Contact Details
Jo Lawson, Mba work email
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Jo Lawson, Mba personal email
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About Jo Lawson, Mba
Jo has spent 15+ years shaping product development, brand engagement, building businesses and driving revenue for renowned global brands like Apple, PayPal, and Movado. In addition to contributing to growth across several businesses and industries, a hallmark of her leadership has been effectively engaging both customers and employees, in turn creating long-lasting brand loyalty and affinity. Jo has led and engaged global marketing and communication teams across consumer electronics, clean-tech, fin-tech, IoT, retail and luxury.Contributing to product design and differentiation from concept to market and focused on marketing and engagement (B2B and B2C) for companies including PayPal, Apple, Movado and Enphase Energy during eras of industry disruption – Jo has led both large, global teams as well as small squads and is able to achieve ambitious results in both environments. Jo takes pride in building high-functioning teams and has had success leading change and transforming teams into strategy champions. Along the way, she has collaborated cross-functionally with the best and brightest, and can orchestrate success across diverse contributors.SKILLSProduct Marketing | Integrated Marketing | Global Team Leadership | B2B | B2C | D2C | Partner Management | Brand Strategy | Go-to-Market Strategy | Product Launch | Global Event Management | P&L Ownership
Jo Lawson, Mba Work Experience Details
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Chief Executive OfficerLuumUnited States -
Chief Executive OfficerLuum Nov 2024 - PresentOakland, California, Us -
PresidentLuum Jun 2023 - Oct 2024Oakland, California, Us
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Senior Director, Global Product MarketingEnphase Energy May 2021 - Mar 2023Fremont, California, UsHelping take renewable energy mainstream with leading technology and a visionary marketing team.• Establish and lead an all-new, Global Consumer Product Marketing function with global reach at this engineering-driven, clean energy company.• Build full funnel marketing strategies and content strategy to support launch ambitions and build awareness through to acquisition across EV charger and portable energy products.• Develop cross-functional process integrations, go-to-market strategy and full-funnel marketing plan to launch and deliver D2C and B2B2C consumer-focused products to market.• Create and lead a new Consumer Product Marketing function and ensure PMM process is integrated into the Product Lifecycle Process delivering predictable product launch timelines and go-to-market activities for global product launches.• Define full spectrum Product Marketing activities for the first time for this company including, consumer research, go-to-market global checklist and milestone activities, integrated marketing launch planning, TAM/SAM/SOM, product roadmaps, etc.• Lead cross function GTM efforts to achieve key milestones and deliver on-time support for product launches. Enlist the efforts of teams across Product Engineering, Software Engineering, Sales, Inventory, Customer Service, RMA, QA and Legal to contribute to successful global and regional launches.• Drive research efforts (consumer, competitor, category) to help align cross-functional teams on opportunities in the category as well as to bring the voice of consumers into conversations about product roadmaps, marketing strategy and product development.• Champion the voice of the customer to hardware and software product development teams through customer testing and feedback across all consumer-focused product development. -
Sr. Director, Global Marketing (B2B And B2C)Paypal Dec 2019 - Mar 2021San Jose, Ca, Us• Led global consumer go-to-market team, driving portfolio preference and expansion as PayPal redefines the digital wallet and democratizes financial services, including GTM strategies for Crypto, Buy Now Pay Later, QRC touch-free payments.• Led full-funnel, integrated marketing strategies with ~$100M annual budget, launching new, in-store payment product, achieving ambitious acquisition, growth and habituation goals at scale, orchestrating cross-functional collaboration across Marketing Ops, Product, PMM, Sales, Analytics, Research, Finance, Risk, Legal and PR/Comms as well as working closely with and managing multiple agency and consulting partners. -
CeoSparkle Cut Diamonds Jan 2019 - Dec 2019Launched and led organization including fundraising and building key functional partnerships in support of long-term value for shareholders, customers and employees. Served on Board of Directors as an engaged and informed voice for the business, employees and customers.
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Cmo + CroSparkle Cut Diamonds Jun 2018 - Dec 2019Launched proprietary diamond brand poised to disrupt the traditional diamond industry, through pioneering nanotechnology delivered in D2C e-com and B2B national showrooms, with an exciting new voice in the diamond jewelry category. • Defined brand, voice, positioning and messaging in support of new, disruptive brand, with patent-pending technology and differentiated, proprietary product within a noisy and highly traditional category.• Launched e-commerce platform and website with 52 SKUs and 1500 variants, build-your-own-ring capabilities, customer financing, real-time chat function, and call center support within 4 months of hire date. • Built GTM strategy for new product category at the intersection of luxury and technology anchoring on and building a unique social media voice and storytelling in an all new way for the category.• Drove 2k-3k daily website visits and 2.5% daily cart adds, including 20% return visitors, on start-up budget.
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Dreamer / Traveler / PhilanthropistSabbatical May 2017 - May 2018
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General Manager, Wearable DevicesMovado Group, Inc Nov 2014 - Apr 2017Paramus, New Jersey, UsDeveloped and launched the wearable division from vision to market – yielding tens of millions of dollars in forecasted revenues for this $600M global Swiss and fashion watch maker. As a member of exec leadership team reporting the CEO, I championed and led new technology opportunities in a highly traditional industry during an era of industry disruption, and led a global, cross-functional team of 100s.-- Established partnerships with Google, HP, and Swiss technologists.-- Launched 50 SKUs of Swiss- and Asian-made wearable tech products across 7 brands in ~3 years from concept to market – well ahead of industry norm. Reclaimed 15% margin via re-negotiation and product re-categorization with partner resellers. -- Built GTM strategy and developed $6M wearables R&D budget for new product category at the intersection of luxury, fashion and technology for Movado, Hugo Boss, Coach, Lacoste, Tommy Hilfiger, Ferrari and Juicy Couture. -- Built framework for technology partnership identification, assessment and development yielding alliances with Google and HP, among other technical innovators within wearable tech. -
Marketing Strategist / In House Vp Of MarketingWest Aug 2013 - Oct 2014Spearheaded market vision, strategy and roadmaps -- supporting journey from growth state to profitability for start up portfolio clients in the IoT wearables and FiTech space. Reported to CEO of this creative collective. Accelerated growth for start up clients including focus on customer insights, messaging and positioning, and omni channel marketing strategies.
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Vp, Marketing + Customer EngagementJcpenney Sep 2012 - Jul 2013Plano, Texas, UsRecruited by the CEO and EVP to develop and lead a groundbreaking strategy, I delivered an integrated, unique customer experience never before seen in retail. Our pilot program pro forma projected $3.8M revenue across 500 stores in 3 days. -- Transformed a change-weary organization into one eager to join vision and collaborate. -- Drove omni-channel campaigns across product, brand, seasonal and departmental launches—each poised to rapidly generate millions in incremental revenue. -- Partnered with diverse stakeholders including merchants, marketing, PR, philanthropy, IT and web to develop relevant programs to drive sales, branding, experience and exposure. -
Director, Global Retail CommunicationApple Jul 2010 - Jul 2012Cupertino, California, UsInspired, up-scaled and up-skilled a 100+ global team that created best-in-class “one voice” content, insights-based campaigns and events for 50K retail employees in 15 languages and in 12 countries. $40M budget. Our efforts contributed to increased morale, service interest and output, and fostered an environment for creativity through technology, process and content innovation.-- Reduced field communication interruptions 50%, increased content readership 70%, drove compliance and participation through a strategy focused on critical and compelling content aligned with brand and exec vision. -- Reinvented employee communications as an authentic Apple experience. Launched the first iPad-based interactive communication platform that connected, informed and engaged teams around the world.-- Created inspirational leadership events with participation ranging from 30 to 1000 global leaders.-- Set standards and coordinated efforts to ensure story telling and visual voice were alignment between Apple employees and customers; driving increased readership, participation, and compliance. -
Sr. Manager Marketing @ Apple Inc.Apple Sep 2004 - Jul 2010Cupertino, California, UsLed a small team that increased U.S. Small Business market share to ~10% and increased U.S. market penetration by >80%. Driving results within a lean $1M budget, drove a strategy that adapted the team’s focus from vertical to general marketing messaging across products during period marked by introduction of the Intel chip, iPhone, and iPad launches.-- Increased small business apple.com web traffic 5X and generated 1000s of monthly business leads by planning and executing a content and search strategy—delivering millions of dollars in incremental business revenue-- Drove business awareness and market share across products leveraging direct and indirect sales channels and with multichannel marketing initiatives.-- Coordinated MDF activities, lead generation, customer events, web traffic and sales planning, cross-functional activities and campaigns with retail and online stores, internal groups, 3rd party developers and channel partners.
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Marketing ManagerApple Sep 2003 - Aug 2004Cupertino, California, UsDrove 100s of 1000s of dollars in incremental sales by creating and executing multichannel marketing programs in key vertical markets – leveraging Apple Retail Stores, apple.com/business and indirect business channels.
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Sr. ConsultantDeloitte Consulting 2000 - 2003Worldwide, OoManaged diverse, complex, fast-paced projects working collaboratively across all organizational levels and against aggressive timelines. Clients included Hewlett Packard, Visa USA, Charles Schwab, Novell, Korbel Cellars and Museum Of Modern Art.CLIENT HIGHLIGHTS:NOVELL: Streamlined merger/acquisition with Cambridge Partners. Ensured internal and external messages were synchronized and facilitated operations group integration for both organizations.VISA USA: Developed the Small Business Category Expansion Strategy; developed go-to-market strategy to extend reach into new and lucrative category. Created and delivered training to member banks.DELOITTE & TOUCHE: Participated in a strategic, internal initiative defining strategy and tactics for extending services into the Life Sciences industry.CHARLES SCHWAB: Worked with project management office to support on time, on budget rollout of new website focused on Schwab’s business clients.HEWLETT PACKARD: Supported Imaging and Printing Group’s strategic initiatives development and associated executive communiqué. Executed a cross-functional project to improve the enterprise customer experience.
Jo Lawson, Mba Skills
Leadership
Product Marketing
Direct Marketing
Marketing Management
Team Building
Customer Experience
E Commerce
Strategic Partnerships
Online Marketing
Brand Development
Cross Functional Team
Retail
Relationship Marketing
Sales
Market Planning
Channel Partners
Networking
Mobile Marketing
Business Development
Market Research
Competitive Analysis
Digital Marketing
Integrated Marketing
Lead Generation
Strategy
Online Advertising
Content Strategy
Program Management
Marketing
Internal Communications
Cross Functional Team Leadership
Training
Product Management
Segmentation
Go To Market Strategy
Enterprise Software
Project Planning
Multi Channel Marketing
Email Marketing
Budgets
Business Strategy
Management
Product Launch
Product Development
Marketing Communications
Project Management
Public Relations
Marketing Strategy
Analytics
Brand Management
Mobile Devices
Crm
Jo Lawson, Mba Education Details
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Uw Foster School Of BusinessMarketing / Technology
Frequently Asked Questions about Jo Lawson, Mba
What company does Jo Lawson, Mba work for?
Jo Lawson, Mba works for Luum
What is Jo Lawson, Mba's role at the current company?
Jo Lawson, Mba's current role is Chief Executive Officer.
What is Jo Lawson, Mba's email address?
Jo Lawson, Mba's email address is jl****@****pal.com
What schools did Jo Lawson, Mba attend?
Jo Lawson, Mba attended Uw Foster School Of Business.
What skills is Jo Lawson, Mba known for?
Jo Lawson, Mba has skills like Leadership, Product Marketing, Direct Marketing, Marketing Management, Team Building, Customer Experience, E Commerce, Strategic Partnerships, Online Marketing, Brand Development, Cross Functional Team, Retail.
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