Matt Lawson Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Managing Director of Software leading our software division (AutoSync) at Trader Corporation. This role is critical in driving the growth strategy and execution of our software products and solutions. Key Responsibilities:Strategic Leadership: Develop and execute the strategic vision for the software business to align with corporate objectives. Oversee the development, enhancement, and lifecycle of software products to ensure competitive advantage and customer satisfaction.Team Management: Lead and mentor a high-performing team of software professionals, fostering a culture of innovation, collaboration, and excellence.Financial Oversight: Manage budgets and financial planning to achieve profitability and revenue goals, ensuring sustainable business growth.Market Analysis: Conduct thorough market research to identify emerging trends and opportunities for product expansion and innovation.Stakeholder Engagement: Collaborate with internal and external stakeholders, including customers, partners, and executive leadership, to ensure alignment and support for business initiatives.

Toronto, Ontario, Canada

Executive Head of Sales for our Software business, AutoSync (a division of Trader Corporation). Focused throughout North America, with responsibility to grow the Software Business and bring new innovative solutions to market which solve operational challenges for Automotive Dealers & OEMs. Experienced SaaS Sales Leader, leading all Sales Channels within AutoSync across Canada and USA. AutoSync is a suite of innovative digital software solutions that connects and synchronizes the entire automotive retail process. Ensuring that OEMs and Dealers improve sales velocity and increase profitability.- vAuto Inventory Management Software designed to help dealers’ stock in-demand vehicles for sale, acquired at a price to help them drive profitability and sell at a pace which optimizes vehicle turn time and total profit for their dealership. - The TAdvantage Website Solution which is a Canadian leading website platform designed for Franchise and Independent car dealerships of all shapes and sizes across the country. This a mobile first solution with access to dealer tools, creating operational efficiencies and helping to solve digital optimization opportunities for our dealer clients. - Motoinsight Digital Retailing platform, engineered to facilitate vehicle transactions online for consumers and car dealers alike, across North America. The Motoinsight solution improves digital conversions for dealers while creating operational efficiencies in the variable operation. - Activix CRM, Industry-leading CRM for managing prospects, clients and all sales processes. The foundation of any high-performing dealership.- EasyDeal Desking, a market leading Desking and Calculator software built for Automotive Dealers.

Managing Director of Software leading our software division (AutoSync) at Trader Corporation. This role is critical in driving the growth strategy and execution of our software products and solutions. Key Responsibilities:Strategic Leadership: Develop and execute the strategic vision for the software business to align with corporate objectives. Oversee the development, enhancement, and lifecycle of software products to ensure competitive advantage and customer satisfaction.Team Management: Lead and mentor a high-performing team of software professionals, fostering a culture of innovation, collaboration, and excellence.Financial Oversight: Manage budgets and financial planning to achieve profitability and revenue goals, ensuring sustainable business growth.Market Analysis: Conduct thorough market research to identify emerging trends and opportunities for product expansion and innovation.Stakeholder Engagement: Collaborate with internal and external stakeholders, including customers, partners, and executive leadership, to ensure alignment and support for business initiatives.

Executive Head of Sales for our Software business, AutoSync. Focused throughout North America, with responsibility to grow the Software Business and bring new innovative solutions to market which solve operational challenges for Automotive Dealers & OEMs. Experienced SaaS Sales Leader, leading all Sales Channels within AutoSync across Canada and USA. AutoSync is a suite of innovative digital software solutions that connects and synchronizes the entire automotive retail process. Ensuring that OEMs and Dealers improve sales velocity and increase profitability.- vAuto Inventory Management Software designed to help dealers’ stock in-demand vehicles for sale, acquired at a price to help them drive profitability and sell at a pace which optimizes vehicle turn time and total profit for their dealership. - The TAdvantage Website Solution which is a Canadian leading website platform designed for Franchise and Independent car dealerships of all shapes and sizes across the country. This a mobile first solution with access to dealer tools, creating operational efficiencies and helping to solve digital optimization opportunities for our dealer clients. - Motoinsight Digital Retailing platform, engineered to facilitate vehicle transactions online for consumers and car dealers alike, across North America. The Motoinsight solution improves digital conversions for dealers while creating operational efficiencies in the variable operation. - Activix CRM, Industry-leading CRM for managing prospects, clients and all sales processes. The foundation of any high-performing dealership.- EasyDeal Desking, a market leading Desking and Calculator software built for Automotive Dealers.

Toronto, Canada Area

Lead the Sales strategy through a series of Software Asset investments and built the Software channel strategy for Sales, leading the change management process and integrations of new teams into one structure.

Toronto, Canada Area

Lead a team of Sales & Business Development Professionals who manage partnerships with OEM Executives, Digital Media Agencies and Large Dealer Group Executives across the country for everything related to: Digital Marketing through TRADER Marketplace (autoTRADER.ca), Best in Class Website Solutions and Digital Advertising Solutions (incl. Paid Search, Programmatic Display and Retargeting) as well as Inventory Management Software Solutions (vAuto).

Toronto, Canada Area

Lead the Dealer Group Channel Nationally11 Direct Reports who manage partnerships with Dealer Group Executives across the country for everything related to: Digital Marketing through TRADER Marketplace (autoTRADER.ca), Best in Class Website Solutions and Digital Advertising Solutions (incl. Paid Search, Network Display and Retargeting) as well as Inventory Management Software SolutionsBusiness Portfolio growing at a double digit rates year on year

Toronto, Canada Area

2015 Presidents Club WinnerLead the Dealer Group Channel in Ontario, with 3 Account Directors reporting in who collectively manage 45 Dealer Groups across the province. Finished the year with 104% to target.Additionally, responsible for managing the Top 5 Dealer Group Partnerships with TRADER Nationally.Business portfolio valued at $30M+ and growing at a double digit rate

Greater Toronto Area, Ontario

Digital Solutions & Online Media Consultant for autoTRADER.ca. Responsible to manage, maintain & grow a $9.5M book of business in Ontario and across Canada. The focus is primarily on driving digital revenue growth. This includes; continually soliciting new innovative ways to increase website traffic & lead conversion resulting in a better return on the digital investment. Digital Product Portfolio includes; Media enhancements on autoTRADER.ca to deliver more traffic and visibility, dealership websites, SEO, SEM, LSO, e-commerce, website & media analytics, real time market analysis tools for inventory managementAchievements; ► 2014 Grew Sales Revenue by 20% YOY on the top line► Presidents Club winner for 2013► 2013 - Migration into the Account Director position from Key Account Manager. Managing some of the largest Dealer Groups and Independent Used Car Dealerships in the country. ► 2012 – $2.6M in revenue which meets targeted revenue for the year. Went through a company wide sales restructure that involved changing my book of business completely both structurally and geographically. Post re-structure; assigned to the largest book in the company in terms of weekly revenue.► 2011: Exceeded targets and grew sales revenue by 5.3% ($70K) in a downturn market after two years of declining revenues. 14.0% ($169K) over 2010 Actual Revenue.► 2010: Grew sales revenues by 2.2% in a brand new territory that was miss-managed by two previous reps combined, restored the company's reputation with the client base and built a solid foundation for future growth. ► 2009: Grew a brand new territory created by management and increased sales revenues by 3.7% ($19K).

► Responsible to plan, organize and manage the daily activities of the Dealer Services Reps to ensure efficient operations and best in class customer service.► Plan, direct, supervise and evaluate work flow.► Coordinate work activities with Sales and other departments to achieve the volume expected to meet operational requirements.► Recognize and recommend operational improvements.► Responsible for day-to-day applications of departmental policies and procedures.► Monitor Performance of staff members according to established monitoring standards including ride a longs and regular review of activities.

Executive Development, Mini Mba Series

Executive Education - Negotiations

Strategic Leadership & Change Management

Strategic Account Management

College Diploma, Investigations; Public & Private

6 month internship with; Precept Canada Investigation Services Inc as a Certified Private Investigator licensed by the government.

Business Administration And Management, General