Sam Lawson's Location
United Kingdom, United Kingdom
Sam Lawson's Contact Details
Sam Lawson work email
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About Sam Lawson
Venture builder and business leader with strong experience in B2B tech start-ups and scale-ups. Lived and worked in New York for 5 years. BA in Economics from the University of Exeter.
Sam Lawson's Current Company Details
Sam Lawson Work Experience Details
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Director Of ProductGlobaldata PlcUnited Kingdom
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Ceo & FounderQuickaction May 2023 - PresentOur vision is to transform how local governments operate in the age of AI. We empower councils to optimise resources, automate repetitive tasks, and deliver impactful services and care—unlocking efficiencies, reducing costs, and improving outcomes for citizens and communities.The UK’s 317 local authorities and trusts employ 2 million people and spend £127 billion annually delivering vital services to 68 million citizens. Across key departments—including Adult Social Care, Children's Services, Education, Planning, and Housing—we estimated over 50% of tasks can be automated and optimised. -
Intentpro | Ceo | Venture BuildingBlenheim Chalcot Jan 2022 - PresentLondon, England, GbBlenheim Chalcot is a leading global venture builder with over 3,000 employees and £1.5 billion of assets under management. We launch, incubate and grow product-led, technology businesses that transform industries. We do this at scale via our world class innovation ecosystem, which equips our people with the skills, knowledge and infrastructure to turn disruptive ideas into innovative businesses. Our mission is to be a great place for great people to become great entrepreneurs. -
Mentor Within The Smart Guernsey Economic Development ProgrammeBlenheim Chalcot Mar 2021 - Dec 2024London, England, Gb• Mentored a scale-up business in Guernsey as part of the SMART Guernsey Economic Development Programme.• Supported the delivery of the Scale Up Programme within the States of Guernsey Economic Development Programme.• Collaborated with stakeholders to drive growth and innovation in the startup ecosystem.
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Ceo & FounderIntentpro Jan 2022 - Dec 2024• Launched IntentPro, a B2B SaaS company that helps B2B publishers and technology companies deliver more impactful lead-generation campaigns.• Built Generative AI features including EmailAI, CallAI & WebAI to support lead engagement & nurturing.• Integrated with CRM's to unify marketing, sales, and delivery data to drive operational efficiencies in B2B enterprises.• Worked with companies like Adobe, Oracle, Xero and Sage.• Implemented machine learning to help clients predict sales, spot risks and identify opportunities.• IntentPro is now the parent company of QuickAction (the latest venture above). -
Marketing DirectorContentive Jan 2021 - May 2022London, Uk, Gb• Led a team of 25 marketers across lead generation, audience acquisition, events delivery, and data analytics.• Implemented strategies to improve the lifetime value of readers and customers.• Developed and executed marketing campaigns to drive brand awareness and engagement.• Managed marketing technology tools to optimise operations and drive sales growth.Contentive is a B2B media company with publications across HR, Finance & Marketing. It runs a global events series as well as lead generation and brand awareness campaigns. -
Director Of Product, Data & TechnologyContentive May 2019 - Jan 2021London, Uk, Gb• Managed the Data, Technology and Product teams including Marketing Automation, Engineering and Demand Generation teams. • Lead the Go-To-Market strategy of current and new product launches including pricing, sales strategy, marketing, training and reporting. • Responsible for the alignment of Product, Marketing, Sales, Customer Success, Account Management & Finance teams. • Owed the central marketing, subscription & technology budget. • Onboarded 3 new acquisitions and unified the technology and data stack as well as the product strategy. • Implemented Marketo, Salesforce, and Domo along with developing a Customer Data Platform in-house.• Set-up and managed a satellite team in India.
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Portfolio Director, Digital MarketingContentive Mar 2017 - Jan 2021London, Uk, Gb• Country lead managing the ClickZ & Search Engine Watch brands responsible for a P&L of $2.5m.• Recruited and led the Editorial, Sales, Marketing & Customer Success teams.• Launched the Marketing Technology Awards, Search Summit and built and led the Go-To-Market of an automated lead generation product that delivered $2m in sales in its first year.• Led on the site re-design of editorial portals as well as all product sites.• Work daily with CMO’s and CEO’s of large Marketing Technology companies and Agencies (GroupM, Salesforce, Wix, Marketo, Yext) to develop marketing and demand generation strategies.
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Head Of MarketingClickz.Com Apr 2015 - Mar 2017London, Gb• Led a team of 15 marketers including Design, Development & Telesales teams.• Responsible for Subscriptions, Events & Media products to deliver $10 million of sales.• Developed marketing best practices across all Contentive portals to align teams.• Re-engineered our events offering and changed our strategy to focus on sustainable, longer-term development of media and subscription offering. -
Head Of Marketing, North AmericaIncisive Media Jan 2015 - Apr 2015London, England, Gb• Responsible for building the US Marketing Team in New York. • Managed the marketing across multiple brands including Risk, Waters, Trading Technology, ClickZ & Search Engine Watch working on both events (exhibitions, briefings, networking) and media products (webinars, content creation, lead generation, subscriptions etc.) -
Us Events Marketing ManagerIncisive Media Jan 2014 - Jan 2015London, England, Gb
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Senior Marketing ExecutiveIncisive Media Jun 2011 - Jan 2014London, England, Gb
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VolunteerDogs Trust Aug 2009 - Aug 2009London, London, Gb -
InternshipInvestec Nov 2007 - Nov 2007London, Greater London, Gb -
InternshipIbt Partners Jun 2006 - Jun 2006Miami, Florida, Us
Sam Lawson Skills
Digital Marketing
Lead Generation
Email Marketing
B2b Marketing
Management
Marketing Communications
Online Advertising
Marketing
Online Marketing
Copywriting
Digital Strategy
Business To Business
Online Publishing
Google Analytics
B2b
Publishing
Media Relations
Social Media Marketing
New Media
Conference Production
Google Adwords
Salesforce.com
Digital Media
Subscription
Sam Lawson Education Details
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University Of ExeterBa Business Economics
Frequently Asked Questions about Sam Lawson
What company does Sam Lawson work for?
Sam Lawson works for Globaldata Plc
What is Sam Lawson's role at the current company?
Sam Lawson's current role is Director of Product.
What is Sam Lawson's email address?
Sam Lawson's email address is sa****@****dia.com
What is Sam Lawson's direct phone number?
Sam Lawson's direct phone number is +4420748*****
What schools did Sam Lawson attend?
Sam Lawson attended University Of Exeter.
What skills is Sam Lawson known for?
Sam Lawson has skills like Digital Marketing, Lead Generation, Email Marketing, B2b Marketing, Management, Marketing Communications, Online Advertising, Marketing, Online Marketing, Copywriting, Digital Strategy, Business To Business.
Who are Sam Lawson's colleagues?
Sam Lawson's colleagues are Jagadish Kothapalli, Deepak Kumar Mallick, Wilson A. Jones, Sandeep Adhikari, Kaustav Ray, Mo R., Katie Bennett.
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