Francois Laxalt - Pmm Guru work email
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Francois Laxalt - Pmm Guru personal email
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Hey there! 🌟 I'm a vibrant spirit thriving in the world of SaaS/Tech B2B Product Marketing & GTM.With over two decades of jazzing up the SaaS world, I've had the thrill of guiding Startups, Sclaleups and tech giants alike on a ride towards success. My secret sauce? A blend of actionable Product Marketing & GTM strategies that not only spark interest but powers revenue growth. My mantra: "PMM makes sales easier". If not, it might be time to reassess your PMM. Through years of experience, I have:💎 Masterfully crafted positioning, messaging, and go-to-market strategies that set B2B startups on the path to fame💪 Steered the ship of Product Marketing strategy, ensuring smooth launches and stellar retention🙏🏻 Managed an international product marketing crew of 10+ brilliant minds, sailing through challenges with grace and strategy💡 Been the compass for product innovation & competitive intelligence, always pointing towards uncharted, lucrative territories🚨 Served as a beacon for startups, illuminating the way with insights on positioning & messaging🌎 Managed ARs with the likes of Forrester & Gartner across the globe for a decade, building bridges and breaking barriers👁️🗨️ Concocted and optimized marketing campaigns that resonate and convert🥳 Masterminded Cross-/Up-sell, Retention, and Acquisition strategies with a track record of enviable ROI📣 Amplified voices and stories across 11 countries through adept corporate communications & Press Relations.😘 Championed talent acquisition, bringing onboard dynamic individuals who share a zest for innovation and success🌈 Graced stages and captivated audiences, with over 10-15 public speaking gigs a year and a grand total of 25,000 people over 20 years🔎 Imparted wisdom as a regular teacher in marketing and datascience at prestigious international schools, like La Sorbonne or Insead.Fueled by a relentless passion for Product Marketing & GTM strategies and a penchant for making complex concepts accessible (and fun!), I'm here to transform your B2B SaaS vision into a market sensation. 🚀You can visit my website for more info: www.productmarketingsuccess.comAnd drop me an DM or book a meeting below if you want to talk about your challenges over a drink.Oh, by the way, I'm also an exhibited and collected photographer. See my website www.laxalt.com and don't hesitate to contact me if you want to buy some of my pictures 😉Talk to you soon! Francois Laxalt - Founder@ ProducMarketingSuccessFrancois@productmarketingsuccess.com
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Operating PartnerBpifrance Le HubParis, Fr
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Member - Product Marketing & Gtm ExpertiseCollective Impact France Jun 2023 - PresentParis, Île-De-France, FranceVotre collectif d'experts B2B qui transforme votre vision business en actions mesurablesSoyez accompagné par des professionnels ayant tous plusieurs expériences réussies dans les domaines suivants : Marketing, Ventes, RH, Coaching de leader, Formation. Collective Impact développe une approche personnalisée et pluridisciplinaire pour vous aider à atteindre les objectifs business de votre PME, ETI, Startup ou Scaleup. -
Founder @ProductmarketingsuccessProduct Marketing Success Nov 2021 - PresentParis, Île-De-France, FranceWith over two decades of experience as a Product Marketing Director for a variety of B2B SaaS, I have played a pivotal role in fostering the growth and international triumph of numerous startups. Recognizing a vital truth, I established Product Marketing Success: Despite the critical importance of Product Marketing for achieving success, the landscape reveals a striking scarcity of resources and expertise. My proposition is straightforward yet impactful; I aim to assist in strategically… Show more With over two decades of experience as a Product Marketing Director for a variety of B2B SaaS, I have played a pivotal role in fostering the growth and international triumph of numerous startups. Recognizing a vital truth, I established Product Marketing Success: Despite the critical importance of Product Marketing for achieving success, the landscape reveals a striking scarcity of resources and expertise. My proposition is straightforward yet impactful; I aim to assist in strategically positioning your solution within its market, crafting clear and compelling messaging for your sales teams, and organizing product marketing efforts to expedite your success both domestically and globally. Whether you're seeking swift, targeted support or are interested in a more prolonged partnership, my services are delivered with unwavering positivity and enthusiasm.Want to scale up your success ? Visit --> http://www.productmarketingsuccess.com Show less -
Partner Chez AxeleoAxeleo Capital (Axc) Feb 2017 - Jan 2024Paris Area, FranceAxeleo is the 1st all-in-one acceleration platform for Enterprise Technology startups. As a partner, I help companies from the portfolio to define effective positioning, messaging and GTM -
Vice President Product Marketing | TinycluesTinyclues Mar 2017 - Nov 2021Paris Area, FranceTinyclues is a Series B Startup, with a great Product-Market fit and offices in UK, France, Germany, Nordics and US.As a member of the Executive Committee and VP Product Marketing, I'm accountable for:- GTM- Positioning & Messaging- Thought Leadership- Sales Collateral / Sales Kit- Analyst Relations (Gartner, Forrester)- Content Marketing - Website content- Customer success stories- Press Relations- Competitive Intelligence-… Show more Tinyclues is a Series B Startup, with a great Product-Market fit and offices in UK, France, Germany, Nordics and US.As a member of the Executive Committee and VP Product Marketing, I'm accountable for:- GTM- Positioning & Messaging- Thought Leadership- Sales Collateral / Sales Kit- Analyst Relations (Gartner, Forrester)- Content Marketing - Website content- Customer success stories- Press Relations- Competitive Intelligence- PricingManaging a team of 3 product marketing managers, based in Paris and New-York. Show less -
Professor - SorbonneUniversity Of Paris I: Panthéon-Sorbonne Feb 2008 - Mar 2019Paris Area, FranceAssociate professor - Master 2 (Master's degree) TIDE (Techniques d'Information et de Décision dans l'Entreprise - Datascience for Business). Teaching datascience techniques for marketing. -
Director, Product Marketing / Adobe CampaignAdobe Jul 2013 - Mar 2017Responsible for Product Strategy, Messaging, Sales Kit, Innovation, Pricing & Market Intelligence * Defining the long-term product vision * Responsible for the creation/launch of Adobe Campaign Standard * Ensuring roadmap alignement with short/mid-term business needs * Creating all Adobe Campaign product-related collateral * Adobe Campaign sales enablement * Competitive intelligence * Pricing strategy Managing a team of 6 PMMs in EMEA & USThought… Show more Responsible for Product Strategy, Messaging, Sales Kit, Innovation, Pricing & Market Intelligence * Defining the long-term product vision * Responsible for the creation/launch of Adobe Campaign Standard * Ensuring roadmap alignement with short/mid-term business needs * Creating all Adobe Campaign product-related collateral * Adobe Campaign sales enablement * Competitive intelligence * Pricing strategy Managing a team of 6 PMMs in EMEA & USThought LeaderI've been responsible for thought leadership activities, acting as a product evangelist and as such I've been involved in press activities, content marketing, strategic customers/prospects meetings and public speaking (on average, 1500+ attendees per year). Show less -
Director, Product Marketing | NeolaneNeolane Sep 2006 - Jul 2013(Neolane has been acquired in 2013 by Adobe for $600M).Director of Corporate Product Marketing (2011 - 2013, reporting to CEO) * Redefining our positioning strategy and aligning our product marketing processes and collateral * Turning the product marketing team into a worldwide organization supporting our global growth. * Managing a team of 10 product marketing managers across France, UK and US. * Hiring 5 talented product marketing managers to support our strong… Show more (Neolane has been acquired in 2013 by Adobe for $600M).Director of Corporate Product Marketing (2011 - 2013, reporting to CEO) * Redefining our positioning strategy and aligning our product marketing processes and collateral * Turning the product marketing team into a worldwide organization supporting our global growth. * Managing a team of 10 product marketing managers across France, UK and US. * Hiring 5 talented product marketing managers to support our strong growth. Thought LeaderI've been responsible for thought leadership activities, acting as a product evangelist and as such I've been involved in press activities, content marketing, strategic customers/prospects meetings and public speaking (on average, 1500+ attendees per year).Responsible for Product Innovation, EMEA Press Relations & Competitive Intell. (2008 - 2013, reporting to CEO) * I’ve invented, launched and managed : Neolane Social Marketing and Neolane Mobile * I've managed press relations for 11 Countries, 7 languages / Managing 1 people internally and 7 from PR agencies. Successful coverage from major media, including leading Business and News TVs, Radios, Daily newspapers and marketing magazines.Responsible for Corporate Marketing (2007 – 2008) (Reporting to CEO) * I’ve managed the corporate marketing team, including product marketing and field marketing * Key driver in redefining our offer, moving from a single product to a platform based with multiple applications. * Successfully repositioned Neolane from a email software to a cross-channel campaign management platformSenior Corporate Presales Consultant (2006 - 2007) Show less
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Head Of Consumer Marketing, Campaigns, Analytics & Bi | HsbcHsbc Jan 2002 - Sep 2006I joined HSBC to create the Analytical Marketing and BI department. In less than 5 years, my team grew from 1 to 20 people and we developed customer knowledge, created customer segmentations, propensity to buy scores, attrition scores and thus, improved dramatically marketing campaigns efficiency. I also developed market research and competitive intelligence• Strategic marketing achievements -Defined company marketing goals line with C-level management -Set-up the CRM… Show more I joined HSBC to create the Analytical Marketing and BI department. In less than 5 years, my team grew from 1 to 20 people and we developed customer knowledge, created customer segmentations, propensity to buy scores, attrition scores and thus, improved dramatically marketing campaigns efficiency. I also developed market research and competitive intelligence• Strategic marketing achievements -Defined company marketing goals line with C-level management -Set-up the CRM strategy: customer needs based approach, lifecycle strategy, customers present and future value, new strategic segmentation -Set-up the anti-churn strategy: attrition rate decreased by 40%• Tactical marketing achievements -Managed more than 120 marketing campaigns a year across all channels -Improved campaigns efficiency with propensity scores : purchase rate +30 to +80% -”Next Best Offer” information available in branches, call centre and web site • Management : 3 managers / 16 marketing experts Show less -
Strategist & Solution Consultant | DatadistilleriesDatadistilleries May 2001 - Jan 2002Dutch Real-Time Personalization software vendor (acquired by IBM)• Defined the corporate product strategy in coordination with C-level• Launched Solution Consultant activities in France• Successfully managed SCs projects : identifying key business drivers, managing RFI & RFP, building business case justification and ROI strategies, managing POC projects, designing implementation plans• 2 major sales in 6 month : Editions Lamy and Banques Populaires• Approached top… Show more Dutch Real-Time Personalization software vendor (acquired by IBM)• Defined the corporate product strategy in coordination with C-level• Launched Solution Consultant activities in France• Successfully managed SCs projects : identifying key business drivers, managing RFI & RFP, building business case justification and ROI strategies, managing POC projects, designing implementation plans• 2 major sales in 6 month : Editions Lamy and Banques Populaires• Approached top management and presenting Real-Time Personalization benefits Show less
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Product Marketing Manager | SasSas Feb 1996 - May 2001SAS Institute, Business Intelligence Leader• Marketing Solutions Manager (1998-2001) - Business Development : in charge of analytical CRM and campaign management markets. Internal and external positioning, product management, competitive analysis. Annual revenue grew from 15 to 23 million euros - Managed 2 business developers. - Defined strategy, managing relationships with key customers, partners, journalists, organizing marketing events to generate leads -… Show more SAS Institute, Business Intelligence Leader• Marketing Solutions Manager (1998-2001) - Business Development : in charge of analytical CRM and campaign management markets. Internal and external positioning, product management, competitive analysis. Annual revenue grew from 15 to 23 million euros - Managed 2 business developers. - Defined strategy, managing relationships with key customers, partners, journalists, organizing marketing events to generate leads - Successfully launched new solutions including SAS Enterprise Miner and SAS Marketing Automation• Presales datamining Consultant (1996-1998) Show less -
Marketing Datascience Analyst | AxaAxa Apr 1994 - Jan 1996• Customers analytics : segmentation, propensity scores, attrition scores• Market Research : managed relationships with external marketing companies for qualitative and quantitative research on the Life Insurance market• Competitive Intelligence on Life Insurance Market
Francois Laxalt - Pmm Guru Skills
Francois Laxalt - Pmm Guru Education Details
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Business Strategy
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Marketing, Crm, Data Science, Business Intelligence
Frequently Asked Questions about Francois Laxalt - Pmm Guru
What company does Francois Laxalt - Pmm Guru work for?
Francois Laxalt - Pmm Guru works for Bpifrance Le Hub
What is Francois Laxalt - Pmm Guru's role at the current company?
Francois Laxalt - Pmm Guru's current role is Operating Partner.
What is Francois Laxalt - Pmm Guru's email address?
Francois Laxalt - Pmm Guru's email address is ad****@****alt.com
What is Francois Laxalt - Pmm Guru's direct phone number?
Francois Laxalt - Pmm Guru's direct phone number is +161746*****
What schools did Francois Laxalt - Pmm Guru attend?
Francois Laxalt - Pmm Guru attended University Of Paris I: Panthéon-Sorbonne, University Of Paris I: Panthéon-Sorbonne.
What are some of Francois Laxalt - Pmm Guru's interests?
Francois Laxalt - Pmm Guru has interest in Ecology, Economic Empowerment, Marketing, Surf, Education, Environment, Photography, Modern And Contemporary Art, Animal Welfare, Arts And Culture.
What skills is Francois Laxalt - Pmm Guru known for?
Francois Laxalt - Pmm Guru has skills like Crm, Analytics, Product Marketing, Lead Generation, Digital Marketing, Business Intelligence, Marketing Strategy, Strategy, Marketing Automation, Marketing, Email Marketing, Campaign Management.
Who are Francois Laxalt - Pmm Guru's colleagues?
Francois Laxalt - Pmm Guru's colleagues are Laurie Allouche, Antoine S., Mathilde Lairet, Marion Patois, Svetlana Baranov.
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