Laxmi Borah Email and Phone Number
About Me 🌍📈I am a passionate MBA student at Aston Business School with more than 5 years of experience building growth in high growth start-ups in India. I am digital marketing, project manager, and influencer expert specializing in strategic strategies that leverage brands and customer experiences.What is my talent and my track record:📈Oversaw a YouTube channel for Inito, a US women’s wellness start-up, from 500 to 30,000 subscribers with a combination of SEO, algorithm changes and specific content.🚀Delivered successful events at Leap Scholar in collaboration with the most influential influencers and insiders in order to create leads and engage with their audience in the study abroad industry.📊 Over 5 years in ed-tech at Unacademy and Leap building innovative digital marketing campaigns and building cross-functional project teams.💼Expert in social media marketing — YouTube and Instagram in particular — as well as hands-on experience in psychographic segmentation and audience targeting.Strategic knowledge, innovative problem solving and experience is what I have, so I am hoping to help with digital marketing, social media strategy and branding! 🌟📈
Aston Business School
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Mba StudentAston Business School Sep 2024 - PresentBirmingham, England, United Kingdom -
Youtube ManagerInito Jan 2023 - Mar 2024United StatesI've been collaborating with US-based influencers to build a strong digital brand in the fertility space for Inito. Since taking over the YouTube channel, we've saw a good % of growth, thanks to the content and influencers. I worked on script structure and coordinate with designers and writers to get everything just right. From start to finish, I was responsible for growing Initos YouTube channel with effective strategies. I also manage influencer relationships for YouTube, securing some fantastic collaborations in the fertility sector for both YouTube. -
Events(Growth/Marketing)Leap Finance Dec 2021 - Jan 2023Bangalore Urban, Karnataka, IndiaWorking with LeapScholar gave me an opportunity to understand the study abroad industry, particularly by focusing on the event segment, which serves as the top of the funnel. In this role, I coordinated and arranged expert speakers and influencers for virtual study abroad events. My primary goal was to target organic users who intended to study abroad, engaging them through events and webinars to successfully convert them into qualified leads and eventually into qualified cohorts.I handled the entire execution process, from listing study abroad events on the website to targeting users and delivering content at the bottom of the funnel. This included generating content ideas for events to attract qualified users and conducting market research and Analyzing Funnel to reach to the target. -
Category ExpansionClassplus Sep 2021 - Dec 2021Bangalore Urban, Karnataka, India- Comprehensive Responsibility for Revenue Growth: Oversaw all aspects of revenue generation for assigned organizations.- Campaign Planning and Operations Management: Designed and executed campaigns, managing operations from inception to completion.- Strategic Growth Initiatives: Developed and implemented strategies focused on revenue retention and sustained growth. -
Senior Content Operation - YoutubeUnacademy Dec 2018 - Aug 2021Bengaluru, Karnataka, IndiaYouTube Growth 1. YouTube Recording Process:- Streamlined the YouTube recording workflow for improved efficiency.- Enhanced video content to boost viewership for both existing and upcoming channels.2. YouTube Expansion Process:- Launched and optimized over 300 channels for in-house educators to facilitate daily sessions on YouTube.- Utilized tools like Keyword Everywhere to optimize videos with appropriate SEO tags.- Collaborated with internal teams to manage the entire process, from initial session planning to final payment distribution for educators.- Actively managed 50+ YouTube channels, focusing on channel optimization (including titles, tags, descriptions, and annotations) and removing any sessions that did not meet company standards.- Generated KPI reports on viewership for all channels, including monthly and weekly projections.- Extracted valuable insights from YouTube Analytics to inform strategy.- Compiled monthly payment reports for educators.
Laxmi Borah Education Details
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Business Administration And Management, Marketing
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Information Technology
Frequently Asked Questions about Laxmi Borah
What company does Laxmi Borah work for?
Laxmi Borah works for Aston Business School
What is Laxmi Borah's role at the current company?
Laxmi Borah's current role is Aston Business School, MBA | Turning Analytics into Actionable Brand Strategy.
What schools did Laxmi Borah attend?
Laxmi Borah attended Aston Business School, Bangalore University, Dayananda Sagar College Of Engineering, Bangalore.
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