Laxmi Nayak Email & Phone Number

California, United States

San Francisco Bay Area

Bengaluru Area, India

• Lead 2 brands in household cleaning solutions and kitchen & home appliances with a focus on product and marketing
• Responsible for marketing strategy to reach target consumers (General Trade, Online for B2C) to reach a $8 MN revenue
• Product launch lead for 6 broad categories comprising kitchen and household appliances to achieve topline targets
• Drive end to end marketing and create B2C communication for ATL, BTL & digital including packaging and imagery
• Manage assets for ecommerce, Keywords, SEO and SEM for the brand site along with creating assets for social and digital
• Develop and manage events and engagements to activate the brand.

Bengaluru, Karnataka, India

• Built and currently run everythingdiaries.com, a travel website. The role involves web design, content writing, editing, research, with a focus on travel writing, photography and aesthetics
• Manage Instagram page, generating over 1300 followers via content, engagement and Instagram marketing
• Track site performance through Google Analytics

Bengaluru Area, India

• Responsible for Communications and creative: emailers, collaterals, etc. with the goal of brand building and lead generation
• Owner of the website (sensehawk.com): Google Analytics, SEO and revamp process including content, design, and structure
• Managed the speaker and branding opportunities at leading and relevant exhibitions globally
• Launched the SenseHawk Blog with relevant content gathered from the cofounders and industry experts

Bangalore

• Increased the footprint by 30% within residential areas through apartment based marketing and communication activities
• Managed digital media, creatives and communication for outdoor events, maintaining brand hygiene for the nascent brand
• Developed strategic relationships with key clients to generate continuous revenue adding 3 MN INR revenue for the year

Bangalore

• Promoted to Country Account Lead within 6 months of joining
• Headed planning, event experience, logistics, content, operations, sponsorships and budget for IBM’s client facing events
• Streamlined process of sponsorships proposal, from haphazard reporting to quarterly proposals and acquired prime sponsor slots for relevant events to reach IBM’s target audience; adding 30% revenue for the year for.
• Led 6 member team that handled event services, strategy, event sponsorship, content, and design for online and on-site

Bangalore

• Won Payback Ace award for owning and launching the American Express PAYBACK Credit Card Product as Marketing Project Lead
• Brand Custodian: In charge of Brand Communication, Research & Creative for website, Facebook, Email marketing and POS
• Managed Partner & Product Launches, Media, Market Research, Web content, PR, Advertising & Research agencies

Bangalore

• Promoted to Asst. Brand Manager in 2 years of joining
• In charge of Brand Communication, Activation, PR, Store and Product Launches for Goldplus (now Tanishq) jewelry stores pan-India
• Created and executed TV & Print Communication, PR and events in close coordination with advertising, PR and event agencies
• Worked with cross functional teams of designers, merchandising and sales to create tailored marketing programs

Bangalore, India

• Led client relationships and end to end event solutions for key clients – Toyota, GMR, MetLife, Steelcase, ANZ
• Won client pitches, planned and executed events leading a cross-functional team of client servicing, production, creative and logistics

Master Of Business Administration (M.B.A.), Marketing, Strategy & Leadership

Activities and Societies: Student Representative, Academic Affairs Council, Class Representative, The Yearbook Team: Content Editor, HUL.

Ms Communication, Management & Communication

Masters Degree in Mass Communication

Bachelor In Business Management, Commerce

Activities and Societies: Inter collegiates