Laxmi Wadhwa Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

● Leading Digital Platform - Project leading for the Canara Robeco Mutual Fund Website & Transaction portal for investors & Distributors include - strategy planning, wireframe design, development, Testing for distributors, Retail Invest online portal, CMS backend from scratch.● Website Strategy & Digital Assets Development - Designing, conceptualizing, Website Competitor analysis of distributor portal, online empanelment, Hardcoded Customized Link & investor Online transactional Platform.● New Features Launch – Enable new features at offline & online platforms through RTA, for Daily & weekly STP, OTBM, Pause SIP, Minor New folio, SIP max cap limit, eKYC, Cart Mode facilities.● Branding - Handled Investor Education Campaigns, Product Campaigns, Strategized Banner advertisement, web-based initiatives through creation of Banners, E-Mailers, Videos, Flipbooks, Infographics, Micro sites and Landing Pages, tracking online marketing campaigns for Investor Education to increase the engagement, frequency of visitors.● Digital Analytics – Conduct regular performance analysis through tracking of Google Analytics, tracking set Goals and making improvements to the brand in digital ecosystem.● Digital Strategy - Brand Management, Media buying, monitoring all Online Marketing campaigns for Lead Generation (including SEM, Display Advertising, Email Marketing, promotions, social media Campaigns)● Website management - Responsible for maintenance, updation, managing CMS backend for website to ensure the customer and sales efficiency is improved online● Social Media Management: - Social Media strategy planning, execution for Canara Robeco Mutual Fund on all social channels.● Content Management - Design content strategy for the website; modify the website for enhancing online user experience, improving performance and utility.● Tracking Online Sales – Track Direct/Regular Online Sales through invest online portal and other channel partners’ regularly.

Mumbai Area, India

• Driving digital marketing strategy - Areas of focus include digital development, content management, keyword research, search engine optimization (SEO), analysing website, SEM Campaigns, Email Campaigns and all social media strategies.• Develop strategies that increase website traffic, demand and conversion of online business.• Suggest digital strategies that complement the company's sales and marketing efforts.• Studying competitor digital marketing strategy.• Provide direction and direct team members in the performance of their duties, establishing work priorities, and in achieving company initiatives.• Digital campaigns - Develop and execute high impact digital & social brand communications programs for all ATL campaigns.• Manage all owned media channels - Complete ownership of social media channels.• Regularly tracking conversion rates and making improvements to the brand in digital ecosystem.• Developing and managing digital marketing campaigns and utilizing a range of techniques including SEM/SEO to improve performance.• Social media marketing - Creating, managing and growing the company's presence through YouTube, Twitter, Facebook, and other strategically relevant online social properties.• Digital Analytics - Maintaining processes to track Google Analytics, tracking set Goals and making improvements to the brand in digital ecosystem.• Defining success metrics and reporting needs for campaigns.

Mumbai

• Digital Strategy: - Developed digital strategies for cafe mutual clients including SEO, email marketing, campaigns, promotions and SMS marketing.• Search Engine Optimization: - Understand of online usability concepts in the Search domain to manage the Portals SEO requirements.• Campaign Management:- Created digital campaigns for awareness, lead generation with the effective use of creative and online media (Microsites, Banners, Emailers etc)• Agency Interaction: - Worked with the agency to create powerful creative and media plans.• Social Media Marketing: - Acted as social media community manager across social channels (Facebook, Twitter, LinkedIn, YouTube, SlideShare) • Social Media Monitoring Tools: - Usage of Social Media Monitoring Tools for the Analysis and reporting applications such as Radian 6, SM2.• Marketing Communication: - Presentation for distributors, corporate Asset Management Companies.• Website Creation: - Co-ordinate with design team to Design and development of Cafemutual website from scratch.• Digital strategies: - Instrumental player in the Online Marketing for Cafemutual website, execute digital strategies for the website.• Content Management: - Managed web content Management System (CMS) to ensure correctness, consistency, accuracy and freshness of content on Portal.• Newspaper Alliance: - 3rd Party Alliance with newspaper for content sharing of mutual funds.• Web Analytics:- Oversee web analytical application and drive customer insights based on findings Proficiency in web analytics and Google analytics, Mapping competition, traffic volume tracking.• Vendor Coordination: - Coordinate with vendors for creative, website and timely delivery of material.• Online Marketing Initiatives:- Tie up with Financial institutions for Banners, Emailers and other online campaigns.• Email Campaigns: - Designed online Emailer campaigns for corporate, distributors, send bulk emails to increase online awareness and sales.

Mumbai

• Online Campaigns: Implementation of SEO, optimization techniques in Organic Search Engine. SEM of ICICI Lombard website, generated leads for the general Insurance products. Increase traffic through Search engine ranking factors.• Content Management: Managed web content to ensure accuracy of content on Portals. Upgrade ICICI Lombard website to bring better visibility and drive traffic for online purchase. Key areas to manage and strengthen organic search and ensure high rankings of the Corporate Portal.• Online usage: Constantly focused on activities and functionalities to build usage of the online platform by the Customers, Employees, and Channel Partners.• Online Reputation management: Online Reputation Management through SEO on the web to ensure positive reputation of the ICICI Lombard brand. Monitor /Track the repute of the brand on various outlets.• Web Analytics: Regularly monitored the web analytics to understand user movement and usage pattern on the online platform and report the same to the stakeholders.• Portal Management: Designed, implemented of Internet, Intranet Portals of the Company, responsible for the overall management of all portals.• Social Media Marketing: Lead development of Social Media Capabilities, Knowledge of Facebook Insights, monitored trends in social media analytical tools and applications.• Online media planning: Handled online media planning. Tracking MIS reports for generating leads from online media campaign.• Payment Gateways: Effectively managed CRM, payment gateways and multiple payment channels to support online transactions.• Bulk emailing programming: Designed and send bulk emails to increase online awareness and sales.• Online Brand Management: Created awareness of the ICICI Lombard through Online banner ad campaigns and brought offline customers to ecommerce platform.• Affiliate Marketing: Developed annual affiliate campaign, tie-ups for Online payment gateway and grow the affiliate channel.

Mumbai, Maharashtra, India

● Online Marketing - Instrumental player in the Online Marketing and Branding for London Town Hotels● Campaigns - Managed campaigns for various brands like Quality Crown Hotels, London Town Hotels and Nottingham Hotels.● Social Media Marketing - Development of Social Media activities, monitor trends in social media tools and applications. Knowledge of Social Media analytics tools, reporting and Analytical skills.● Brand visibility - Concept Builder of Online Campaign for London Town Hotels Brands to increase Brand visibility.● Analyzed assigned websites, developing and executing the appropriate Organic and Local SEO strategy through On Page and Off Page optimization techniques in Organic Search Engine Optimization to increase website traffic.● Monitored assigned traffic and assessed areas for improvement (link building ideas, inbound content marketing, local SEO optimization, etc.)● Worked collaboratively with our marketing team on the development of new micro websites and creation of on-site SEO prior to launch.● Monitored and enhanced AdWords campaigns to increase click-thru rates (CTR) and visitor to lead cost.● Worked in a fast-paced environment with superior time management skills to multitask between multiple websites with varying workloads, priorities and project deadlines.

Mumbai

● Core team member and part of the start up team at India's largest Ecommerce online Travel portal● In charge of ecommerce, interactive marketing, PPC and online advertising for travelmartindia.com & various other travel mart sub-websites.● E-commerce strategy & Client Presentations● Handled Google Analytics & SEO Analysis Report● Monitor the results from promotional, advertising campaigns and Generate reports.

Mumbai

Accountabilities• E-commerce strategy & Client Presentations• Google Analytics & SEO Analysis Report• SEO / Pay per Click (PPC) advertising campaign management for Bogmallo beachresort.com, Holisticstudio.com, Spring-blossoms.com, Seocentric.com etc.• Monitor the results from promotional, advertising campaigns and Generate reports.

Mba, Marketing, A+

MBA in Marketing

B.Com, Economics, Accounts, Taxation, A+

B.com