Layal El Halwani Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Craft and implement global strategic brand plans that drive growth, enhance brand presence, & align with overarching business objectives. Spearheaded the creation six diverse brand strategies, leveraging in-depth consumer, data, & market research to develop go-to-market plans & compelling brand identities.Positioned Farm Fresh strategically within the gaming & snacking sectors through the "Up Your Snack Game" campaign, leveraging Nielsen data-driven insights to connect with culturally engaged youth & enhance brand relevance in thriving consumer segments.Spearheaded GMG Group's Everyday Goods Division's participation in Gulfood by leading product innovation storytelling & creating a transformative space design experience, in collaboration with AUD School of Architecture, to empower the next generation of youth. Orchestrated a multi-channel brand campaign that guided the consumer journey from Dubai airport to World Trade Centre. Developed and managed the divisional marketing budget, implementing a new process with procurement through COUPA for sourcing, & tracking expenditures to ensure effective resource allocation.Led demand creation efforts for five retail brands, crafting strategies that aligned with local market dynamics & consumer behaviors. Redesigned healthcare market strategy by focusing on a broader consumer base beyond traditional health, leveraging consumer insights to identify a need for a diversified brand archetype. This approach led to the launch of three distinct brands, aiming to expand the market presence and increase footfall by offering a comprehensive well-being destination. Developed the strategy & identity for the group’s loyalty program, leveraging our diverse brand portfolio for strategic cross-selling opportunities, driving greater value for our consumers. Developed a comprehensive market strategy for a global home appliances brand, encompassing market research, precise brand positioning, & a detailed go-to-market plan for the UAE.

Dubai, United Arab Emirates

Provided strategic marketing and brand development services to a range of clients across GCC, including renowned names such as Inglot, La Vie En Rose, Intalio, Veggitech, and Oakberry. My role involved crafting and executing comprehensive marketing strategies that elevated brand presence and drove business growth across various sectors.Built and managed a robust network of freelancers across various disciplines to efficiently scale resources according to client needs, ensuring high-quality execution of projects. This approach allowed for flexible and cost-effective solutions, enhancing my ability to deliver targeted marketing strategies.Developed and implemented long- and short-term marketing strategies tailored to both established and emerging brands, ensuring alignment with financial objectives.Crafted integrated communication strategies to enhance brand equity and cultivate brand preference among target audiences.Prepared and managed annual marketing budgets, optimizing resource allocation across campaigns, media, and territories to maximize ROI.Liaised with media groups, managed PR events, and capitalized on marketing opportunities to secure prime advertising spaces for clients as per their needs.

Dubai, United Arab Emirates

Led transformative communication strategies for an extensive portfolio of prestigious clients including Azadea Group, Meraas Leisure & Entertainment, AW Rostamani Group Lifestyle Division, Piaget, Zenith, Creed, Hershey’s and more. By leveraging strategic insights and creative innovation, I enhanced brand visibility and engagement across MENA markets. My role combined leadership, strategic thinking, and an ability to forge lasting relationships with key industry stakeholders.Developed and executed 360-degree marketing communication plans, driving brand equity and preference through targeted social media and digital influencer strategies.Conducted market and competitive analyses to refine client strategies, leveraging insights to stay ahead of industry trends and drive innovation.Spearheaded initiatives for high-profile clients such as P&G, IWC, By Terry, and Novartis, ensuring strategic alignment with client goals.Strategically pitched and secured media coverage, elevating client profiles and enhancing brand narratives.Created impactful, bilingual content and organized high-profile events and activations to boost brand awareness for luxury brands like Creed, Zenith, W Motors, and Piaget.Managed end-to-end campaign execution, ensuring alignment with client objectives and market opportunities.Navigated crisis situations with measured, proactive communication strategies to safeguard client reputations.Developed detailed communication budgets and managed financial resources for maximum impact, adapting strategies to changing market conditions.

United Arab Emirates

As a VIP and Business Class Cabin Crew member for two leading airlines, I cultivated a strong foundation in customer excellence, consistently delivering high standards and meticulous attention to detail. My role involved ensuring the utmost safety and security of passengers, while providing exceptional service tailored to the needs of discerning travelers. Through rigorous training and hands-on experience, I developed the ability to anticipate and fulfill passenger needs, fostering a comfortable and luxurious in-flight experience that consistently exceeded expectations. This role honed my interpersonal skills and reinforced my commitment to creating a seamless and enjoyable journey for each passenger, ensuring their experience aligned with the prestige of premium air travel.

Lebanon

As a VIP and Business Class Cabin Crew member for two leading airlines, I cultivated a strong foundation in customer excellence, consistently delivering high standards and meticulous attention to detail. My role involved ensuring the utmost safety and security of passengers, while providing exceptional service tailored to the needs of discerning travelers. Through rigorous training and hands-on experience, I developed the ability to anticipate and fulfill passenger needs, fostering a comfortable and luxurious in-flight experience that consistently exceeded expectations. This role honed my interpersonal skills and reinforced my commitment to creating a seamless and enjoyable journey for each passenger, ensuring their experience aligned with the prestige of premium air travel.