Lay-Chan L. Email & Phone Number

Paris, Île-De-France, France

Pilotage actions webmarketing et productionManagement et coordination des services : web, design, production, webmarketing, production multimédia (13 collaborateurs)Gestion des projets groupe : migration des outils, évolution des plateformes avec les Business Owner Internationaux (USA / IRL), accompagnement des équipes aux nouvelles évolutions.Suivi et soutien du BAU, des opérations marketing et des lancements : création des segments, tableau de bord de suivi, tests, intégration des funnels de vente, suivi du planning des lancementsSupport au marketing sur les projets stratégiques : acquisition, SEO, refonte sites web et espace clientsMise en place d'une nouvelle organisation des équipes et des processAmélioration en continu des workflows internesR&D de fonctionnalités Marketing/E-commerce

Paris, Île-De-France, France

Pilotage actions webmarketingManagement d’une équipe de 3 personnesGestion, attribution et suivi des budgets webmarketing (700K€) Assurer la stratégie et la mise en place des actions SEM : SEO / SEA (search et display/native) et SMO (réseaux sociaux), recrutement externe de leads et conversions à la performance sur les produits et services payants ; Suivi des performances et KPI (ROI) Pilotage des campagnes de newsletters et emailings produitsAssurer la relation avec l'ensemble des prestataires internes et externes

Paris Area, France

• Lead and drive the Marketing Online Strategy for lead generation and pay per click acquisition campaigns, controlling the direct marketing campaigns’ investments ($825K per year)• Focused on Return On Investment and Key Performance Indicators for the search, display, native ads and remarketing campaigns • Create and send daily newsletters• Drive promotions and mailings : deliverability rate > 95%• Follow up on international projects to improve our tools and insure the good relationships between all the internal and external resources, complying with the schedule and costs• Manage a 3 person team Main accomplishments• Improved conversion funnel on full promotions campaigns: 3% of conversion rate • Achieved more than 1,100 mailings and more than 150 full promotion campaigns per year: $4.5 million turnover

Levallois-Perret (France)

• Improved sales from the websites with the objective to double the sales number• Created the websites weekly media planning• Managed transactional websites projects and wrote functional and technical specifications• Launched company’s Internet websites: thalassonumero1.com and ovoyages.com• Drove the Search Engine Marketing strategy: organic and paid campaignsMain accomplishments• Optimized and rewrote online content to increase the organic traffic from 10% to 40%

Saint-Ouen, France

• Defined online marketing strategy: traffic acquisition with the objective to increase to 25% of unique visitors per year with $470K budget• Managed promotional mailing campaigns• Coordinated online international projects: wrote functional specifications, and tested all Kuoni France’s websites• Launched Microsoft Dynamics Customer Relationship Management platform for Kuoni France and trained the customer service team• Managed a 2 person teamMain accomplishments• Gained more sales with online channel: double website conversion rate to 1%

Paris, France

• Coordinated display and search campaigns and media planning• Improved Barclays website’s organic search: with the objective of 45% SEO vs 55% SEA• Collaborated in e-crm project: online subscriptions and transactional website Barclaysnet• Managed daily updates and barclays.fr website adsMain accomplishments• Launched collaborative website for premium customers: cerclebarclayspremier.fr

Paris, France

Developped and launched EAGST website

Master'S Degree, Multilingual Engineering, Master

Activities and Societies: Students’ association VP Cantonese initiation courses and Mandarin courses

Bachelor'S Degree, Information And Communications, Bachelor

Activities and Societies: Mandarin and Khmer learning courses

Bachelor'S Degree, Information And Communication Services And Technologies, Bachelor

Diploma (Two Years), Computer Science, Diploma

Secondary School Diploma, University Preparatory, Secondary School Diploma