I’m someone who’s always driven by curiosity and the desire to solve problems, whether it’s through numbers, strategies, or building strong relationships. With a background in engineering mathematics and physics, I’ve learned to approach challenges analytically and think critically to come up with creative solutions.My journey has taken me through various roles, from studying complex technical concepts to working directly with clients to make sure they get the best possible service and results. At The Boathouse Agency, I lead CRM and outreach strategies, working with amazing brands to drive growth through data-driven campaigns and smart outreach. I’m also passionate about my work with The Network, where I focus on connecting with media buying agencies and finding innovative ways to help brands succeed on our platform.Before all of this, I spent time as a realtor, where I learned the importance of truly understanding clients’ needs and building meaningful, lasting relationships. That experience taught me how to navigate tricky situations and always put people first.I thrive on challenges, love collaborating with talented teams, and am always looking for ways to use technology and data to make things work more efficiently and effectively.If you’re someone who values problem-solving, fresh ideas, and building real connections, I’d love to connect!
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Director/Brand PartnershipsThe Network Mar 2024 - Dec 2024New York, United StatesAt The Network, I led client engagement and sales strategies for the agency’s cutting-edge streaming platform, focusing on connecting with media buying agencies and major brands to showcase our premium ad inventory and innovative ad technologies. I developed and implemented multi-channel outreach campaigns, leveraging email, LinkedIn, and personalized messaging to highlight the value of advertising on The Network.I managed incoming customer communications across platforms, addressing inquiries, resolving issues, and documenting feedback to improve user experience. I also played a pivotal role in promoting The Network’s original content, including integration opportunities like product placements, to elevate brand visibility and drive advertising revenue.Through meticulous market analysis and targeted outreach, I established relationships with key decision-makers, ensuring a seamless process for ad sales and maximizing the platform’s growth potential. My efforts contributed to positioning The Network as a leader in the streaming industry, offering brands unique opportunities to engage with highly captivated audiences. -
Business AnalystThe Boathouse Agency Jan 2023 - Dec 2024New York, United StatesAs a Business Analyst and CRM Lead at The Boathouse Agency, I developed and executed data-driven outreach strategies targeting CMOs and marketing executives from high-profile brands with ad spends ranging from $50 million to $1 billion. I spearheaded the implementation of multi-channel campaigns, combining email and LinkedIn outreach, which resulted in increased engagement and conversion rates. Leveraging tools like Apollo.io, LinkedIn Sales Navigator, and HubSpot, I built and managed a robust lead pipeline while streamlining CRM operations to deliver actionable insights that drove client acquisition.My role involved conducting in-depth market research to identify opportunities in IPO-prepping companies, newly funded startups, and award-winning brands, enabling the agency to stay ahead of market trends. I also collaborated with cross-functional teams to create innovative marketing solutions aligned with client objectives and presented weekly performance analyses to leadership, providing insights into campaign effectiveness, lead trends, and opportunities for optimization. Through these efforts, I played a key role in expanding the agency’s reach and strengthening relationships with top-tier clients. -
Real Estate AgentRemax Feb 2018 - Nov 2022Pretoria, Gauteng, South AfricaAs a realtor, I specialized in building strong, lasting relationships with clients by guiding them through one of the most significant decisions of their lives: buying or selling a home. I excelled in understanding client needs, providing personalized solutions, and ensuring a seamless experience from initial consultation to closing.My role required exceptional communication skills, as I acted as a trusted advisor, negotiator, and problem-solver, often handling complex situations with professionalism and empathy. I was deeply committed to keeping clients informed and confident throughout the process, whether it was navigating market trends, coordinating showings, or managing transactions.By fostering trust and transparency, I consistently delivered results that exceeded client expectations, earning referrals and repeat business. This hands-on, client-centric experience honed my ability to adapt to diverse personalities, resolve concerns promptly, and maintain a focus on client satisfaction.
Layf Van Der Merwe Education Details
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Sol-TechEngineering Mathematics -
Sol-TechEngineering Physics
Frequently Asked Questions about Layf Van Der Merwe
What is Layf Van Der Merwe's role at the current company?
Layf Van Der Merwe's current role is Partnerships @ The Network | Business Analysis, Strategy.
What schools did Layf Van Der Merwe attend?
Layf Van Der Merwe attended Sol-Tech, Sol-Tech.
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Layf Van Der Merwe
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