Layla Broderick Email & Phone Number

Chicago, Illinois, United States

Clients worked on: Discover Financial Services, Tapestry Inc, McDonalds, Dyson, Barron Collier Companies, Allstate Insurance, American Speech-Hearing Association (ASHA)

Dallas, Texas, United States

Clients worked on: Yelp, LEGO, Adobe · Sourced and managed UGC for multiple clients social channels while ensuring usage rights.· Identified real time social opportunities, monitor issues, and work with my team to creativelypresent those opportunities.· Conducted social audits for brands to enhance their social strategy across their channels.· Researched and curated lists of potential influencer partners to collaborate with.· Created integrated marketing campaigns based on market segments to gain new customers andbuild repeat business.· Wrote, edited, and published engaging posts for social media networks.

Chicago, Illinois, United States

• Provide support to the media planners to monitor and maintain budgets, pacing, and recommending/execute overall campaign optimizations to meet business objectives.• Define and implement tracking tags, using Google Campaign Manager to report user behavior and marketing campaign/channel performance effectively.• Create, manage and optimize paid search campaigns using Google Adwords.

Remote

• Pitched monthly content ideas aligned with the brand's mental health and wellness focus. • Facilitated Pride campaign, #QueerJoy that raised the company's social engagement by 15% in June (2021). • Introduced video content to their socials in the form of Reels, which garnered over 21K views.

Chicago, Illinois, United States

• Optimized nurturing email campaigns to communicate details, updates, and events to members.• Conceptualize, plan, and execute engaging fashion shows and events, often occurring simultaneously, ensuring that each project plan is on track, on budget, and deadlines are met.• Recruited talent (photographers and designers) for the organization.

Chicago, Illinois, United States

• Answer detailed product and service questions. • Identify and fulfill client needs to achieve high customer satisfaction. • Assist in project management activities including research, discovery, and marketing/launch plan creation.