Layla F Tait Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Redesigned and implemented MLSE Ticket Tracking System features, ensuring design consistency andweb/mobile guideline compliance. Achieved a 98% user satisfaction increase and an 85% tax benefitreporting time reduction.
• Conducted user research and usability tests for Ticket Tracking System redesign, resulting in a 77% user engagement increase and a 160% rise in ticket transfers.
• Collaborated with engineers, developers, QAs, and project managers for successful implementation ofinternal tools like TTS and Customer Portal.

Toronto, Ontario, Canada

• Created style guides, illustrations, and component libraries to maintain brand consistency acrossdigital assets and platforms.
• Ensured WCAG 2.1 accessibility standards were integrated into the style guide and web/mobiledesigns for Ontario Live and Travel Resources pages.
• Collaborated with cross-functional teams to conduct design workshops and user testing, collectingfeedback to enhance usability and accessibility.

Toronto, Ontario, Canada

• Designed and implemented illustrations, UI patterns, and style guides for CPL club kits, stadiumbanners, and LED panels during the 2020 and 2021 championships.
• Developed and launched landing pages for the CPL Fan Awards and the CPL's collaboration withFootball Manager 2021.
• Designed and presented decks to stakeholders and executives to communicate best design practicesand art direction for CPL club kits and the 2020 and 2021 championships.

Toronto, Canada Area

• Led initiatives to define animation guidelines for social media and display ads.
• Led the art direction for social media and provided support to the web team by creating and editingover 100 images and animations for web and mobile. These assets covered a wide range ofcampaigns and events, including.

Toronto, Canada Area

• Designed email marketing campaigns for the Baskin Robbins Canada and Netflix partnership duringStranger Things season 3.
• Produced social media assets, including illustrations and motion graphics, for various Canadian and U.S.-based brands, including Baskin Robbins, Ojo, Jayden's Juice, and Starling Brands.
• Successfully designed and launched responsive websites for both 2Social and Starling Brands.

Toronto, Canada Area

• Designed motion graphics for the Life at Humber social media pages on YouTube, Facebook and Twitter. Notable projects include: Diwali at Humber (short documentary), Humber, Who Knew? A series about things on campus and.
• Photographed over 30 events at Humber, including Pride 2018 and Orientation.

Montpellier Area, France

Animation of one-minute illustrations videos for companies to increase their sales.

Rio De Janeiro E Região, Brasil

• Award for Education Innovation in 2013 with the adaptation of the Senac hairdresser course for tablet along with the Media team. Functions: Filming and video editing.
• Lead motion graphics and video editing projects for corporate sales.
• Branding and editorial design.

Rio De Janeiro E Região, Brasil

• Visual identity and layouts for new education products.
• Editorial design.
• Motion graphics.
• Video and audio editing.

Certification, Ux

Foundation Degree, Communication And Media Studies

Master Of Business Administration (Mba), Business Management And Information Systems

Foundation Degree, Graphic Design

Bachelor'S Degree, Film/Cinema/Video Studies

Activities and Societies: Founder of the film club for the group of scientific initiation of restoration and collection.