Layla Nielsen Email and Phone Number

Layla Nielsen is a marketing executive with over 15 years of experience in growing revenue across digital and traditional strategies for a variety of brands within the hospitality, entertainment, music, nonprofit and commercial industries. In her career, she has developed integrated marketing campaigns for clients such as the Greene Turtle Franchise Group, NAACP Image Awards, Urban One, Inc., American Express, Chosen Few DJs, Universal Pictures, Atlantic Records and Capitol Records, just to name a few. As the founder of Layla Nielsen & Co., she partners with brands to realize their position with consumers by telling their authentic brand story. That, in turn, compels consumers to take action.

Took charge of highly visible, concurrent executive charter for strategic marketing direction, business growth, marketing operations, strategic public relations planning, and corporate communications for 46+ restaurants across Washington, D.C., Maryland, Virginia, Pennsylvania, West Virginia, Delaware, and New York while reporting directly to the COO. Orchestrated ROI-focused new programs, promotions, events, publicity initiatives and campaigns that incorporate all product lines, contributing to $100M in annual revenue. Negotiated and solicited strategic partnerships with the American Breast Cancer Federation, Maryland Special Olympics, NHL, NFL, and other major and minor league sports organizations. Spearheaded the multi-state cable tv ad campaign that launched a new brand positioning that highlighted the Greene Turtle’s commitment to local communities, employees, and food quality. Managed the development of all creative from ideation to execution, messaging development, media placement and buying, and social media integration.Leading all communications and public relations efforts for the organization, Mrs. Nielsen oversaw the grand opening event logistics for new restaurant openings across the mid-Atlantic region. Secured media coverage, influencer engagement and ribbon cutting press.

Served as the key liaison between radio, cable tv, and digital divisions, charged with building multichannel initiatives that drove traffic and revenue goals for Urban One's owned media platforms and sponsors. Tasked with integrating digital content opportunities that increased audience engagement, strengthen brand loyalty, drove tune in and delivered ROI for advertisers like Walmart, NAACP, and Universal Pictures. Led content integration across radio, cable tv, live franchise events, and digital platforms for Urban One, Inc., the largest multimedia company targeting African Americans in the United States, for both their owned media platforms and advertisers. Led the marketing and communication strategy and execution driving ticket sales and user engagement, for live franchise events with attendance between 1,000 – 25,000 across the United States. This encompassed overseeing the design and execution of the suite of promotional collateral for email marketing initiatives, social media channels, website landing pages, and radio ads. Oversaw the media integration efforts for advertisers like St. Jude Children’s Research Hospital, Walmart, Toyota, American Express, and Columbia Records.

Spearheaded the development and launch of the digital programming and sales operations infrastructure in 8 US markets that included 27 websites, their associated audio streaming platforms, and social media presence. Charged with delivering integrated campaigns for diverse consumer segments across multiple media channels.

Served as the key liaison between cable network programming and digital, ensuring a seamless integration of content across digital asset. Supported all online community activities by managing all logistics, promotions and cross-platform integrations. Routinely drafted scripts and talking points for broadcast talent on-air use.

Coordinated, booked, and wrote segments for one hour nationally syndicated TV talk show, “America’s Black Forum,” produced at Reuters studios. Routinely supported the executive producer by researching show topics, managing crew procurement, and location scouting, ensuring timely production of all show segments and advertising assets.