Layla Picker Email & Phone Number

São Paulo Area, Brazil

São Paulo E Região, Brasil

* Reporting to the Regional Director. Team of 10 professionals. * Responsible for leading Marketing and Field / Trade Marketing activities (DDD 11 region), ensuring the deployment and implementation of corporate strategy within the geographic region.* Operation with 7,5MM customers, encompassing mobile, landline, broadband and paid TV.* Managing budget of R$22MM/year for initiatives related to: media, activation / promotional tactics, merchandising, sales support and sales incentive.* Supporting 18.000 POS, including owned stores, authorized agents (individuals and companies), prepaid, recharge and retail. * Constantly monitoring of competitive environment: positioning, media, offering, promotions, portfolio, segmentation, activations and POS materials.* Interaction with corporate marketing leadership for the alignment of communication strategy and go-to-market of products, services, combos, devices and promotions. * Liaising with Regional Director for results presentation/follow-up, metrics / KPIs, investments and prioritization.* Interface with peers from other regions for the synchronization of initiatives, best practices and success cases. * Planning, development, production, distribution and activation of merchandising materials for POS.

São Paulo Area, Brazil

* Acting as independent marketing consultant in projects related to: branding, market positioning, product launch, pricing, offering adequacy. Highlighted projects: * Somos Educação (Abril Group); planning of content distribution platform (online education) for Educational Institutions Anglo and pH: branding, target, product concept and GTM.* Support and advisory in digital marketing strategies for several small sized companies.

São Paulo Area, Brazil

* Reporting to the BU Director. Team of 5 professionals (2 Product Managers).* Management of marketing activities for the BU Abril Coleções, encompassing market dimensioning, pricing, business plan, product mix, innovation and pipeline, positioning, communication plan, trade marketing, social media and customer support.* P&L management of products: monitoring of sales, margins, acquisition costs and calibration of customer lifecycle.

Sao Paulo Area, Brazil

* Reporting to the Marketing Director (residential products). Team of 11 professionals (of which 2 Managers).* Responsible for defining and implementing strategies towards increase retention and loyalty related to landline (10MM customers), broadband (3MM) and paid TV (200k).* Analysis of voluntary or non-payment cancellations of landline, broadband and paid TV.* Monitoring of competitive environment, including offering, products, services, packages/combos, pricing, identifying possible churn causes.* Implementation of actions aiming anti-attrition / loyalty, retention strategy and preventive actions of voluntary and non-payment cancellations.

Sao Paulo Area, Brazil

* Allocated at the VP of Customer Service, encompassing 6 Directorates and near 1.000 employees. Team of 4 professionals.* Reporting to the Planning Director. Assigned for the position to implement projects and initiatives towards increase customer satisfaction and to reverse critical situation next to regulatory agencies.

São Paulo Area, Brazil

· Reporting to the BU Director of broadband. Team of 4 professionals. * Management of marketing activities related to VAS (value added services) for Speedy product, aiming the increase in ARPU within 2MM Customer base.* Responsible for managing P&L of services (Wi-Fi, antivirus, parental control and help desk).* Interaction with peers from Latin America (Argentina, Chile, Colombia and Peru) to discuss best practices and success cases. * Monitoring of competitive environment, market trends, innovations and promotions.

São Paulo Area, Brazil

* Allocated in New Business division. Assigned for the position to promote the launch of “Telemergência” product.* Product oriented for residential security, targeting 11MM customers from FIxed in São Paulo.* Market dimensioning, business planning, financial modeling, pricing, communication plan, ATL, BTL and GTM.* International experience in Telefónica Chile for 3 months (2005).* Selected to be part of “High Potential Program” of Telefônica Brasil (2004).

São Paulo Area, Brazil

Sao Paulo Area, Brazil

Product analyst responsible for office products category.

Master Of Business Administration (Mba), Marketing And Sales Management

Bachelor'S Degree, Business Administration