Sprout Social (NASDAQ: SPT) is the leader in social media management software.Head of brand marketing, communications (media relations, executive communications, internal communications), content marketing, social media & influencer marketing, for one of the fastest growing SaaS companies in the world 🚀 Rated the #1 Product in the Software Industry (G2) with over 30,000 customers in over 100 countries worldwide.

Strategic growth advisor at Sendoso, the leading SaaS Sending Platform that delivers direct mail, personalized gifts, and eGifts at scale for new business, SDRs, events, HR, and loyalty. Ranked #1 on review platforms like G2.

Product marketing, management, and growth advisor to Goldcast, the B2B SaaS event platform marketers count on to create engaging digital and hybrid events with data rich insights. Drift, Github, and ZScaler rely on Goldcast for great attendee and marketer experiences and to collaborate with sales and success teams post-event.

Pure Storage (NYSE: PSTG) empowers organizations with data, AI, and cloud storage solutions.Led brand strategy (market research, brand equity tracking, architecture, positioning), creative (design/copy/video), content marketing, social media, sponsorships (Mercedes AMG Petronas Formula 1, San Francisco Giants), and event functions (user conferences, strategic alliance events, CABs, EBCs). Supported product marketing, field, and partner teams to develop creative campaigns and product launches, build brand awareness, and drive marketing sourced pipeline.Winner of Top 50 Women Tech Marketers (Women in Tech)Winner of Best General Session Stage Design (Event Marketer)

OpenText (NYSE: OTEX) is a $4.5B software company that provides digital experience, content management, supply chain, and security cloud solutions.Led OpenText’s Brand and Digital Demand including: brand strategy, website demand generation, growth, content marketing (blogs, SEO, thought leadership), social media, creative, and sponsorships.Oversight of an international team of 35+ in brand creative and digital marketing supporting OpenText’s suite of cloud and SaaS business solutions and applicationsAssessment of our marketing technology stack (integrations, instance consolidation) during acquisitions including Carbonite and Webroot, to drive cost optimization.Scaled the demand generation strategy to accelerate qualified MQLs to SQLs and increase engagement for website intelligence, funnel targeting, and ROl to bring OpenText from $2.5B to $3.5B in revenue.Performance led campaigns across Industries (Consumer Goods, Energy, Financial Services, Manufacturing), Product Marketing, and Partners (Google, Amazon, Microsoft) to deliver awareness and pipeline across our solution set.Supported Hightail (SMB SaaS product) from single to double-digit ARR growth in a product led growth (PLG) freemium/self-serve model. Industry thought leader with AdWeek, webinar presenter, and OpEd writer. Provided strategic roadmap improvements to product management teams and gained experience growing emerging cloud SaaS categories leading content and demand across multiple business units and geos.

Management of a global creative team of 20+ graphic designers, writers, videographers, strategists, analysts, and community managers in US, LATAM, EMEA, APJSocial Media, Content Marketing, and Strategy lead for Oracle, Oracle Sports Marketing (Oracle Team USA, Oracle Tennis), Cloud, ERP (Enterprise Resource Planning), Developers, Big Data, and HCM (Human Capital Management)Organic and Paid Social Strategy across key platforms: Facebook, Linkedin, Twitter, Instagram, SnapchatC-suite Digital Executive Communications program lead including CEO, Mark Hurd’s, thought leadership content strategySocial Media Center of Excellence: Training & Best Practices, Measurement and Analytics, Social Selling, Channel Establishment/Consolidation, Mergers + AcquisitionsBrand and demand generation digital strategy, strategic campaign activation across product suiteCampaign website optimization to drive growth and increased demand alongside web and product marketing teams Results: ~$2B growth in revenue from 2016-2019, 3x growth in organic following, campaigns achieved above benchmark CTRs (7-10%) with one organic campaign alone achieving thousands of engagements (300K) outpacing all engagements on social for 2-3 years combined, doubled global social growth YoY and built foundational brand and customer marketing campaigns across owned, earned, and paid channels via integrated and performance marketing techniques

Global Digital and Social Media Strategy Lead for Samsung Global Marketing Center managing 60+ international markets with extensive business in Korea, Singapore, and Indonesia Mobile, Visual Display/TV, and Home Appliance flagship GTM product launch strategy and program development (Samsung Note, Chef Collection Dishwasher, French Door Family Hub Refrigerator), Influencer programs, and entertainment content partnership management (Ariana Grande, Jurassic World)Development and production of corporate brand marketing campaigns, regional top of funnel and demand strategy, competitive product intelligence focused on customer insightsMeasurement and analytics strategy lead for DSP (Data Science Platform) development and KPIs mapped to geographies and digital channels to measure marketing effectiveness in region Digital strategy trend identification, social commerce integration, content development and productionTargeted campaign successes lead to 3x growth and awareness in mobile categoryAdditional social media client strategy: Kellogg’s, McDonald’s, Allstate

Technology writer covering digital media trends

West Coast Social Media Marketing Lead for Technology, CPG, Fashion, & Retail accounts (Google, Visa, Sochi Olympics, Kaiser Permanente, Ross Dress for Less, & Abbvie), Digital Executive Communications, Crisis Communications Managed P&L and a team of 10-15 strategists, analysts, and designers. Developed market offerings for digital executive communications which brought in a new revenue stream and 20-30% consistent growth in revenue YoYDeveloped first C-suite Social Media offering along with merchandising a Social Blueprint and Social Studio offering for retail, healthcare, and corporate clients Included: brand identity strategy and development, social media training, research, & platform strategy, paid social & native paid media, performance/growth marketing, digital content creation (video, web, photography), user generated content, contests, & campaigns, application and website development, risk mitigation/crisis communications

Technology and trends writer covering Tech, Social Media Innovation, Mobile Applications, Cross Platform Storytelling, and Emerging Digital Trends

Digital Strategy and Social Media Lead for Ogilvy’s largest account: The Government of Mexico & Mexico Tourism Board ($30M+), LG Home Electronics and Appliances, and Lincoln Motor Company.Oversaw a team of ~10 global social media strategists.Included: multi-platform social media strategy and campaign activation, analytics, social media application development, global influencer programs, product launches, crisis communications, video production, writing, and public relationsAdditional client strategy on: Dove, Johnson & Johnson, Pfizer, UnitedHealth Group, and The State Department

Established and managed Women for Women’s first social media channels and programs Lobbied the US & UK Governments alongside The Gender and Development Network (GADN) for financing and support for the United Nations Women's Agency and Department of International Development - UKConceived Student Groups for UK universities which now number 10 + active student groupsCreated and managed film fundraising events and sponsorships with Chanel, Solange Azagury-Partridge, and Brightwide, an online platform for social and political cinema (Founded by Colin Firth)

Columnist and Editor-at-Large of Sweet Charity, covering charitable events, entertainment, celebrity features, hospitality, fine dining, and fashion

Concepted, wrote, sold, and produced multi-platform film and TV marketing campaigns across digital, out-of-home, and print for Bravo, E! Entertainment, Discovery, History Channel, Miramax/Weinstein, Showtime, Game Show Network, and Sony.Managed 10 Account Executives, Art Directors, and Copywriters Account Management, Creative Strategy, Senior Copywriter, and New Business Development.Agency winner of numerous Gold, Silver, and Bronze ProMax/TV Design Awards. Nominated for Two Feature Film Key Art Awards

Reviewed and edited UN country reports and peer reviewed research to draft Amnesty media briefs documenting global refugee situations for journalists, media agencies, and NGOs.Supported Amnesty programs as a boots-on-the-ground activist at Amnesty book fairs and film screenings, as well as driving attendance to fundraising events. Covered critical issues and events in my column Sweet Charity for Los Angeles Confidential Magazine. This work gave my life meaning 🕯️

Film production assistant on the movie studio lot in my 20s working on Harry Potter and DeNiro films.Part high-level executive assistant, celebrity wrangler, writer, multi-disciplinary taskmaster. Epic script reading and reviewing warrior. I got it done and lived to tell a few tales ✔️

This is where I began my career in entertainment because everyone knows that you go to CAA if you want A level representation or to get your foot in the door.I cut my teeth answering high volume phones, managing screenwriter requests, mountains of spec scripts, hearing my name screamed loudly down the hallways, and handling some of the most fast-paced, stressed out bosses you’ll ever meet. Think Ari Gold in Entourage. Now think of his assistant. That was me.