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A customer and results-orientated Digital Marketing & Ecommerce expert with a successful track record of driving significant revenue growth.With 15 years’ experience working with brands of different sizes across a range of industries including beauty, haircare, floristry, stationary and IT; I bring a blend of digital vision, strategic thinking and commercial grounding coupled with a genuine passion for digital marketing and ecommerce.Areas of Expertise: New Website Development and LaunchEcommerce GrowthDigital MarketingSocial MediaCRM
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Digital Marketing & Ecommerce ConsultantMitra Digital Oct 2018 - PresentWith a passion and specialism for all things premium beauty and wellness, my consultancy focusses on this industry. I support a host of businesses - from start-ups to established brands - in launching, or relaunching, their digital channel and driving substantial digital sales growth.Optimising customer experience and results drive everything I do, and I align myself with brands who follow these values. As an expert committed to helping you realise just how far you can take your brand and business, I’ll go above and beyond to deliver service excellence. -
Digital & Ecommerce ConsultantNailberry Mar 2019 - Present -
Digital & Ecommerce ConsultantChāmpo Oct 2018 - Present -
Head Of Ecommerce / Uki LeadEuroflorist Feb 2018 - Dec 2018 -
Head Of Digital & EcommerceEspa International Jun 2015 - Dec 2017 -
Senior Digital Marketing ManagerWeight Watchers Jun 2013 - Jun 2015MaidenheadHeading up the digital marketing strategy for the business I lead a team who are responsible for PPC, SEO, display, affiliates, website management and optimisation, social media including video content, partnerships, and new digital activities such as YouTube trueview. -
Online Marketing ManagerThe Aa Dec 2010 - Jun 2013BasingstokeManage paid search, affiliate, display, SEO, and social media campaigns both strategically and tactically including planning, delivery, analysis and reporting for AA breakdown cover and several other AA products. -
Online Marketing ExecutiveRe:Creation Plc Jan 2009 - Dec 2010WokinghamSolely responsible for the company’s trade site, all brand websites and the development and build of new websites. Implemented web reporting and analytics to ensure maximum effectiveness and ROI for all web marketing activities. Managed digital campaigns with the agency including the PPC, SEO, Display advertising, social media, Seeding and PR strategies. Worked on TV campaigns and liaised with media agencies monitoring execution accordingly.
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Product Marketing ExecutiveRe:Creation Plc Sep 2008 - Jan 2009WokinghamWorking with the Brand Manager I assisted with TV brand marketing activities, monitored the cost budget expenditure and iImplemented and worked-in virtual teams to ensure marketing materials and product information available to sales staff, increasing sales productivity.
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Marketing Communications JuniorDurable Displays Aug 2007 - Sep 2008FerndownMaintained the corporate website and micro-sites and took on the management, construction and implementation of the PR plan. Managed the critique process of all major catalogues (print and online) and looked after the design and creation of page layouts in customer catalogues.
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Marketing & Pr Co-OrdinatorCodestone Group Ltd Aug 2005 - Aug 2006Bournemouth, United KingdomMy main responsibility was to maintain and develop the corporate image and reputation, and protect and develop the companies’ brands via suitable PR activities. Created and distributed online and printed PR campaigns. Managed and developed a computerised media contact database using Sage’s SalesLogix and used this to target campaigns.
Layla Sefat Skills
Layla Sefat Education Details
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Ba Hons Business Studies -
Talbot Heath
Frequently Asked Questions about Layla Sefat
What company does Layla Sefat work for?
Layla Sefat works for Mitra Digital
What is Layla Sefat's role at the current company?
Layla Sefat's current role is Digital & Ecommerce Consultant.
What is Layla Sefat's email address?
Layla Sefat's email address is la****@****l.co.uk
What is Layla Sefat's direct phone number?
Layla Sefat's direct phone number is +4412527*****
What schools did Layla Sefat attend?
Layla Sefat attended Bournemouth University, Talbot Heath.
What skills is Layla Sefat known for?
Layla Sefat has skills like Online Marketing, Web Analytics, Mobile Marketing, Marketing Communications, Display Advertising, Marketing, Advertising, Strategy, Digital Media, Analytics, Google Analytics, Ppc.
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