Layla Sefat Email & Phone Number

Bramley, Gb

With a passion and specialism for all things premium beauty and wellness, my consultancy focusses on this industry. I support a host of businesses - from start-ups to established brands - in launching, or relaunching, their digital channel and driving substantial digital sales growth.Optimising customer experience and results drive everything I do, and I align myself with brands who follow these values. As an expert committed to helping you realise just how far you can take your brand and business, I’ll go above and beyond to deliver service excellence.

Maidenhead

Heading up the digital marketing strategy for the business I lead a team who are responsible for PPC, SEO, display, affiliates, website management and optimisation, social media including video content, partnerships, and new digital activities such as YouTube trueview.

Basingstoke

Manage paid search, affiliate, display, SEO, and social media campaigns both strategically and tactically including planning, delivery, analysis and reporting for AA breakdown cover and several other AA products.

Wokingham

Solely responsible for the company’s trade site, all brand websites and the development and build of new websites. Implemented web reporting and analytics to ensure maximum effectiveness and ROI for all web marketing activities. Managed digital campaigns with the agency including the PPC, SEO, Display advertising, social media, Seeding and PR strategies. Worked on TV campaigns and liaised with media agencies monitoring execution accordingly.

Wokingham

Working with the Brand Manager I assisted with TV brand marketing activities, monitored the cost budget expenditure and iImplemented and worked-in virtual teams to ensure marketing materials and product information available to sales staff, increasing sales productivity.

Ferndown

Maintained the corporate website and micro-sites and took on the management, construction and implementation of the PR plan. Managed the critique process of all major catalogues (print and online) and looked after the design and creation of page layouts in customer catalogues.

Bournemouth, United Kingdom

My main responsibility was to maintain and develop the corporate image and reputation, and protect and develop the companies’ brands via suitable PR activities. Created and distributed online and printed PR campaigns. Managed and developed a computerised media contact database using Sage’s SalesLogix and used this to target campaigns.

Ba Hons Business Studies

The course covered a variety of business focus areas including Financial Analysis & Decision Making, Corporate Law, Human Resources.

Education record