Layla Shea Email & Phone Number

Upwords helps marketers and brand leaders make more effective decisions by illuminating the human insights that drive their brands. In the quest to uncover valuable insights, my background has set me up well. Formerly a marketer at Coca-Cola and S.C. Johnson, a research consultant and facilitator at Sklar Wilton & Associates, and a RIVA Trained Focus Group Moderator, my finely tuned skills help me connect with participants’ true feelings and I relish the role of connector between clients, brands and consumers. I have moderated groups of C-level executives, web entrepreneurs, senior citizens, hard-to-reach teens and everyone in between. I excel at making the complex simple.A leader in the North American online qualitative research community, I have won international awards for the impact my work had on my clients’ businesses, and I am often asked to speak at industry conferences.At Upwords I am the lead strategist, senior moderator, and I coach our amazing team on finding and recognizing insights.

Marketing consultant providing clients clarity related to strategic marketing decisions by using consumer driven facts and insights. Expertise in qualitative and quantitative research management, facilitation (business planning, new product development, ideation) and RIVA trained focus group moderator.Have worked with H.J. Heinz, Canada Bread, Maple Leaf Foods, Second Cup, Swiss Chalet, Zellers, Kelsey's, Mars, Rogers Wireless.

Responsible for managing the 100% juice portfolio of products (Minute Maid brand) as well as leading Innovation for the company.

Brantford Ontario

Responsible for all aspects (including P&L) of various Household Cleaning brands, and helped manage the integration of the Fantastik brand into the company portfolio after acquired from Dow.