Upwords crafts custom designed market research that inspires human-centered decision making in Strategy, Innovation, Communications and Experience. Our unique approach to qualitative research lies at the intersection of human understanding and business needs. We illuminate the insights that enable you to make decisions with confidence. We are a handpicked group of research devotees with extensive marketing and business expertise. We custom build creative and immersive online qualitative research studies using our Activity Based Conversations™ that engage and inspire deeply candid responses from people. We are lean and we have always worked from virtual offices which translates as cost effective and agile. It also means we can scale up to do wide reaching international studies through our global network, all with exceptional quality control. We're pioneers in the online qualitative research space, so we have quite a track record of unearthing valuable insights for our clients using the latest technology available. Along the way we've won international recognition for what we do, as well as love from the people we work with.