Layne Cassidy Email & Phone Number

Austin, Texas, Us

Austin, Texas, Us

Shep is a travel technology software company.• Lead planning and project management for company objectives.• Oversee daily operations of the company by working with internal and external stakeholders.• Manage product team by planning development work, grooming the backlog, testing, and developing release plans.• Lead and manage affiliate partnerships with various travel suppliers.• Manage sales operations systems, tools, and processes.• Run sales and marketing outreach campaigns.

New York, New York, Us

Goodway Group is a programmatic media company.• Owned campaign execution from start to finish• Implemented and monitored pixels and resolved problems as needed• Secured creative assets and completed QA• Trafficked creative from setup through publisher distribution• Managed creative development process• Maintained ongoing communication with clients and Account Manager• Worked on troubleshooting campaign setup and/or execution issues as they arose (reporting, creative and pixels) and escalated to Tech, Help Desk or Supervisor to proactively resolve issues• Directed attention to campaign performance, pacing and updates relevant to all campaigns and updated team accordingly• Produced monthly client reporting, including insights• Monitored campaigns to verify all areas of campaigns are live and delivering as planned with no issues• Ensured all client billing information is correct and current, coordinating with Media and Finance departments to ensure proper billing

New York, New York, Us

• Owned management of internal drives to ensure all campaign-specific information was accurate and up to date• Organized and managed internal team communication by note-taking and sending recaps for team calls, campaign input calls, etc.• Owned creative set up from start to finish, which included checking specs and loading assets into publishers• Participated in campaign reporting process, from 24-hour snapshot reports to end of month reports• Participated in campaign monitoring to verify all areas of campaigns were live and delivering as planned with no issues• Participated in troubleshooting as problems arose in campaign setup

Tripchamp was a business travel technology startup.• Streamlined supplier-testing process by creating QA documentation, developing reporting templates, and managing and participating in testing sessions• Provided support for product, finance, supplier, and HR teams by managing vendors, researchingfinancial projects, and managing hiring and onboarding of new team members• Improved business processes by managing internal documentation, creating customer support procedures, and assisting with database administration

• Created and managed documents to assist in business operations software development team using the agile methodology• Identified product strategies and improvements• Communicated professionally with executives about product design and implementation

Vivogig was an experiential music platform.• Managed operations for business development and new sponsorship opportunities• Worked with CEO to develop business processes for new campaigns• Updated, managed, and monitored social media for company• Researched new sponsorship opportunities

Charlotte, Nc, Us

• Served and assisted more than 20 customers daily with complex service issues• Provided proactive sales activities of basic products and generated referrals for small business bankers and mortgage officers• Processed more than 100 transactions daily with accuracy and efficiency

Charlotte, Nc, Us

• Managed the reserve cash vault in excess of $200,000 daily• Ordered and verified incoming cash shipments and prepared outgoing cash shipments• Managed cash for 6 tellers and ensured amounts were sufficient for daily business

Charlotte, Nc, Us

•Built customer loyalty and established customer relationships through courtesy and friendliness•Identified customer needs, referred financial products and services, and met goals of 3 referrals per day• Responsible for up to $50,000 daily and maintained a 100% balancing accuracy

Master Of Business Administration (Mba), Digital Media Management

Bachelor Of Arts, Communication

Advanced Spanish Study Abroad Program, Spanish Language