Layne Kennedy Email and Phone Number
Layne Kennedy work email
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Layne Kennedy phone numbers
Seasoned digital advertising sales professional with 10+ years of experience in performance focused online lead generation, customer acquisition, growth marketing and B2C direct response. Proven success in building, training and managing sales, account management and production teams. Excels in an autonomous, fast paced, demanding environment while managing multiple projects simultaneously across departments, specializing in collaboration and improved ROI.Digital Sales & Marketing • Leadership & Training • Strategy Development • E-commerce • Decision Making • Sales Management • CPA/CPC/CPL/CPM Distribution • Data/Analytics/Optimization • Branding/Rebranding • Emotional Intelligence • Lead Generation • Email Marketing • Budgeting & Forecasting • NegotiationGoogle Adwords Certified, MSN AdCenter Certified - working knowledge of DreamWeaver/HTML and PhotoShop. SalesForce, LinkTrust, HasOffers/TUNE, HitPath,and CAKE.
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Senior Director, Strategic LeadMadrivoSanta Monica, Ca, Us
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Senior Director, Strategic LeadMadrivo Aug 2024 - PresentLas Vegas, Nevada, Us -
Senior Director, Client PartnershipsMadrivo Nov 2019 - Nov 2024Las Vegas, Nevada, UsReach New Customers.Increase Sales.Pay Only for Results.The Performance Marketing Platform You Can TrustWant to achieve your most outrageous revenue goals with a focus on transparency and trust? Powered by our proprietary data analytics, Madrivo’s internal mail teams and multichannel marketers have used our performance marketing platform to deliver over 33.9 billion impressions and more than 4 million leads for our brands.
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Senior Director, Media PartnershipsGlobalwide Media May 2011 - Nov 2019Los Angeles, Ca, UsStarted in 2011 at AKMG, Inc. then NEVERBLUE through acquisitions) GlobalWide Media is a data-driven digital marketing leader, providing premium media solutions for the world's leading brands and agencies.Direct Response based Performance Marketing International Online Advertising in the CPA/CPL/CPC/CPM B2C space. -
Vp, Sales & MarketingEncore Ads, Llc Sep 2009 - May 2011Los Angeles, Ca, Us• Owned strategic expansion into the UK/IE markets to support company’s growth from the U.S. nutraceutical space into English-speaking European market-shares. Worked with regulatory and marketing bodies to launch into new markets while staying on schedule and within budget allocations. This included sourcing for product ingredients, packaging, fulfillment, call centers, scripts, compliance, VAT and tax considerations. • Created and implemented strategy, optimization and analysis of all acquisition focused marketing programs. Defined, measured and reported the performance of all paid marketing channels/campaigns and assessed the ROI and KPI goals for customer acquisition and performance.• Built a team 4+ person team of in-house performance markets and affiliate managers, engaged regularly with agencies and vendors, lead team in negotiations ensuring backend metric profitability and incremental revenue. -
Strategic Account Manager - West CoastBusiness.Com, Inc, Santa Monica, Ca Aug 2007 - Aug 2009Waltham, Ma, Us• Sold and Managed Pay-Per-Click (PPC) Campaigns for 100+ large named clients and agencies. Engineered strong relationships to create win-win revenue driven advertising programs with big brands including Microsoft, Sage, Symantec, Wells Fargo, Grainger and University of Phoenix. • Executed proactive research in consumer markets and monitored marketing trends on clients, products and industry landscape for any potential business opportunities to anticipate a competitive edge and identify key opportunities for seasonality or current climate.• Grew the West Coast book from $120k in January 2008 to the 2009 monthly revenue of $400k+ consistently exceeding sales goals ending 2008 at 103.62% to total goal and bringing in more revenue for assigned territory then any Strategic Account Manager in the 2008 fiscal year. -
Account ManagerFindology Interactive Media Jul 2006 - Sep 2007UsFindology is a highly-regarded online advertising, marketing, and traffic monetization platform. Our network delivers consumer traffic from a broad spectrum of search networks, contextual displays, domains, and web publishers.We provide our advertisers and ad providers with high-quality, targeted traffic to drive sales and conversions.
Layne Kennedy Skills
Layne Kennedy Education Details
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Loyola Marymount UniversityMarketing
Frequently Asked Questions about Layne Kennedy
What company does Layne Kennedy work for?
Layne Kennedy works for Madrivo
What is Layne Kennedy's role at the current company?
Layne Kennedy's current role is Senior Director, Strategic Lead.
What is Layne Kennedy's email address?
Layne Kennedy's email address is lk****@****edy.com
What is Layne Kennedy's direct phone number?
Layne Kennedy's direct phone number is +170232*****
What schools did Layne Kennedy attend?
Layne Kennedy attended Loyola Marymount University.
What are some of Layne Kennedy's interests?
Layne Kennedy has interest in International Project Management, Affiliate Marketing, Media Buying, Marketing, Advertising, Sales, Online Media.
What skills is Layne Kennedy known for?
Layne Kennedy has skills like Commercial Photography, Photojournalism, Portraits, Wedding Photography, Travel Photography, Fine Art Photography, Photos, Studio Lighting, Editorial, Lightroom, Event Photography, Image Manipulation.
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