Layne Petrowski Email & Phone Number

Southfield, Michigan, United States

Assisted digital marketing and communications team with various projects requiring creative design, copywriting, and market research in efforts to improve online presence and engagement.• Assisted in creating content for new eCommerce websites of thyssenkrupp Engineered Plastics and thyssenkrupp Materials North America Canada. Worked on landing pages for plastic materials – wrote page content and SEO-optimized meta descriptions, created graphics, and built out pages.• Updated and enhanced Google Business Profiles for over 40 thyssenkrupp Materials North America locations, ensuring accuracy and enhancing listings with photos, descriptions, and links to eCommerce sites and social media.• Assisted in social media account management as well as planning and scheduling posts monthly. Monitored social media engagement and reported on findings to eCommerce team.

Metamora, Michigan, United States

Oversaw team of 20+, managed event planning, policy development, and daily operations. Led marketing efforts, including creation of newsletter and social media content, website updates, and design of promotional materials.• Supervised and delegated tasks to wait-staff, acting as a liaison between upper management and employees, and managing operations for events of all sizes, including large weddings and parties.• Managed social media accounts, creating content and capturing photos to promote club, engage existing/potential members, and drive event attendance and membership growth.• Made updates to website, including building out a member portal to book tee times, view upcoming events, and find tournament results.

Metamora, Michigan, United States

Worked in a dynamic, fast-paced team environment as a bartender, beverage cart server, and banquet staff member.• Prioritized customer service, building relationships and getting to know the names, families, and preferences of country club members and many regular guests.• Contributed to the success of large-scale events, including weddings and parties, by using quick thinking, effective communication, and problem-solving skills to address challenges as they came up.

Bachelor Of Arts - Ba, Communication, General

High School Diploma

Activities and Societies: Varsity Track and Field - Team Captain (2016-2019), Varsity Cross Country (2019), Varsity Swimming (2016-2018).