Lay Ping Tan Email & Phone Number

Singapore

Singapore

Advance MSF's mission to nurture resilient individuals, strong families and a caring society. Lead comms, marketing and engagement efforts for initiatives and policies to galvanise whole-of-society support to make Singapore a great place for families and a more inclusive society. Covering domains pertaining to marriage and parenthood, Families for Life Movement, inter-generational support, Women's development and Enabling Masterplan 2030 to support persons with disabilities and their caregivers.

PUB is a statutory board under the Ministry of Sustainability and the Environment (MSE). It is the national water agency, which manages Singapore’s water supply, water catchment, and used water in an integrated way.From April 2020, PUB also took on the responsibility of protecting Singapore’s coastline from sea-level rise as the national coastal protection agency.As head of media, I led a team to develop PR strategies, integrated communications plans and manage crisis communications for PUB-wide initiatives and issues.

Singapore

The IMDA develops and regulates the infocomm and media sectors to create a dynamic, holistic and exciting ecosystem filled with growth opportunities through talent, research, innovation and enterprise. As Architects of Singapore’s Digital Future, we strive to ensure businesses, the workforce and the public are ready for a future enabled by infocomm and digital media.- Headed various teams / functions including online/social media, strategic communications, corporate branding, marketing and media relations- Led teams to elevate IMDA’s profile as a thought leader locally and globally through the development of impactful PR and marketing campaigns.- Raised Singapore's standing as an international tech / media hub, increased adoption of programmes + promoted flagship events and awards through B2B / B2C marketing and activations. - Advised senior spokespersons on media communications and identified opportunities for thought leadership through pitched interviews, commentaries and speakerships.- Garnered year-round coverage through the identification of key narratives, story angles and media pitching. Managed all aspects of media relations work, from preparation of media briefings and materials, hosting of foreign journalists to cultivating relations with relevant beat reporters, editors and opinion leaders. Resolved potential issues and crisis communications situations and ensured balanced reporting.- Managed strategic communications planning for organisation-wide announcements to create a coherent narrative and ensure sustained year-round publicity.- Developed strategies to enhance and optimise corporate online channels as social media team lead. Oversaw management of corporate website, social media platforms, brand identity, publications (annual reports, newsletters) and daily news and social media monitoring reports. - Managed divisional operations, business continuity, KPIs and budget- Built and coached teams towards achieving organisational goals

Singapore

MDA was formed on 1 January 2003 in response to a national call to develop a globally competitive media industry in Singapore. An industry blueprint called Media 21 was drawn up and endorsed by the 2002 Economic Review Committee as part of the Creative Industries Development Strategy to propel the growth of Singapore’s creative economy. I was part of the pioneer industry development team that was set up to realise the Media 21 plan. I have taken on diverse roles from capability development, events management, industry partnerships, business / programmes development, financing to communications, issues management and marketing during my formative and fruitful years in MDA.- Conceptualised and implemented communications plans for initiatives with nation-wide impact (e.g. preparing Singaporeans for the country's transition from analogue to digital TV, educating consumers about the rollout of PG13 rating for films/TV programmes to enable parents to make informed media choices for their children). - Beyond mainstream media, secured media opportunities in consumer and trade publications to raise awareness of MDA's efforts to empower consumers through its regulatory and policy efforts through active story pitching.- Responsible for managing and anticipating difficult and sensitive issues relating to MDA's regulatory work. - Provided strategic counsel on appropriate messaging to achieve impactful and desired communciations outcomes.

Singapore

- Promoted awareness of investment opportunities in tech and media companies through investor outreach and education. - Forged partnerships with key players to develop a vibrant financing and enterprise support ecosystem to help companies thrive, create jobs and pave the way for longer term growth in the ICM sector.- Developed initiatives to catalyse private sector investments and help companies scale and venture overseas.- Created content for website and wrote trend pieces for external publications targeted at investors and high-net-worth individuals to raise awareness of media financing activities as well as trends and opportunities in digital media. - Co-created the publication, Media Entrepreneur’s Guide to Singapore (the first comprehensive guide to the local ecosystem of investors, media funds and incubators) in partnership with industry. - Designed a Licensing and Merchandising Programme to help local companies generate revenue from media properties through comprehensive intellectual property (IP), brand and product development in local and overseas retail markets. Oversaw the development of marketing collaterals to promote these IPs at trade events. - Co-organised roundtables, conferences, pitching sessions and networking events to educate local financing community about opportunities in tech and media sectors and catalyse investment and financing activities. Examples of investors secured/invited include Google, Intel, Draper Fisher Jurvetson, Benchmark Capital, Australian Association of Angel Investors and serial entrepreneurs from Silicon Valley.

Singapore

- Developed manpower roadmaps and programmes to build talent pool for industry. - Promoted Singapore’s industry as an attractive destination for local and international professionals. - Coordinated inter-agency taskforces, industry dialogues and consultations to ensure alignment between industry needs and course offerings.- Co-organised local and overseas career recruitment fairs with industry and government agencies and collaborated with publications to achieve greater mindshare for Singapore’s growing media sectors.- Crafted speeches for senior management outlining MDA’s vision and plans to inspire media talent and students. Contributed to various publications and collaterals, such as the development of the first-ever bilingual (Chinese/English) publication to profile media talent.- Managed key programmes such as the Media Education Scholarship and the National Scriptwriting Competition (responsible for entire project execution including support for publicity, speech writing and organisation of awards ceremonies).- Oversaw organisation of 50 master classes, seminars and workshops annually in partnership with industry, training some 5,000 media professionals each year. Invited high-profile speakers to Singapore including Academy Award winning Directors, producers and experts from Pixar and DreamWorks.- Planned business missions to forge partnerships with renowned media institutions and companies.- Played key role in several initiatives with sector-wide impact (e.g. Developed and launched Singapore's first WSQ framework for media sector, Media Sector Masterplan)

Singapore

China Knowledge is a consulting company providing services to foreign companies seeking opportunities in China. During my stint, I was involved in the following:- Managing press relations, marketing and the organisation of the seminar “The Tertiary Education Market in China”.- Conducting research on industry trends and insights on the Chinese market.

Bachelor Of Social Sciences (Honours), Information And Communications Management, Economics

Activities and Societies: NUS Entrepreneurship Society (Executive Committee Member)

Humanities

Activities and Societies: - Humanities Scholarship, Global Affairs Society, Internet Club, Chinese Orchestra (Singapore Youth Festival.

Education record

Activities and Societies: Chinese Orchestra (Singapore Youth Festival - Gold Medal), Intra-School Chinese and English Poetry Recital.

Education record