Samuel Lay Email & Phone Number

Los Angeles, California, United States

Ecuador

Entravision Cisneros Interactive is the exclusive partner and reseller in Latin America of top platforms such as Spotify, Meta, LinkedIn, and more.• Sole representative of Spotify Advertising in Ecuador; partnering and building strong business relationships with leading brands and advertising agencies in the country across multiple industries. • Consultative selling by understanding and analysis of clients’ internal metrics and KPIs in order to ensure growth and goal achievement by utilizing Spotify Advertising tools and ad formats while maximizing budget and reach.• Creation of well-rounded and compelling presentations and proposals; strengthening ad product knowledge and delivering up-to-date platform, audience and industry data. • Meeting and presenting to various stakeholders, including C-level executives, strategic and performance teams, content creators and other decision makers, in order to negotiate deals and expand awareness of Spotify's advertising products, its audience and how to reach the right target.• Providing regular reporting to directors and developing quarterly action plans to drive revenue growth, capture new accounts, and retain, upsell and develop existing ones. • Delivering monthly and quarterly campaign reports to clients based on data analysis with emphasis in digital marketing metrics.• Managing Salesforce to track proposals, sales opportunities and deal closures in order to achieve quarterly sales goals.• Traveling to different cities to meet with key clients; leading training sessions and client educational workshops. Planning events to network and build client rapport.• Training and mentoring of peers in other countries by sharing knowledge of systems, advertising products, processes and client pitching experience.• Collaborating cross-functionally within Sales and Client Solutions Managers in other Latin American countries, to ensure successful campaign implementation, client satisfaction and troubleshooting of any issues.

Ecuador

IMS, a Sony Pictures Television Networks subsidiary, is a leading digital marketing and communications company with influential presence throughout all Latin America. Through its exclusive partnerships with Twitter, Snapchat, EA, Twitch and many more leading platforms, IMS strengths the regional presence and growth of top brands and agencies.• Partner with Sales Executives and Brand Strategists to ensure successful implementation, execution and delivery of all marketing campaigns.• Ensure customer satisfaction and deliver great service experiences by identifying client needs and opportunities, and proactively addressing campaign issues.• Organize & manage account information, assets, data, metrics and reports.• Provide actionable insight to clients and sales with quantitative and qualitative analysis on campaign performance, KPI's, and delivery.• Direct support to customers with self-service platform and product training; optimization of campaigns, delivery pacing and digital strategies with agencies and direct clients; optimization of results with the aim of improving ROI and increase investment.• Act as a laison between the platforms and the client; coordinating with Creative, Marketing, Programming and other internal departments and business units.• Participate in strategic planning with Sales to sell into new business opportunities and up-sell existing clients through recommendations on processes, tools and product improvements.

Ecuador

• Account Manager for the Twitter, Spotify and Snapchat Business Units• Support top clients in the markets of Ecuador, Costa Rica, and the United States.• Implement digital campaigns with different ad formats, segmentation targets and performance goals.• Identify opportunities of up-selling current accounts and bring higher revenue and advertising investment through insights and detailed reports.• Troubleshoot campaign issues and performance deficiencies in order to perform timely optimization of campaigns• Have deep knowledge of ad products, formats and campaign management platforms

Quito, Ecuador

• Right hand to the Marketing Director in project planning, execution and delivery across all marketing initiatives.• Creating and managing website and social media content in both English and Spanish, primarily for Meta platforms. This involved posting content, analyzing metrics, and improving client engagement.• Leading the development of new strategies and optimizing current internal processes.• Translating content and communication collateral into Spanish and English to effectively engage our diverse target market and attract potential students from around the world.• Coordinating and overseeing the work of graphic designers, web developers, and external vendors to ensure the timely production and successful delivery of marketing materials.• Planning and promoting AAI in internal and external marketing events, providing relevant information on current programs and the admissions process.• Collaborating continuously with various departments such as Development, Admissions, Administration, and Finance to ensure quality, consistency and coherence in all services provided by the school and communication collateral to customers.

Greater Minneapolis-St. Paul Area

• Go-to person to audit Google AdWords campaigns in Spanish. • Collaborating with pay-per-click (PPC) Strategists to analyze and optimize campaigns based on metrics, performance, and content creation. • Building and launching paid search marketing campaigns for medium to small law firms across the United States and Canada.• Collaborating cross-functionally with performance and innovation teams, acting as a subject matter expert on Latino-Spanish Marketing in the United States.• Utilizing Workflow platforms to effectively track task executions and deadlines, managing multiple assignments simultaneously and efficiently.• Mentoring new incoming interns and providing them advice and guidance to succeed in their program.• Utilize different digital marketing and paid search platforms such as AdWords, Kenshoo, Yahoo/Bing, and Excel in order to create and edit data at a macro level.• Presenter at the Digital Marketing FindLaw Summit focused on marketing for the Latin & Hispanic markets.

Greater Minneapolis-St. Paul Area

• Ongoing performance reporting of sales, subscriptions, and cancellations of FindLaw PPC product; analyzing data and identifying valuable trends, which were communicated to stakeholders.• AAnalyzing Google AdWords campaigns in Spanish, identifying areas of improvement and optimization based on ad copy, keywords, and PPC metrics at a high level. • Creating and optimizing communication, collateral materials and PowerPoint decks used for the training of sales representatives according to Google Partners’ guidelines. • Conducting secret shopping research with the purpose of analyzing small law firms’ digital marketing practices and creating usable statistics to support FindLaw’s lead generation value.• Learning different data analysis platforms used by FindLaw; while strengthening Microsoft Excel reporting skills with functions such as Vlookup and Pivot Tables.

Greater Minneapolis-St. Paul Area

Pearson VUE develops, manages, delivers, and grows computer-based testing programs in nearly every industry. With more than 14 million people taking exams through Pearson VUE every year, the company is committed to provide customer service that excels in quality, efficiency, and knowledge.

Greater Minneapolis-St. Paul Area

• Responsible for providing market research analytics to identify areas of strength and opportunity relating to value and brand perceived by our clients; results that contributed to decision making at the executive level and the discovery of potential improvement for client engagement. • Team member of the "Brand Integrity" project with the goal of implementing brand unity among the different departments of the company and the minds of each employee and identification of Brand Identity perceived by customers• Implemented Google AdWords campaigns for the company and contributed to the development of marketing materials and projects based on research results.

St. Bonifacius, Mn

• Created a welcoming and informative experience for prospective students and parents while hosting on-campus tours• Promoted the college and attracted potential students in fairs and outside marketing events

St. Bonifacius, Mn

• Creatively/visually merchandise the product in the store to drive increased sales and customer satisfaction • Build strong customer relationships assisting in purchases and executing efficient check-out• Responsible for managing End of Day financial activities

St. Bonifacius, Mn

• Tutored various subjects, proctored exams and proofread essays • Assisted international students assimilate into the American culture and educational system

Bachelor’S Degree, Business Administration And Management. Minor In Marketing.

Activities and Societies: Vice President of Student Activities Board, Global Impact Team, Welcome Weekend Staff Aug ’13 and ‘14, ENCORE.

High School

Activities and Societies: Christian Service OutreachNational Honor Society Graduated with Honors GPA: 3.8