Layshi Curbelo Email & Phone Number

En mi rol como CTO de Yestoday, me dedico a liderar el desarrollo y la implementación del producto. Yestoday es un servicio 'browser based" que guía a los emprendedores a través de cada etapa de su plan de negocios. Mi enfoque se centra en la personalización y la usabilidad, asegurando que cada usuario encuentre en Yestoday un recurso intuitivo que se adapta a las particularidades de su proyecto.

As the Host and Producer of "If U Seek," a podcast dedicated to the world of UX, research, and testing, I oversee all aspects of production and content creation. "If U Seek" aims to provide valuable insights, innovative ideas, and the latest trends in user experience design and usability testing.Content Development: Research and develop engaging and informative content for each episode, focusing on UX methodologies, case studies, and industry best practices.Recording and Editing: Manage the technical aspects of podcast production, including recording, sound editing, and mixing to ensure high-quality audio output.

Dedicated and skilled designer with a passion for accessibility and inclusive design practices. Expert in ensuring compliance with accessibility guidelines, conducting user research with individuals with disabilities, and designing inclusive user interfaces to deliver exceptional user experiences for all users.Notable contributions include:Ensured compliance with accessibility guidelines, including WCAG and ADA, throughout the design process.Conducted user research and usability testing with individuals with disabilities to identify accessibility barriers and gather valuable insights.Designed inclusive user interfaces for websites, mobile applications, and software, prioritizing accessibility principles and best practices.Applied extensive knowledge of assistive technologies and their interaction with digital interfaces to optimize the user experience.Delivered training sessions and workshops to colleagues and stakeholders on accessibility best practices, promoting a culture of inclusivity.Created logical and intuitive information architecture for digital products and websites, ensuring seamless navigation and accessibility.Designed interactive elements and defined user interactions, enhancing usability and delivering exceptional user experiences.Developed wireframes and prototypes to visualize and validate UI designs, refining them before the development phase.Actively advocated for diversity, inclusion, and equity within the design industry, striving for equal representation and opportunities.Collaborated with diverse stakeholders to foster inclusive design practices, forging partnerships that supported equitable design initiatives.Kept abreast of social and cultural contexts, systemic biases, and the experiences of marginalized communities, ensuring designs addressed their needs and perspectives.Key Skills:* Accessibility Compliance* Inclusive User Interface Design* Wireframing and Prototyping* User Experience* Diversity and Inclusion

As the Host and Executive Producer of Command Z, I create an engaging platform that educates audiences on various design-related topics in a simple and accessible manner. With over 100 recorded episodes, our podcast has reached audiences across the globe, transcending geographical boundaries.In this role, I have been privileged to interview industry leaders who represent diverse specialties and expertise. Through insightful conversations, we delve deep into each episode's main topic, providing valuable insights, perspectives, and knowledge to our listeners.Notable achievements and contributions include:Global Reach: By recording episodes in diverse locations such as Puerto Rico, San Francisco, New York City, Chicago, Spain, Portugal, Denmark, and Norway, Command Z has gained a wide international audience. This has allowed us to showcase the global impact and interconnectedness of design.The podcast was awarded first place in the 2019 Creative Industries Competition for the Development of Digital Applications by the Puerto Rico Trade and Export Company.La Bienal Iberoamericana: Command Z has made history by being the first podcast to be part of La Bienal Iberoamericana, a prestigious design exhibition. Competing under the "Transversal" Design category, which recognizes projects at the intersection of multiple categories, we have been recognized for our unique approach and contribution to the design field.Key Skills:* Podcast hosting and interviewing* Content curation and topic planning* Audio production and editing* Project management* Industry research and expertise sourcing

Copenhagen, Capital Region, Dk

In this role, I actively engaged with a knowledgeable community of creative and curious minds who shared a common passion for digital design, technology, art, and society. By nurturing partnerships, I connected Design Matters with influential speakers, sponsors, and key industry players across Latin America. I work collaborating closely with renowned speakers from Latin America, I ensured their seamless integration into the conference program. Also contributing to the conference's content development, I actively sought out emerging trends, innovative ideas, and impactful projects within the Latin American design community. Key Skills:* Partnership development and management* Speaker liaison and logistics coordination* Sponsorship acquisition and relationship building* Content curation and creation* Industry trend analysis and insights

San Francisco, California, Us

Dedicated and experienced UX Mentor with a passion for personalized learning and mentorship. Skilled in guiding individuals through curriculum, facilitating understanding of industry tools, and providing tailored support. Adept at offering industry guidance and sharing valuable insider perspectives to help mentees excel in their chosen field.Key Skills:* Personalized mentorship* Curriculum guidance* Familiarization with industry tools* Proactive question answering and blocker removal* Portfolio project planning and creation* Constructive feedback provision* Industry insights and guidance

Remote, Remote, Oo

As a Design Advocate, I have demonstrated a strong commitment to promoting the value of design while driving business growth and establishing meaningful connections with clients. With a focus on international conference participation, logistics management, and client engagement.Key contributions include:International Conference Logistics: Orchestrating the participation in international conferences, I efficiently managed speaker sessions, podcast interviews, and community events. Dynamic Client Presentations: Leveraging my expertise, I presented products to B2B clients using engaging presentations and practical use-case scenarios. Through 17 calls within a three-month period, I successfully demonstrated the value and benefits of our offerings, resulting in increased client engagement and satisfaction.Tailored Training Courses: Recognizing the importance of personalized learning, I designed and facilitated five customized training courses specifically tailored for B2B clients. These courses enabled clients to enhance their skills and maximize the value they derived from our products and services.Brand Awareness and Thought Leadership: By participating as a public speaker in seven tech international conferences, I effectively increased brand awareness and positioned myself as a thought leader in the industry. Educational Content Creation: Taking a proactive approach to education and marketing, I conceptualized and created educational marketing content such as YouTube tutorials and blogs. Market Analysis and Sales Strategies: I monitored customer buying trends and competitor actions, using data-driven decision-making to adjust sales strategies. By conducting SWOT analyses and developing targeted sales approaches, I successfully achieved sales goals and service targets.Key Skills:* Conference logistics management* Client presentations and engagement* Public speaking and thought leadership* Market analysis and sales strategy development

Dorado, Puerto Rico, Pr

As a Design and UX Professional, I execute various projects and initiatives that have enhanced brand presence, improved user experience, and driven business growth. With expertise in design system integration, rapid UX iteration, and training, I have consistently delivered outstanding results and contributed to the overall success of organizations.Key achievements and responsibilities include:Design System Integration: Led the development and execution of plans for design system integration, overseeing the full project cycle for four brands across multiple platforms, including web, social media, and advertising. Rapid UX Iteration and Test Automation: Collaborated closely with Test Automation Engineers to implement rapid UX iteration through automated diagnostics. This collaborative effort resulted in the production of eight tests per quarter, enabling continuous improvement of the user experience and streamlining testing processes.VWO Testing and CTR Increase: Utilizing VWO, I designed and produced tests that resulted in a significant 9.2% increase in click-through rate (CTR). By leveraging data-driven insights and optimizing user interfaces, I successfully improved engagement and conversion rates.Training and Development: I trained six team members in designing and developing websites and content focusing on accessibility. Additionally, I provided guidance and training to other personnel in web accessibility best practices, ensuring compliance and inclusivity.Revenue Growth through User Experience: Through the creation of compelling user interfaces, data visualizations, and overall user experience enhancements, I contributed to a notable 30% increase in revenue. Key Skills:* Design system integration* Rapid UX iteration and automated diagnostics* A/B testing and optimization (VWO)* Training and development* Revenue growth through user experience* Collaboration and project management* Requirements translation and stakeholder communication

San Juan, Pr

As a Senior Associate Web Designer, I have leveraged my expertise in user interface design, project communication, troubleshooting, and template creation to drive impactful results and enhance the overall web presence of the company. Key accomplishments and responsibilities include:User Interface Taxonomy: Took the lead in building the user interface taxonomy for the entire dashboard, seamlessly integrating all services onto one screen. Interactive Creative Brief: Designed and developed an interactive creative brief that facilitated up-to-date project communication between departments. This solution improved collaboration and ensured clear communication of project requirements, leading to increased efficiency and reduced errors.Troubleshooting and Performance Optimization: Demonstrated strong problem-solving skills by effectively troubleshooting page performance issues, SEO performance code incompatibilities, and web imagery problems. Master Template Creation: Delivered a master template that served as the foundation for creating 50 new landing pages. This template standardized the design and layout process, ensuring consistency and efficiency in creating new web pages.Email Template Optimization: Created company email templates that resulted in a significant 14% increase in open rates, from 16% to 30.7%. Email Template Optimization: Created company email templates that resulted in a significant 14% increase in open rates, from 16% to 30.7%. By implementing effective design and copywriting strategies, I successfully captured the attention of recipients and improve email engagement.Landing Page Optimization: Collaborated on landing page designs that achieved a 3% lift in registration rates while maintaining a flat conversion rate (CVR).Key Skills:* User interface design* Troubleshooting and problem-solving* Template creation and standardization* Email template design and optimization* Performance optimization (page speed, SEO, imagery)

San Juan, Puerto Rico, Us

As a Creative Director, I have successfully led and executed a wide range of projects, campaigns, and events, demonstrating my ability to drive creativity, innovation, and brand awareness. Key accomplishments and responsibilities include:Full Project Cycle Management: Led the full project cycle for new events, processes, and campaigns as requested by the organization's executives. From conceptualization to execution, I effectively managed resources, timelines, and deliverables, ensuring successful outcomes and exceeding client expectations.Client Requirements Translation: Translated client business requirements, user needs, and technical specifications into visually enticing, easy-to-use, and emotionally engaging designs.Advertising Tactics and Brand Awareness: Developed innovative advertising tactics and implemented new solutions to increase brand awareness. Content Production and Design Leadership: Spearheaded the production of page content, including visuals, design elements, and text copy, ensuring adherence to project specifications and brand guidelines.Website Redesign and Optimization: Successfully completed full redesigns of existing websites, focusing on improving navigation, enhancing visuals, and strengthening search engine rankings. Key Skills:* Creative project management* Client requirements translation* Branding and advertising strategy* Press release writing and media relations* Content production and design leadership* Website redesign and optimization* User-centric design principles* Search engine optimization (SEO) best practices

Washington, District Of Columbia, Us

As a Communications Manager, I directed and coordinated marketing activities to promote training courses and events, while ensuring brand consistency and effective messaging. Key accomplishments and responsibilities include:Promotional Activities and Events: Coordinated and actively participated in promotional activities and events, working closely with cross-functional teams to execute marketing campaigns successfully. Relationship Cultivation and Management: Cultivated and managed relationships with key clients and community partners, fostering strong connections and ensuring collaborative opportunities. Business Correspondence and Reports: Wrote professional business correspondence and produced reports detailing updates, ensuring clear and effective communication with internal and external stakeholders.Marketing Collateral and Presentations: Created effective messaging using language, graphics, and marketing collateral, ensuring consistency and alignment with the organization's brand identity. Additionally, I created interactive digital presentations for executives, enabling impactful and engaging communication of key messages.Media Relations and Press Publications: Coordinated news releases, media responses, and press packets for national press publications, effectively managing the organization's presence in the media. Key Skills:* Marketing campaign coordination* Brand consistency and messaging* Relationship cultivation and management* Key messaging and positioning* Business correspondence and reporting* Marketing collateral development* Presentation design and delivery* Event evaluation and recommendation* Media relations and press management

San Juan, Puerto Rico, Us

As a Communication Specialist, I have established and maintained effective external communications strategies and calendars while supporting the internal promotion of company programs and initiatives. Key accomplishments and responsibilities include:External Communications Calendar: Established and maintained an external communications calendar, ensuring that all communications efforts were well-coordinated and aligned with key milestones and events. Communications Strategies and Budgets: Developed and managed comprehensive communications strategies, plans, and budgets. By aligning communication efforts with organizational goals and objectives, I maximized the impact of communication initiatives and optimized resource allocation.Interactive Digital Presentations: Created interactive digital presentations for executives, utilizing my design skills and technical expertise to effectively convey key messages visually appealing and engagingly.Graphics Library Management: Updated and maintained records in the graphics library, ensuring easy access to visual assets for various communications projects. Key Skills:* Communication strategy development* Project management* Internal and external communications* Presentation design and delivery* Graphics library management* Design thinking and collaboration* Attention to detail and quality assurance

As an Accounting Intern, I have gained valuable experience in analyzing financial data, reconciling accounts, and supporting accounting operations. Key accomplishments and responsibilities include:Account Analysis and Reconciliation: Analyzed account information and meticulously reconciled financial discrepancies. By examining financial data and ensuring its accuracy, I contributed to the integrity of financial statements and reports.System Error Resolution: Identified and promptly resolved system errors by following established company procedures.Report Generation: Generated reports that detailed various metrics and account information. By presenting comprehensive and insightful reports, I facilitated data-driven decision-making and provided valuable insights for stakeholders.Reporting Issue Analysis: Analyzed and researched reporting issues to identify areas for improvement in accounting operations procedures. Customer Follow-up and Verification: Followed up with customers to collect information and verify details. By ensuring accurate and up-to-date customer data, I supported the integrity of financial records and enhanced customer relationships.Key Skills:* Financial analysis* Account reconciliation* Problem-solving and error resolution* Report generation and analysis* Research and data analysis* Customer communication and follow-up

Master'S Degree, Educational/Instructional Technology

Post Graduate, Coordination Of Corporate And Governmental Events Certification

Bachelor Of Arts - Ba, Bachelor Advertising And Graphic Design

Ux Certificate, Design And Applied Arts

International Bussiness Certificate, International Business