Michael Layton Email & Phone Number

Cleveland, Oh, Us

Cleveland, Oh, Us

▪Lead in-house agency operations specializing in analyzing trends, cultural shifts, consumer behaviors, and technical advancements to craft marketing, promotional, and branding strategies. Responsible for delivering impactful results for clients in industries such as tech, e-commerce, entertainment, and gaming, achieving strong revenue growth and enhanced visibility.▪Conduct comprehensive needs assessments and discoveries and provide tailored advisory services forbranding and creative strategy development.▪Develop, create, and present tailored client proposals, effectively aligning solutions with client needs and driving business growth and sales.▪Draft and refine Statements of Work (SOW) to ensure clarity, feasibility, and alignment with client needs before submission to the sales team, enabling seamless transition to project execution in a marketing firm environment.▪Manage end-to-end project lifecycles, including scheduling, resource allocation, concept brainstorming, pitch development, and collaboration with stakeholders, developers, producers, and designers to deliver high-quality outputs such as interactive ads, videos, animations, live productions, and motion graphics.▪Supervise and lead the professional growth of a team of seven Creatives through effective coaching,motivation, and goal-setting, resulting in high performance and morale.▪Facilitate dynamic brainstorming sessions that encourage team members to share insights and innovative ideas, fostering an environment of creative problem-solving, strategic planning, and open communication.Notable Achievements:▪Conceived, developed, and launched a new creative agency division, Woodshed Creative, with a focus on business-to-business (B2B) sales. Increased design revenue by 25% within the first year through targeted strategies and innovative service offerings.▪Spearheaded social media initiatives for the organization, driving significant engagement across all platforms

Westlake, Oh, Us

▪Promoted to lead creative roles, designing and developing landing pages, microsites, videos, and storyboards for high-impact marketing campaigns.▪Utilized Agile and Scrum methodologies to efficiently manage project lifecycles, adhering to timelines and budgets for marketing and sales initiatives.▪Directed set design, signage, and asset planning strategies for the organization’s TechQuest Conference, hosted three times annually. Spearheaded efforts to enhance the attendee experience at corporate headquarters in Westlake, OH, resulting in a 16% increase in attendance and driving over $925K in year-over-year (YoY) revenue growth through immersive and innovative event execution.▪Managed full cycle project management processes to storyboard, produce, and deliver video for OnBase Integration for Epic, allowing client to close a $2.3M deal and generating additional sales beyond the original goal.▪Coached and mentored diverse teams ranging from 4 to 30 members, fostering a culture of excellencerooted in diversity, equity, and inclusion to enable collaborative, future-focused decision-making.▪Lead production teams during corporate event set-up, tear down, and productions.▪Partnered with Marketing Directors and Video Producers across all production phases, includingpre-production, filming, location scouting, lighting, and camera operation, to craft compelling clientnarratives.▪Developed comprehensive communication plans, differentiation strategies, cultural integration initiatives, and design proposals to support brand growth and alignment.

Westlake, Oh, Us

▪Translated design concepts into high-value deliverables such as case studies, brochures, whitepapers,tradeshow booth materials, print ads, logos, and branded apparel, driving revenue generation.▪Conceptualized and pitched tailored creative solutions to meet diverse client objectives and expectations.▪Applied advanced knowledge of emerging design trends to produce engaging customer-facing and internal materials, including Hyland’s Annual Reports.▪Ensured adherence to company branding and messaging guidelines, maintaining a consistent andrecognizable voice across all platforms.