Laura Zaferson Email & Phone Number

Peru

Lima, Peru

2024:*Cannes Lions: Titanium Shortlist “The Giftcard of life” by Tottus.*Effie Latam: Top1 Peru. Awarded clients: Inca Kola, Rimac & Tottus. *Effie Peru: Agency of the year. Awarded clients: RIMAC, Entel, Calidda, Inca Kola, Nestlé, American Colors.*IAB Perú: Awarded clients: Rímac, Entel & Tottus.*Premio IDEAS: Awarded clients: Tottus.2023: *Effie Index: Mccann Lima (Internet & Telcom): Top 3 Global y Top 1 Latam.*Effie Latam awarded clients: Inca Kola & Entel.*Effie Perú, Agency of the year. Awarded clients: Entel, Inca Kola, Rímac & Tottus. *IAB Perú, Agency of the year. Awarded clients: Inca Kola, Entel & Rímac. Gran Mixx: Inca Kola.

Lima, Peru

2022: *Effie Index: Mccann Lima at Top 10 Global*Effie Latam awarded clients: Inca Kola*Effie Perú, Agency of the year. Awarded clients: Entel, Nestlé, Inca Kola, Tottus & Centenario. 2021: *Effie Index: Mccann Lima at Top 10 Global*Effie Latam awarded clients: Liga Peruana de Lucha contra el Cáncer.*Effie Perú, Agency of the year. Awarded clients: Entel, Nestlé, Sodimac, Burger King, Unilever, Tottus & Inca Kola

Lima, Peru

Docente del Programa de Especialización en Dirección Estratégica de Marketing para el curso de "Comunicaciones integradas de marketing y tendencias digitales"

Miraflores, Lima, Peru

-Head Teacher of Sister, the strategic planning program of Brother Lima Escuela de Creativos.-Responsible for the creation and development of ad-hoc courses and customized classes for companies and private groups.

Lima Province, Peru

Led the strategic planning of all the local clients and prospects of Red Lion. Deeply involved in regional new business initiatives for Publicis One throughout all its units in LATAM. Have worked projects for Publicis, Red Lion, Digitas, Leo Burnett, Spark, Starcom, Zenith, Performics, etc.

Lima

*Reporting to the Marketing Director, the position manages, develops and executes integrated marketing and advertising strategies for ISIL, the leading technical institute in Peru with a population of 12,000 students and 3 faculties offering both undergraduate and postgraduate studies. *Academic Coordinator of the Advertising and Digital Media Major in the Faculty of Design and Communication at ISIL. *Coordinator of the inhouse Agency of the Faculty serving the Marketing Department of ISIL by turning classroom projects into real projects based on ISIL's methodology: Aprende Haciendo (Learning by doing)*Founding Professor of the field "Branding & Planning", part of the Major in Advertising and Digital Media in the Faculty of Design and Communication. I was in charge of the creation of the syllabus and the workplan that after my term the following professors based their classes on.

Peru

Located in Lima, Peru.As Strategic Planner:~ Strategy development for various clients and prospects of the agency throughout all its units: Traditional, Experience, Digital, Design & Identity and Retail.Main Clients: BCP, Pacífico Seguros, Altomayo, Los Portales, Open Plaza, LG, Todinno, UPC, P&G, Falabella, Ajegroup (Volt), Ajeper (KR, Oro), Motocorp, amongst others.As Brand Director:~ Leading and managing Directv’s Brand Team.~ Account management of Alimentos Costeño (Leading Rice Company in Peru), UPC (Top Private University in Peru, part of Laureate International Universities), El Comercio (Leading Publishing Group in Peru), Química Suiza, Samsung Electronics, CPPQ (Largest Painting Company in Peru), amongst other clients.~ Involved in management of new business projects.

Peru

Located in Lima, Peru.~ Supervising Telefonica del Peru’s Brand Team~ Account management of Peru LNG (Gas liquefaction company).

Argentina

Located in Buenos Aires, Argentina.~ Communication strategies and promotional content development for all Reader’s Digest edition in Argentina, Bolivia, Chile, Paraguay and Uruguay.~ Managing Reader's digest Argentina Community~ Supervising 5 design studios and creative agencies.

Peru

Located in Lima, Peru.~ Account management of Directv Digital, amongst others~ Development & Launch of UNILEVER (Axe) 360 degree campaign on various media including Online, TV, Print and Posters.

Peru

Located in Lima, Peru.~ Regional account management of ESIKA brand in 14 countries.~ Supervision of regional brand executive teams in Bolivia, Chile, Ecuador, Colombia, Venezuela and Central America & Mexico.~ Developed publicity and communication in the launch of new pharmaceutical brand products of BAYER / ROCHE with account executives in Argentina, South Africa & Peru.

Peru

Located in Lima, Peru.~ Analyzing marketing strategies and trends~ Survey study of brand identity

United States

Located in Florida, USA.~ Involved in publicity, hosting and acting as cast member in Walt Disney Theme Parks.

Peru

Located in Lima, Peru.• Account management for Nestlé, Elite & Peugeot.

Master'S Degree, Dirección Estratégica Del Factor Humano

Located in Lima, Peru

Licentiate Degree, Advertising

Located in Santiago, Chile

Professional Certificate, Creative Copywriting, Strategic Planning

Located in Buenos Aires, Argentina. Web: http://www.escueladecreativos.com.ar/

Postgraduate Diploma, Applied Communications

Located in Lima, Peru Escuela de Postgrado UPC - Perú Especialización en Marketing – 2005/2006 EEG - Inteligencia Emocional – 2006

Wdw College Program, Entertainment

Located in Orlando, FL, USA Courses studied: Disney Heritage: Disney TV Journey - Disney University. Disney Traditions - Disney.

Technical Degree, Marketing

Located in Lima, Peru Graduated in Marketing. International Studies Program: 1 semester at Disney University doing WDW College Program.