Alex Lazarev

Alex Lazarev Email and Phone Number

Head of Marketing @UrbanBeta, @BetaPort.Systems | Data-Driven Marketing Coordinator | Digital Analyst @ Urban Beta
berlin, berlin, germany
Alex Lazarev's Location
Berlin, Berlin, Germany, Germany
About Alex Lazarev

Hello, I'm Alex Lazarev. 🚀Diving into the dynamic world of Digital Marketing and Analysis, my guiding principle has always been: Strategy first, backed by deep analysis. Through my journey, I've managed extensive global acquisition campaigns, optimised for efficiencies in multi-region settings, and navigated the ever-evolving landscapes of major advertising platforms.But, it's not all about the tech and tactics. At my core, I'm a leader and a mentor. I've had the opportunity to rally behind teams, steering them towards milestones while ensuring every member thrives.To my prospective connections: Let’s synergize our expertise and create digital marvels! And to my cherished blog followers: Stay tuned for more candid insights, trends, and tales from the vast expanse of digital marketing.📍Based in the vibrant city of Berlin, but I believe that in the digital realm, there are no boundaries.🔍 Always keen on exploring new opportunities, collaborations, or simply discussing the latest in marketing over a coffee (or perhaps a virtual chat).Looking forward to connecting, sharing, and shaping the future of digital marketing together!

Alex Lazarev's Current Company Details
Urban Beta

Urban Beta

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Head of Marketing @UrbanBeta, @BetaPort.Systems | Data-Driven Marketing Coordinator | Digital Analyst
berlin, berlin, germany
Website:
urban-beta.de
Employees:
2
Alex Lazarev Work Experience Details
  • Urban Beta
    Head Of Marketing
    Urban Beta Oct 2023 - Present
    Berlin, Germany
  • Admirals
    Head Of Acquisition Department
    Admirals Mar 2023 - Jun 2023
    Berlin, Germany
    · Responsible for paid traffic in over 30 countries in 5 regions;· Allocated the annual PPC budget (> € 6M ) according to the company's goals;· Management and optimisation of accounts at Google ads, Microsoft Bing, Meta, LinkedIn;· Finding more profitable markets and approaches (increased ROI by 9% in 4 months);· Developed and implemented A/B testing strategies;· Led and managed acquisition team of 5 PPC specialists;· Collected and analysed data of paid traffic performance and customers behaviour;· Made data-driven decisions on the base of performance and test results;· Led creation of new creatives (texts, banners, videos) and landing pages;· Constant collaboration with the product team, sales team, and other departments;
  • Admirals
    System Analyst At Web Team
    Admirals May 2022 - Mar 2023
    Berlin, Germany
    · Daily performance monitoring of incoming traffic on the website;· Regular reports on traffic data and customers behaviour;· Developed technical requirement for analytical system of new companies web site;· Daily monitoring of website performance and opportunities for optimisation;· Improved analytical system using Google Tag Manager, Google Search Console, GoogleAnalytics 4, Heap;· Developed technical requirements for web events structure to increase data accuracy;· Preparing technical requirements for report developments in Google Analytics 4 and Tableau;· Finding opportunities for improvement of the analytical system;
  • Self Employed
    Digital Marketer
    Self Employed Apr 2021 - Aug 2022
    Worldwide
    · Development and implementation of marketing and advertising strategy;· Planning and sticking to the budget;· Setting up advertising accounts in Google.Ads, Yandex.Direct, Meta;· Development of SEO strategy, planning semantic core, and implementing technical edits· Preparation of text content for marketing purposes;· Creation of visual content for websites and ads;· Creation of landing pages using web platforms;· Creation of photos for marketing purposes;· Marketing analysis of competitors, customers, and position on the market;· Analysis of company performance;· Making strategic decisions based on analytics conclusions;
  • Llc
    Chief Marketing Officer
    Llc "Tekhservis" Feb 2018 - Apr 2021
    · Developed and implemented company's marketing strategy;· Developed annual marketing budgets;· Set up and managed multiple traffic sources - organic, paid, affiliate, partner;· Coordination of SEO contractors to meet companies targets;· Creation of content for advertising: texts, images, video;· Coordination of development of new website;· Established paid traffic using Google.Ads, Yandex.Direct, Instagram, Facebook;· Manages SMM using Facebook, Instagram· Constantly analised traffic performance using Google Analytics (Universal);· Graphic design of corporate product printouts, branded documents and products;· Implemented new CRM system;
  • Llc
    Customer Service Manager In Sales Team
    Llc "Tekhservis" Feb 2017 - Feb 2018
    · Certification of technical products, machinery and equipment;· Search for new clients on the cold base and the Internet, negotiations withcustomers and contractors;· Constant communication with new and regular clients.· Negotiating commercial offers to achieve agreement with clients;· Managing the entire certification process;
  • Prime Time Forums
    Sales Manager
    Prime Time Forums Mar 2016 - Feb 2017
    · Search for new clients via cold base and customer inquiries from the website;· Communication and closing deals with clients;· Participation in the event organization (Russian Sales Week, Russian MarketingForum) in Crocus Expo, one of the biggest exhibition and trade centres in Moscow;· Communication, negotiation and closing of deals with clients during various events;

Alex Lazarev Education Details

  • Institute Of International Economic Relations (Iier)
    Institute Of International Economic Relations (Iier)
    International Economics

Frequently Asked Questions about Alex Lazarev

What company does Alex Lazarev work for?

Alex Lazarev works for Urban Beta

What is Alex Lazarev's role at the current company?

Alex Lazarev's current role is Head of Marketing @UrbanBeta, @BetaPort.Systems | Data-Driven Marketing Coordinator | Digital Analyst.

What schools did Alex Lazarev attend?

Alex Lazarev attended Institute Of International Economic Relations (Iier).

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