Lazar was born in the United Kingdom in 1986 to parents of Yugoslav origin. His business interests include marketing, real estate, distribution and entertainment.At the age of 21 he set up a property development company specialising in residential development in Montenegro.  Finding his feet quickly and making his name, he sought further opportunities and began exporting wines from Europe to the UK. Having quickly realised he had a talent for trade, he then went on to open a small chain of UK high street toy stores.In 2013 Lazar launched LV Productions which specialised in producing video content for the music industry, it was here that he learned he had a passion to put his creative skills to work. Lazar set up a new division for a London based games company to trade in the CEE & CIS territories. Setting up the business from zero in Russia, Greece, Serbia, Montenegro, Croatia and more, Lazar got to work and the company quickly became a trading success in these regions securing multimillion pound distribution and promotional deals.In 2017 Lazar became a board director of Lifeline Humanitarian Organisation under the patronage of HRH Crown Princess Katherine of Serbia.Lazar is also a UK & IRE delegate to the Serbian diaspora assembly and a board member of the Serbian Council of Great Britain. He also serves as a trustee to the Serbian Orthodox Church & Memorial Hall Corby where his father was the rector of the second purpose built Serbian Orthodox Church in the UK.He founded ilovedigital.co.uk, a London based full stack marketing agency delivering web and app design & development, SEO, content creation and marketing campaigns to multinational clients.Lazar also heads up Wolf Entertainment, a production company specialising in film production, distribution and format creation. Lazar directed & produced 'Boycie in Belgrade' starring John Challis, a documentary about the popularity of Only Fools and Horses in Serbia in 2020. The documentary enjoyed an international theatrical release and has proven popular around the world. He set up In Short Supply in 2020 as a solution for distributors and retailers dealing in FMCG & Toys during the pandemic. The company trades in excess, clearance and discontinued stock.In November 2020 he became a founding partner of Stella Media Group Limited.