Larry Lazo Email & Phone Number

Portland, Or, Us

Western Us

Pacific Northwest

• Responsible for selling disruptive technology $1M+ Imaging/Navigation/Robotics packages to spine surgeons, ASCs and hospitals. Working the entire sales process from surgeon to OR management to C-suit. Creative win/win solutions that leverage growing business to offset capital expenditures.

Pacific Northwest

Tualatin, Oregon

• Recruited by CEO to return sales to double digit growth and turn around the culture of a team of 10 direct reports. • Accelerated growth within 6 months by 66% by clarifying the sales team’s focus, developing effective short term action plans and implementing an immediate LEAN personnel strategy that hired/trained 4 new hires.• Developed and executed simplified sales tactics (too many ‘focus’ activities), re-wrote compensation plans to promote those behaviors and implemented a sales team cohesion plan to leverage each other’s strengths (in lieu of no training department).• Bolstered sales force through negotiating severance packages for the bottom third of the sales team, then recruited new talent while establishing a revamped training program.• Implemented innovative team training method that immediately established strong team communications. Achieved zero attrition while increasing production by 33%.• Delivered double-digit gross profit growth in 66% of territories (with 4 new hires) in 2018 through improved training program and focused sales efforts.• Reinvigorated capital sales (zero sold in prior twelve months) by creatively bundling service agreements and start-up disposables. Sold three large capital deals in first three months (vs. 2 in prior 24 months) at a higher GP than prior capital sales.

Robotics - Northwest

• Recruited by Vice President of a VC-Backed start-up to sell new robotic technology. • Inherited an untapped territory with no base business or previous presence. Took from zero to $1.5M in first year.• Launched the top two ranked robotic programs in the country rated by cases performed.• Penetrated and established relationships at new key accounts including government and health system levels creating a robust pipeline of over $4M.• Implemented win/win marketing programs for new robotics programs. Essentially marketing surgeon “Patient Education” events to not just the patient community, but to their competition. Increased patients for my customer’s practice, while also getting the attention of non-customers creating demand and a bigger pipeline.

Portland, Oregon Area

• Recruited to return struggling territory to double digit growth. • Achieved a consistent minimum 15-20% procedure growth per quarter through consistent balance of increasing current users number of procedures performed and bringing in new surgeons for emerging procedures.• Achieved C-Suite buy-in for an entire health system to establish the first “Epicenter” program (a marketed Key Opinion Leader) in region resulting in the local region shooting to the top ranked producing region in the nation (out of 100+ regions). We innovated a successful existing program to an entirely new vertical that also aligned with CEO’s strategy/mandate to attract the best local surgical talent. This created a competitive agitation in the state by bringing regional competitive surgeons to learn. • Sold the first two new-generation daVinci Xi robots in the nation.• Launched the most successful robotics program in the nation in 2014 through aligning program with C-Suite mandates achieving the shortest ROI time frame recorded that year.

Western United States

Portland, Oregon Area

Portland, Oregon Area

Honolulu, Hawaii

Orange County, Las Vegas, Reno, Phoenix, Honolulu

Orange County, California Area

Bachelor Of Science (B.S.), Political Science And Government

Activities and Societies: Student Leadership Council, Leadership Scholarship recipient, Resident Assistant, Sigma Phi Epsilon, ASU Cheer.

Education record

Activities and Societies: Captain Varsity Wrestling