Cordão is a strategy consultancy. We exist to bring clarity and unlock the transformative potential of every brand. We achieve this through research, insights, strategies and brand identity.All our projects leverage the Cordão Method, a methodology developed by us and tested and approved by leading brands in Brazil. Over 50 clients, including O Boticário, Pmweb, Share, Sicredi, and Tramontina, have already benefited from our expertise. Get to know more at www.cordao.cc

Responsible for analyzing the Brazilian market for invisible aligners, creating a new brand personality, and developing a bilingual verbal identity that functions seamlessly in both English and Portuguese.

Branding, Strategy and Planning teacher at Share. At this point, I had more than 10 classes in different cities such as: Porto Alegre, Florianópolis, Goiania e Belo Horizonte.

I teach Branding and Planning disciplines at several MBA programs at UniRitter and Fadergs.

As head of planning at Morya, I’ve conducted brand’s strategic plans for many clients and industries, such as: Sicredi (credit union), Piccadilly (woman's shoes), Moinhos Shopping, Maiojama (real estate), PUCRS (university), Grupo RBS (media) and Mahogany (cosmetics), Walmart (retail), Salfer (retail), Dakota Calçados (woman's shoes), Farmácias Mais Econômica (drugstore) and Governo do Estado do RS (government). Working for Morya I’ve developed leadership and collaborative skills, leading the… Show more As head of planning at Morya, I’ve conducted brand’s strategic plans for many clients and industries, such as: Sicredi (credit union), Piccadilly (woman's shoes), Moinhos Shopping, Maiojama (real estate), PUCRS (university), Grupo RBS (media) and Mahogany (cosmetics), Walmart (retail), Salfer (retail), Dakota Calçados (woman's shoes), Farmácias Mais Econômica (drugstore) and Governo do Estado do RS (government). Working for Morya I’ve developed leadership and collaborative skills, leading the strategic process thought the agency departments and with the clients. Show less

Grupo de Planejamento do RS is a Account Planning Group, that aims to qualificate the regional advertising market for strategic thinking and brand management. From 2014 to 2017 I've led the process of repositioning and planning the Group’s activities such as international conferences, courses and workshops. This work has result in a 500% raise in Group’s revenue and attracted more than 20 new volunteers. For more information: www.gprs.com.br

Working for Competence I’ve mastered the main planning activities, such as research, problem solving, strategic thinking, campaign planning, digital, planning, etc. I've worked for many clients from different industries, such as Panvel (drugstores), Paquetá and Gaston (shoe's retail), Sicredi (union credit), Arroz Prato Fino (rice), Grupo A (publishing), TransRio Sul (car's retail), Tumelero (construction's retail), Melnick (real estate), Hospital Mãe de Deus (hospital), Jornal Diário Gaúcho… Show more Working for Competence I’ve mastered the main planning activities, such as research, problem solving, strategic thinking, campaign planning, digital, planning, etc. I've worked for many clients from different industries, such as Panvel (drugstores), Paquetá and Gaston (shoe's retail), Sicredi (union credit), Arroz Prato Fino (rice), Grupo A (publishing), TransRio Sul (car's retail), Tumelero (construction's retail), Melnick (real estate), Hospital Mãe de Deus (hospital), Jornal Diário Gaúcho (newspaper) among others. Show less