Laís Varella
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Laís Varella Email & Phone Number

Strategy | Communications | Innovation at Ketchum Brasil
Location: São Paulo, Brazil 9 work roles 6 schools
1 work email found @ketchum.com.br LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email l****@ketchum.com.br
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Current company
Ketchum Brasil
Role
Strategy | Communications | Innovation
Location
São Paulo, Brazil
Company size
44 employees

Who is Laís Varella? Overview

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Quick answer

Laís Varella is listed as Strategy | Communications | Innovation at Ketchum Brasil, a with 44 employees, based in São Paulo, Brazil. AeroLeads shows a work email signal at ketchum.com.br and a matched LinkedIn profile for Laís Varella.

Laís Varella previously worked as Comms. Strategy Director at Ketchum Brasil and Marketing Lead - EDP Smart at Edp Brasil. Laís Varella holds Planning E Co-Lab Strategy from Miami Ad School Brasil.

Company email context

Email format at Ketchum Brasil

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lvarella@ketchum.com.br
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AeroLeads found 1 current-domain work email signal for Laís Varella. Compare company email patterns before reaching out.

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Profile bio

About Laís Varella

I am a communications geek, foodie, former drummer, and pet lover who leads Ketchum Brazil’s Strategy specialty. With over 15 years of experience, I am passionate about creating innovative and culture-first strategies fueled by data and human insights. I love connecting the dots of culture to build relevance, decoding trends and writing narratives exploring the depths of human emotion and motivation, and social movements that impact the audience’s journey.I have a strong background in PR, strategy content creation, social media and influencer programs, and a keen understanding of working on global teams on the development of communications strategies that cut across different cultures and markets. Raised in São Paulo, Brazil, but currently living in Montreal, Canada, I graduated in Social Communications with several specializations in Strategy and Innovation.

Listed skills include Public Relations, Corporate Communications, Social Media, Media Relations, and 21 others.

Current workplace

Laís Varella's current company

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Ketchum Brasil
Ketchum Brasil
Strategy | Communications | Innovation
sao paulo, sao paulo, brazil
Website
ketchum.com.br
Employees
44
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9 roles

Laís Varella work experience

A career timeline built from the work history available for this profile.

Comms. Strategy Director

Current
Ketchum Brasil

São Paulo, Brasil

Strategy builder: Lead strategic communications projects and initiatives with a senior cross-functional team (creative- social- media- PR) to bring ideas to life and extend campaigns across relevant channels.Strategy consultancy: Advise senior executives on communications strategies that blend business narratives and creative storytelling to achieve audience engagement and SMART goals.Creative facilitator: Develop strategist skills in senior cross-functional teams and lead creative workshop sessions to push boundaries to enhance innovative strategic thinking.Business-driven: Drive growth initiatives and profit opportunities to brands' marketing teams; manage P&L budget and ensure efficiency and growth for the agency.

Jan 2022 - Present

Marketing Lead - Edp Smart

Edp Brasil

Content Marketing expert: Craft and execute content marketing strategies, establishing short-term and long-term objectives. Trends navigator: Vigilantly track industry trends to pinpoint fresh avenues for business expansion and advancement. Business champion: Portfolio management to ensure the optimal allocation of resources for campaigns and special projects.Team-oriented: Collaborate with cross-functional marketing teams to ensure a cohesive campaign from start to finish.

Oct 2021 - Dec 2021

Culture Of Innovation Lead - Edp Brasil

Edp Brasil

Innovation hero: Conduct programs and initiatives to support the entrepreneurial ecosystem that seeks to identify and invest in innovative projects with development potential.Innovation influencer: Develop and deliver content strategies and storylines to consistently impact external audiences and over 1,500 employees across the company.Innovation maker: Revamp the employee internal innovation program - from strategy, playbooks, and frameworks to KPIs and measurement - to democratize a new mindset across the company.

Sep 2020 - Oct 2021

Public Relations Account Executive

Ketchum

São Paulo E Região, Brasil

Oct 2010 - Nov 2014

Public Relations Account Executive

Assessora Comunicação

São Bernardo Do Campo, São Paulo

Jul 2008 - Sep 2010

Writer

Revista Casual

São Bernardo Do Campo, São Paulo

Oct 2006 - Jul 2008
Team & coworkers

Colleagues at Ketchum Brasil

Other employees you can reach at ketchum.com.br. View company contacts for 44 employees →

NF Natália Fujita E Silva Natália Fujita E Silva Colleague at Ketchum BrasilSão Paulo, Brazil View → LM Layla Meireles Layla Meireles Colleague at Ketchum BrasilSão Paulo, Brazil View → SJ Silvio J Michelin Jr. Silvio J Michelin Jr. Colleague at Ketchum BrasilSão Paulo, Brazil View → RD Rafael Digiorgio Rafael Digiorgio Colleague at Ketchum BrasilSão Paulo, Brazil View → FM Fernanda Marques Forte Tintori Fernanda Marques Forte Tintori Colleague at Ketchum BrasilSão Paulo, Brazil View → DB Daiane Bomfim Daiane Bomfim Colleague at Ketchum BrasilSão Paulo, Brazil View → LG Larissa Gomes Larissa Gomes Colleague at Ketchum BrasilSão Paulo, Brazil View → AS Andreza Santos Andreza Santos Colleague at Ketchum BrasilSão Paulo, Brazil View → VS Valéria Santoro Valéria Santoro Colleague at Ketchum BrasilSão Paulo, Brazil View → BT Bruno Takaoka Pugliese Bruno Takaoka Pugliese Colleague at Ketchum BrasilSão Paulo, Brazil View →
6 education records

Laís Varella education

FAQ

Frequently asked questions about Laís Varella

Quick answers generated from the profile data available on this page.

What company does Laís Varella work for?

Laís Varella works for Ketchum Brasil.

What is Laís Varella's role at Ketchum Brasil?

Laís Varella is listed as Strategy | Communications | Innovation at Ketchum Brasil.

What is Laís Varella's email address?

AeroLeads has found 1 work email signal at @ketchum.com.br for Laís Varella at Ketchum Brasil.

Where is Laís Varella based?

Laís Varella is based in São Paulo, Brazil while working with Ketchum Brasil.

What companies has Laís Varella worked for?

Laís Varella has worked for Ketchum Brasil, Edp Brasil, Cip - Câmara Interbancária De Pagamentos, Ideal H+K Strategies, and Ketchum.

Who are Laís Varella's colleagues at Ketchum Brasil?

Laís Varella's colleagues at Ketchum Brasil include Natália Fujita E Silva, Layla Meireles, Silvio J Michelin Jr., Rafael Digiorgio, and Fernanda Marques Forte Tintori.

How can I contact Laís Varella?

You can use AeroLeads to view verified contact signals for Laís Varella at Ketchum Brasil, including work email, phone, and LinkedIn data when available.

What schools did Laís Varella attend?

Laís Varella holds Planning E Co-Lab Strategy from Miami Ad School Brasil.

What skills is Laís Varella known for?

Laís Varella is listed with skills including Public Relations, Corporate Communications, Social Media, Media Relations, Marketing Digital, Strategic Communications, Digital Marketing, and Brand Management.

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