Luca Broetto Email and Phone Number

Area of responsibility: Poland, reporting to Export Area Manager CEE & North Africa. I provide a direct and constant strategic support to our exclusive distributor, helping them to deliver the net sales targets set together. My areas of intervention: • Market analysis – coverage, penetration, productivity by door etc –• Definition of brand priorities and consequent go to market strategies balancing Safilo commercial priorities & market needs/peculiarities • Distribution enlargement strategies definition, implementation and constant monitoring• Sell-out strategies definition, implementation and tracking• Key accounts management support• Trade terms preparation to enable the growth of key customers • Sales reps incentive schemes/salary schemes setting and tracking• Customer segmentation and consequent preparation of specific actions to increase net sales and marginality by cluster• Redefinition of internal workflows to enable an higher efficiency/efficacy, time to market and customer service• Planning and execution of 360 marketing actions with clear ROI analysisResults achieved: significant growth of Safilo business in Poland considering YTD sell-out results and forecasted full year numbers after two years of stagnant outcomes.

Areas of responsibility: CE Countries (SL, CZ, SK, HU) & CEE Distributors reporting functionally to Senior Trade Marketing Manager EMEA and operationally to CE Countries Manager & CEE Export Area Manager.My tasks & responsibilities: • Definition and implementation of cross-media Marketing plans considering global/local portfolio strategy and commercial targets by brand/distributor/key account/country • TM Best practices sharing across countries to ensure a valuable cross fertilization between brands/countries in order to hit the commercial goals keeping in mind biz targets per brand/customer/area• Review sell-in/sell-out data to evaluate programs effectiveness and objectives achievements in close cooperation with the sales team• Order and allocation of point of purchase materials taking into account budget x brand/area and commercial goals• Constant monitoring of in store-execution to assure a proper visibility of our brand• Preparation and deployment of actions to increase brand visibility and productivity by door• Organization of trade fairs/buying days/events liaising with both internal and external partners in order to ensure the proper execution and to enhance visibility and perception of our brands• Keep under constant control marketing spending in order to not exceed the annual budget per brand/area• Selection & Coordination of marketing agencies in order to ensure an accurate implementation of the Marketing plans considering brand identity, budget and biz objectives per action• Organization and execution of local training session to sales force, store managers, sales clerks to ensure Results achieved: • Creation of the Trade Marketing Modular approach, a tool helping distributors and Safilo employees to plan investments and activities according to brand priorities, available budget and market peculiarities. • Constant support to the net sales growth of both areas of responsibilities, two of the most profitable regions in Safilo