Leo Baber Email & Phone Number

Collaborate with cross-functional teams, including Sales, Product Management, and Finance, to align marketing operations with overall business goals and ensure consistent messaging and branding across channels.Identify and implement process improvements to enhance efficiency and effectiveness within the marketing operations function to reduce turnaround time for campaign execution.Initiate and manage successful cross-industry partnerships, boosting brand visibility and creating new lead generation channels.

Brand strategist for IWG's portfolio of operating brands, including more than 3500 flexible workspaces centers worldwide. Establish new partnerships that generated $3 million in revenue, and over 1,000 new customers.Head the scalable partnership program for the Americas brand launches, acquire new vertical partners, and establish brand awareness in new markets. Craft strategy and content across all social media platforms for both the United States and Canada. Lead strategy for all events to drive sales and new customer acquisitions. Manage and track seven-figure budget in multiple currencies.

Dallas/Fort Worth Area

Served as the global marketing operations lead for the launch of all new centers under the IWG brand including Spaces, Regus, HQ, Signature and No.18.Oversaw the organization and coordination of the North America Marketing Operations local events. Created and launched targeted B2B lead generation/marketing campaigns in the US and Canada.

Plano, Texas

Provide innovative B2B integrated marketing communication solutions for a Global Fortune 500 company to enhance brand awareness, corporate image, and market share. Coordinate and implement processes for lead generation through traditional and digital marketing strategies, including industry magazine advertising, trade shows, direct mail, social media communities, partner-sponsored events, webinars, and speaking engagements. Produce written and verbal communications with internal/external suppliers, negotiate venue agreements, conduct site inspections, ensure contract compliance, secure brand provisioning, and post event evaluations.Collaborate with Product Line Managers on product and brand messaging, market research, sales collateral sheets, and strategy presentations. Work with advertising agencies and other partners on digital content, video production and social media postings.Produce quarterly newsletter and monthly briefings to promote internal communication and information sharing, and highlight achievements of business groups to employees and stakeholders. Lead event logistics and term negotiations for marketing tours, user group conferences, promotional activities, and community relations events.Communicate and interact with key stakeholders and customers including all levels of corporate management to maximize project execution and effectiveness.

Dallas/Fort Worth Area

Served as an integral Regional Marketing Team member in GEICO’s Management Development Program that strategically promotes GEICO’s brand and services through innovative marketing approaches, projects, and teams. Assisted with talent acquisition at trade shows, college recruitment events, and professional conferences. Reviewed insurance contracts, establish relationships with attorneys and medical providers, and successfully negotiate policy terms and financial responsibility. Worked with senior level management to pinpoint marketing opportunities and develop strategic plans to address and correct any deficiencies. Engaged in executive mentoring sessions, attend leadership meetings, and produce reports and proposals for special projects that impact our program.

Greater Milwaukee Area

Led the development of our new corporate identity and deployed full-scale marketing campaigns including online, email, social media, and print. Oversaw 10-member cross-functional integrated marketing communications team.Crafted and curated digital content; worked with key stakeholders on social community management of organizations social channels, including providing strategic support with content development, scheduling, moderating, and comment management.Managed website redesign to disseminate richer content and leverage greater efficiencies, as well as applied SEO practices to increase website traffic; implemented monitoring systems and produced reports. Produced, disseminated and reviewed Request for Proposals (RFP’s) and Scope of Works (SOW’s) for innovative marketing initiatives.Utilized Salesforce Marketing Cloud to create reports and dashboards to track campaigns, measure effectiveness, and report customer engagement based on Key Performance Indicators (KPI’s).Produced internal newsletters, and all marketing collateral for four business units that marketed new programs and services, which generated a 30% increase in brand awareness.

Master Of Business Administration - Mba, Business Administration And Management, General

The intensive MBA program is designed to reshape your perception of business and leadership. Here, every course is a crucible, intricately.

Bachelor Of Science In Business, Marketing And Entrepreneurship (Dual Major), Technical Communications (Minor)

Activities and Societies: Milwaukee School of Engineering Business Leaders Association (MBLA) Bachelor of Science in Business.

Certificate, Social Media Specialist

Strategic planning, alignment creation of content roadmaps, and measurement frameworks that successfully integrate social media.