Started marketing communications agency with specialty in public relations and sharp focus on brands in wine, spirits and food industries. Integrate food and beverage brands into lives of targeted consumers by establishing, strengthening and preserving media partnerships, including deep connections with industry trendsetters such as Bon Appétit, Food & Wine, Cigar Afficiando and Saveur magazines. Delivered exceptional results for well-known brands, including Bacardi Rum, Martini & Rossi Asti Spumante, Martini & Ross Vermouth and Hatuey Beer.*Chambord Vodka: Brought together iconic fashion designer, Betsey Johnson and Chambord Vodka for unique Kentucky Derby event. Garnered national media coverage from The Today Show, Wall Street Journal and industry trade publications.*Driscoll’s Berries: Aligned star brand power of Loews Hotels with client, Driscoll’s Berries, to attract guests who value healthy foods and understated luxury. Launched PR campaign that included employing Driscoll’s “Berry Butler” onsite to educate hotel guests about berries with tastings and interactive events. Secured +29 million media impressions, including coverage on Fox News and local news; placements in USA Today as well as Luxist.com, San Diego Magazine and CW 11 New York. *PAMA Pomegranate Liqueur: Planned aggressive publicity campaign, securing approval to feature PAMA Pomegranate Liqueur in 2 new cocktails at Presidential Inaugural Ball at the Mandarin Oriental Hotel in Washington D.C. Obtained +45 million impressions about the tributary cocktails as well as online coverage at major sites including Oprah.com, CNBC.com and USAToday.com*Conjure Cognac: Positioned brand as serious contender in cognac market by working closely with the spirit trade media as well as creating press materials and tasting notes. Highlights included placement in each of the beverage trade publications, cover story in Beverage Media, and feature story in People magazine about celebrity spirits.

Provided solid leadership for PR arm of advertising agency, handling both B2C and B2B clients. In charge of new business development, employee oversight, client relations and media relations. Launched new brands and invigorated interest/excitement in existing products.*Cemented long-term loyal relationships with high profile clients, including Bacardi USA, Martini & Rossi Vermouth, Martini & Rossi Asti Spumante, Driscoll’s Berries, Crystal Head Vodka, Wiley Publishing, Houghton Mifflin, Eating Well Magazine, Chocolatier Magazine, Smithfield Ham, Earth’s Best Baby Food, National Lamb Board and Golden Blossom Honey.*Built successful PR division that generated sufficient revenues to keep under-performing advertising side and company afloat.