Larissa Baker Email and Phone Number

* Develop and execute blog content on a variety of lifestyle topics to generate engagement among target audience* Create and execute content management strategy to successfully align with vision, mission and values* Manage social media posts, engagement, updates and advertising* Oversee relationships with graphic designer and website creator to develop marketing and promotional assets

* Develop go-to-market strategies for small businesses including product descriptions and pricing structures.* Design, layout and write copy for brochures, pricing documents, contracts, website and other promotional items * Manage external communications through press releases and media relations. * Create and manage marketing and social media calendars.

* Proofread and edit content marketing initiatives, including emails, blog posts, white papers, webpage copy and other content documents.* Write copy for emails, blogs, web pages, and social media posts across multiple industries and platforms.* Manage agency clients and their content marketing needs.

* Build awareness of Dance Trance Newport through social media, email newsletters and promotional flyers* Create marketing materials and manage graphic designers and print vendors * Manage all aspects of business including license fees, certification workshops, expenses* Increase community involvement in fitness by offering unique, fun and exciting ways to get involved

* Develop strategic calendar of high tech marketing topics to engage current and prospective new members * Write promotional content for email newsletters and website and work with partner to ensure correct information was sent and posted according to the deadlines* Secured speakers for monthly events and remained their point of contact throughout the process* Maintained effective relationships with contacts at venues to ensure the space and technical requirements were suitable for each event

* Manage effective relationships with speakers before event and ensured presentations met guidelines and were submitted by the deadline* Communicated all details of event, including presentation guidelines, transportation and lodging information and agenda specific

* Developed and implemented strategic marketing plans to deliver customer and partner leads while increasing brand awareness* Managed advertising and PR agencies, freelance writers, print and fulfillment vendors* Oversaw annual budget and communications calendar for all marketing activities* Managed design, production and media placement of offline and online marketing materials including print, radio and collateral* Created lead-generation activities, processes and reporting* Managed industry trade shows including design and production of booth and promotional items* Built and supported channel and partner marketing programs

* Managed outside advertising and media agencies to produce TV, radio, OOH, print, direct mail and online communications* Developed marketing campaigns to increase awareness, consideration and sales across the consumer direct and professional segments while managing appropriate budgets* Launched direct mail campaigns resulting in more than 2,000 converted leads and over $3 million in sales* Spearheaded marketing communications effort supporting launch of new VAR channel program to increase revenue through 200 new partners* Built and maintained strong relationships with Affinity / Employee Purchase Plan partners by leading co-branded marketing campaign efforts