Develop a holistic marketing strategy for the YELL Payment app launch, establishing brand identity and market positioning.Conduct product and customer journey mapping, optimizing user experience and service uptake.Manage and direct a diverse marketing portfolio, including paid ads, commercials, organic content, and email automation, for high impact full-funnel campaigns.Direct creative efforts to unify brand voice and aesthetics, to boost brand coherence and customer attraction.Establish marketing budgets across multiple channels, setting core KPIs and calculating projections.Lead overseas teams in synchronized marketing and business objectives, enhancing overall brand awareness and adoption.

At Bang! Blitz Marketing, we defy norms and ignite extraordinary marketing. With creativity as our compass, we craft unique strategies that captivate your audience and deliver exceptional results.We're not your average agency. Our out-of-the-box thinking sparks innovation, pushing boundaries to set your brand apart. From diving deep into your brand's essence to creating immersive experiences, we forge lasting connections that leave a profound impact.Choose Bang! Blitz Marketing for an extraordinary journey. Let's unleash your brand's potential and make an indelible mark together.

Manage planning and execution of brand marketing campaigns, including email, web messaging, social media, and SMS, to increase customer engagement and re-engage inactive customers.Craft engaging messaging and creative assets, advance brand strategy, and develop customized strategies for defined audience segments.Identify trends and opportunities in different market segments, generate data-driven hypotheses, and implement A/B testing processes for continuous campaign optimization.Communicate performance, insights, and new opportunities to cross-functional partners and leadership, fostering collaboration and strategic decision-making.Create precise and compelling, performance-driving copy for diverse marketing initiatives.

Strategize comprehensive marketing plans encompassing the entire user journey, from acquisition to brand advocacy.Leverage advanced analytics to optimize digital marketing channels for maximum performance within the SKILLR portfolio, including creative testing, targeting, and bid strategy refinement.Introduce innovative initiatives based on data-driven insights to attract prospects and convert leads effectively.Stay at the forefront of market trends and consumer behavior, conducting thorough research to identify and capture existing demand intelligently.

Develop the end-to-end marketing strategy by driving growth, demand and optimization across digital advertising, landing pages, social, email marketing, adoption programs and reactivationDesign and implement A/B tests (ad copy, bid/campaign structure, landing page, etc.), conduct analysis to optimize campaigns and share learnings cross-functionally.Create Ad copy, audio, and video content to run successful paid social media, search, and email campaigns.Build performance measures: refine program KPIs, manage campaign performance and reporting using data and insights to improve customer onboarding initiatives. Collaborate cross functionally with customer success, sales, product, engineering and others to effectively set up processes to scale member marketing over time.

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Direct Influencer Marketing program, managing strategic partnerships, budgeting, scheduling, content creation, and over 700 campaigns.Spearhead marketing initiatives on platforms like TikTok, achieving a 350% increase in conversion rate and meeting ROI goals.Create Affiliate Marketing Program, driving revenue growth and customer acquisition, resulting in a 300% increase in livestreaming revenue and reaching $1M milestone.Develop Brand Ambassador team of 200+ members, increasing user retention by 300%.Innovate Customer Retention strategies through Email Marketing, Mobile Push Notifications, Sales Promotions, and Customer Loyalty programs, increasing Customer LTV by 75%.Collaborate with Product & Engineering Teams to develop, test, deploy, and optimize new product features, driving a 450% increase in customer engagement.Design promotions, emails, splash pages, app icons, and landing pages.Work with Founders to develop pricing strategies for subscriptions and in-app purchases, ensuring revenue and profitability goals are met.Analyze metrics, demographics, and mobile app traffic using Google Sheets to optimize product features and acquisition strategies.Analyze Marketing data, acquisition channels, spend, and campaign results to drive improvements in ROI and Conversion Rate.

Foster strategic alliances with renowned TV, Radio, Magazine, and Newspaper partners, including Time Inc., Disney, Hearst, and the NY Times, driving brand growth and exposure.Achieve record-breaking annual Revenue of over $85M through valued Contributed Services and Media Time and Space, establishing strong partnerships with key media entities.Pioneer foray into radio advertising, securing $800k worth of pro-bono PSA placements, expanding brand reach and impact.Collaborate closely with the Creative team to meticulously plan, review, and enhance new PSA Ads and Marketing assets, ensuring their effectiveness and resonance.Elevate the online presence of Drugfree.org, Above the Influence, and the Meth Project through a comprehensive social media strategy, newsletters, and targeted landing page optimizations.

Coordinate and produce creative online content and graphicsWrite snappy and engaging marketing copy across social media platformsPlan and create copy for National Above the Influence Week 2014Design and create new Above the Influence logos for National ATI Week 2014Support Community Management, moderate social media comments Plan and execute engagement with teen demographic to foster positive thinking and choicesPlan, implement, and maintain social media strategies that align with brand strategyResearch and propose new strategies to increase brand reach and affinityEnsure consistency of tone, language, and branding across websites and social mediaKeep team abreast of development and market trends and make recommendation for improvementWork with Director of Digital Content Strategy to edit and publish content for website and blogWork with Director of Public Affairs to research and write internal and external communicationsWrote brand-relevant blog posts for Abovetheinfluence.com