Liana Anheier Email & Phone Number

Atlanta, Georgia, United States

Atlanta Metropolitan Area

Greater Atlanta Area

Candid Partners is a cloud consulting firm which combines enterprise-class scale and process with born-in-the-cloud domain expertise. Candid’s expert consultants have helped some of the largest enterprises in the world reap the benefits of the public cloud. At Candid, my role as Marketing Director comes down to showcasing our fantastic business and technical consulting capabilities through our marketing strategy. Candid's client successes and technical innovation provide robust material for rich Content Marketing programs. Our rapid growth creates stretch goals for demand generation to leverage the rich marketing content. To support our growth objectives, demand generation is tightly aligned to sales activities, especially in tactics such as Account Based Marketing. At Candid, we also have a strong partnership with AWS which allows me to appreciate Partner Marketing as the channel partner. But the best part of my role is my ability to help refine our corporate story as it unfolds. As a rapidly growing company with amazing talent, we are constantly building on our capabilities and successes leading to exciting new facets to our overall messaging. Together, these core functions come together into the integrated marketing strategy for Candid to support robust growth objectives. To learn about Candid's culture and opportunity to join our growing team, please visit our website at http://www.candidpartners.com.

Greater Atlanta Area

Drive marketing relationships with strategic partners to Imperva to drive joint demand generation campaigns, support partner enablement, and promote joint solution development. Collaborate in development of partner program enhancements.

Drive cohesive campaigns and marketing programs to support Riverbed's Network and Application Performance Management suite of solutions. Collaborate closely with virtual team of product marketing, corporate marketing, digital marketing, field marketing, marketing operations, and sales in order to drive demand generation for the business unit. Design and execute integrated campaigns. Coordinate "always on" digital marketing via multiple tactics such as content syndication, re-targeting, IP targeting, SEO/SEM, social media and lead nurture. Creating product family content library for content curation purposes to support digital marketing tactics. Track and report results against revenue and marketing sourced lead goals.

Atlanta, Ga

Lead the development, launch and coordination of joint go-to-market and strategic programs with top Systems Integrator and Service Provider Partners to drive the adoption of Riverbed-based service offerings in the market. Drove the joint creation of Partner service offerings to take to market as well as developed sales enablement plans within the Partner organization. Identified, proposed and executed targeted joint sales initiatives to drive revenue. Organized long term strategy planning with Partners to evaluate new Riverbed technologies and market opportunities for repeatable solution development. Managed and prioritized Riverbed sponsorship of multiple global Partner events including Sales Conferences, professional sporting events, and end-client conferences.

Developed new Sales Enablement role to deliver programs focused on maximizing Sales effectiveness and retaining top talent within the Sales and Technical Communities. Key skills included:- Sales Training development, delivery, and analytics- Self-paced learning technologies- CRM and Sales Intelligence technologies- Project management- Executive and interpersonal communication

Drove strategic new business initiatives with Nortel’s largest global System Integrator Partner and one of Nortel's largest Authorized Distributors to generate revenue incremental to organic growth. Managed global cross-functional teams incorporating Nortel, Partner, and vendors for implementation of end-to-end marketing programs including value proposition development, sales training and tools, communications, marketing collaterals, lead generation, webinar and event management, interactive ROI calculator, and thought leadership materials. Developed joint sales initatives across both partners with total estimated revenue of $200M+/3 years.

Designed and implemented co-marketing programs for major North American accounts to support offers based on Nortel solutions. Responsible as the team product expert for the Multimedia Communication Server 5200 platform.

Managed team of 11 Account Executives in sales of telecommunications to a 2,200+ customer account base. Consistently exceeded annual revenue objectives of $6+ million.

Bachelor Of Science, Marketing And Business Admin.

Mba, Marketing, Finance, And Mis

Master Of Business Administration - Mba