Lisa Berry Email and Phone Number

Consulting engagement with the Consumer Financial Protection Bureau (CFPB). Led project to define metadata schema for new data catalog and identify subject-level taxonomy. Normalized database metadata for migration to new catalog. Trained teams on compliance activities for data governance.

Created and led the governance program for operational readiness and risk reduction across global marketing teams. Developed the operational maturity standards and tools to assess baseline maturity for teams, conducted operational readiness assessments and provided consultations to improve baseline maturity scores by 25%.Founded the first internal community of global business marketing operations peers to drive stronger partnerships, best practices and education, and mentoring opportunities.Created a content risk reduction plan and milestones, which was adopted into Meta’s global executional strategy standard for all business marketing teams.

Led the measurement taxonomy and content tagging program for data governance in the business marketing org, providing knowledge management services and practical training to global content marketers. Led CMS tagging projects for internal analytics as a taxonomy program manager, which improved content visibility through tagging by 65%.

Oversaw end-to-end planning systems and data governance tools for internal marketing operations. Partnered closely with marketers to understand their business needs and developed strategic plans for standardizing workflows at scale.Recognized as a marketing operations leader for thought leadership on standardizing production activities across teams, reframing operations from project to program-based, and centering the marketing culture on the One GBM operational model.Served as business lead for cross-functional efforts to build a marketing calendar tool. Partnered with dev teams to prioritize features and scale rollout, and trained marketers to drive adoption. Achieved first year success with over 600 entries and 40% adoption.Established the measurement taxonomy program for marketing content. Conducted training for global teams, launched wiki resources for onboarding new marketers, managed term base of 200 tags.Consulted for marketers to improve content lifecycle management through auditing, tagging, asset management practices and cataloging. Built trust through responsive, service-centered partnerships to influence change.

Managed end-to-end projects for Google Express in-store fulfillment operations. Partnered with cross-functional stakeholders to streamline retail operations for 200 stores. Defined and completed a metadata project to streamline tracking tools for store contacts and assets, reducing data admin time by 60%.Led a complex cross-team project to reduce merchandise removals from the online catalog, which improved the customer experience and increased GMV by 15%.Partnered with regional managers to develop standardized in-store operations practices. Created playbooks, conducted training, and linked results to quarterly performance audits.Launched help center for the merchant-facing Express Manager mobile app and managed the content revamp for 350 articles in the internal operations knowledge base.

Consulted with service-based businesses to create and implement scalable, efficient operations plans.

Provided oversight for content ecosystem for ebook catalog, served as a member of the executive team, and managed content and metadata across multiple platforms along with strategic acquisitions and workflow integration projects. Designed and implemented scaling and operational process improvements for metadata governance and overall content management workflow. Created novel solutions to increase content supply chain efficiency by 20% with no additional staff.Partnered with content marketing to drive managed growth of ebook verticals through collection development and targeted content acquisition, which grew vertical collections to 7% of annual sales.Selected as business unit lead for strategic, complex systems integration projects for shared services (including CRM and ERP systems). Developed user stories and BRDs, worked closely with global stakeholders to ensure continuity of operations and a seamless transition for customers.

Charged with daily operations of ebook division. Provided leadership to Content Operations, Technical Services and Order to Cash teams during ebrary acquisition transition and served as a member of the executive team. Drove consolidation of operations teams to improve customer experience. Improved order to cash workflow to reduce turnaround time by 40%, supporting a 30% sales revenue increase.

Owned the e-commerce catalog operations and developed initial tools along with extensive cross-functional content management workflows for metadata, rights, business rules and digital asset management, allowing the company to organically scale.

Managed dynamic team of 30 producing 7 weekly plus 2 monthly publications. Responsible for physical operations and workflow scaling to support growth through acquisitions. Developed progressive workflow efficiencies to reduce time to press and staffing needs.