Lara Bersano Calot Email & Phone Number

United States

Buenos Aires, City Of Buenos Aires, Ar

In a world where stories propel us forward, where they bind us as humans and create a sense of community, I have dedicated years to developing content and narrating success stories that showcase the transformative power of technology in enhancing people's lives. Today, I proudly lead strategic communications at Klimber across the region.It's an honor to be the storyteller-in-chief for the leading Insurtech in LATAM, sharing the success of Klimber, hand in hand with our valued partners across the region. Together, we're not just shaping narratives; we're building a legacy of innovation and positive impact. Here's to the power of stories that inspire, connect, and drive change. 🚀📖 #KlimberStories #InsurtechInnovation #TechForImpact

Washington, D.C., Us

Since 2010 I am an international professor at George Washington University´s Governance Program in Latin America. Since then, I have trained more than 1,000 public officials and political leaders in the cities of Quito, Barranquilla, Bogotá, Guayaquil and Caracas. The subject I teach (Uses of Technology in Government) focuses in the importance of promoting the Digital Transformation and Transparency of the government using information technology in government and how to contribute to transparency. I started my teaching career after completing my first book on "Public Policy and E-Government Indicators" and the uses of technology in communication in 2010. I made extensive research on digital technologies and their impact on governments throughout Latin America. I have great capacity in delivering these messages to public officers and politicians in the region as well as engaging audiences to understand the benefits of digitalization region wide.

Washington, District Of Columbia, Us

"More Rights for More People" OAS motto, leads my work to foster international relations and communications of The Trust´s programs in Latin America and the Caribbean.In my position, I oversee a team of professionals and coordinate the Institution's strategic communications and digital transformation plan, managing public appearances, events, marketing, public relations, technology appropriation and usage, and internal communications. I am also The Trust for the Americas spokesperson. In a typical day, I oversee day-to-day media relations (including our partnership with RCN Group, one of Latin America´s most important media groups reaching 3 Million people region-wide in 3 languages). I also coordinate the social media strategy and the media outreach plan as well as the innovative digital transformation program. With staff and consultants in 12 countries, coordinating more than 240 technology centers and labs in 140 cities in Latin America and the Caribbean, The Trust´s communications strategy is a comprehensive program that promotes public-private partnerships as well as outreach activities, that leads our institution to a premier position as one of the premier NGO´s in the Americas.As Communications Director I oversee communications and information products and reports for the Board of Directors, formed by 12 representatives of Multi Latinas and Fortune 500 companies as well as the Secretary-General of the Organization of American States and other OAS officials.Managing, media relations, social media outreach campaigns, Board reports, podcasts production, success stories videos, LinkedIn and Web Blog Posts, and events, demands professionalism and teamwork.Digital Transformation has also become an important part of my day-to-day activity. I oversee the budget, hiring, and planning of the use and training of applications and technologies to facilitate internal processes.I am fully bilingual in English and Spanish, and speak and read Portuguese and French.

Washington, Dc, Us

As Communication Consultant of the Infrastructure and Energy Sector of the IDB, I oversaw the communication strategy of the sector, including the activation of the innovation action plan, and communication of infrastructure projects that contribute to the region´s public policy development.Skills and Achievements:(i) Innovation in Infrastructure. I am part of the innovation task force in my department and as such I oversee the communications campaign of the innovation plan which foster´s a new culture for the development of infrastructure in the region.(ii) Gender Initiatives: I develop and coordinate the communication strategy for the “Gender” Initiatives including internal and external communications(iii) University Outreach program: I coordinate a program that reaches 800 graduate students region-wide through specific talks and courses presented by our sector´s specialists. I also coach them on media training, public speaking and storytelling techniques.(iv) Public Policy. I produce the “Infrastructure Weekly News Report”, which includes relevant information about operations, and knowledge products reaching more than 200 leaders in the sector and bank-wide.(v) Internal communications and digitalization: I oversee the sector´s intranet and the sector´s external communication efforts.(vi) Energy: Since 2017 I am also in charge of the Energy Division communication efforts, and as such I oversee the division´s marketing and communications plan including: international and local events, client communications and content edition. I am responsible for the PR and event organization of the Energy Regional Policy Dialogues, including representatives from 26 LAC countries.(vii) Publications. I act as Departmental Reviewer and Access-To-Information focal point to secure that the information is published and disseminated according to our internal regulations. I am also editor of the Energy blog.

Conway, Ar, Us

While working on communication strategies, and public policy, I realized one of the best ways to foster international relations was through the involvement of universities and international organizations. So, I was approached by the Director of International Relations of the University of Central Arkansas, and together we created an international outreach program for the University. In only two years we organized seven international trips with Latin American, European and African Deans, Public Officers, Representatives from several branches of government, Federal Judges, and Journalists. We also created high school and college, students, exchange programs and the received more than a hundred students from Brazil, Uruguay, Ecuador, Colombia and the Caribbean.We worked with US Embassies around the world, local authorities, and opinion leaders to promote international student exchanges, professional programs, and leadership course and even special programs for high school students. It has been an enriching opportunity to put in practice my knowledge of international relations and strategic communications in one of the most critical aspects of Global Integration and Peace, that is, education.

Ciudad Autónoma De Buenos Aires, Buenos Aires, Ar

I reported directly to the Chief of Staff of the Government of the City of Buenos Aires, Horacio Rodriguez Larreta (now Governor of the City of Buenos Aries), on various issues including media reports and public policy and I specifically lead a team of 3 communication specialists who followed every piece of news in national, regional and local media (print, TV, radio and online). We produced and delivered daily reports, for the Chief of Staff and his Secretaries of State and we created an innovative digital solution to follow up news directly from online sources. I also oversaw the presentations of the Chief of Staff in the Legislature of the City of Buenos Aires, which were determined by the local constitution to be held every six months. I also acted as the liaison between the office of the Chief of staff and the state’s legislature coordinating the details and teams for this presentation (50 people). I was part of the team of the City of Buenos Aires Political Campaign and leaded communication efforts, planning, monitoring and content development in 10 local, regional and nationwide campaign.

I never stopped been a journalist. And I am sure I will never be able to put a pause on this beautiful career. Been a journalist is more than a profession, it is a life passion.In 2011 I was part of the team that founded ADN magazine. A journal dedicated to promoting “Access to Water as a Human Rights”, deficits in infrastructure and how to overcome them, better practice in water conservation, and extensive interviews on water management and its relation to development.I managed the international agenda and editions, lectured about the magazine and travelled extensively presenting our research and engaging in conversations with the UN, the World Bank, Human Rights Watch, a dozen Universities and research institutions in the Americas and Europe. And interviewing the leaders of the world that work for water access as a fundamental Human Right. Among my many duties as international editions director, I supervised and coordinated the work of several editors, allocated space for specific stories, verified facts, and statistics, and reviewed and approved proofs submitted by local and international journalists. I also coordinated the magazine´s editorial agenda in Latin America and the United States, and I represented the magazine in international events and Environmental forums such as Florida International University Mayor´s conference, European universities, Lyon, Environmental Forum, Amsterdam, Rotterdam, London and Madrid international water events).During my tenure, I coordinated the climate change and water activities and events with the Embassy of the UK in Buenos Aires, developing strategic agendas and conferences in Argentina and London.

Arlington, Virginia, Us

AES is an American company with energy businesses all over the world. In Argentina, AES has the second most important energy distribution plant in the country serving 3 million people in Buenos Aires. I worked as an advisor to the President of Oedipal (AES’ energy distribution company in La Plata) and was also a communications’ consultant on socially responsible actions’ for AES Argentina producing printed and online materials for distribution to top level stakeholders nationwide.

Fort Lauderdale, Florida, Us

Latin3 was "the" online advertising agency to work in, at the beginning of the decade. It was funded and formed by the most talented professionals in the advertising and online marketing industry in Latin America. That is why it grew exponentially in a very short time. Matias Perel and Sergio Barrientos, its founders, were extremely aware of the benefits of PR and media relations and developed content and articles continually. They were regular speakers at major industry events, and I coordinated their media appearances during the presentations.During the almost four years in which I advised them on how to leverage the benefits of media and PR, Latin3 was portrayed as one of the top 10 Latam Ad Agencies and top 5 interactive advertising agencies.The PR and media strategy I developed for the agency included presentations, events, TV and unique columns at CNN en Español, extensive media coverage of Latin3´s new campaigns, clients, and results and awards´ submission preparation. It was integrated marketing - PR - media plan for mainstream traditional media, associations, online PR, and events.

Fort Lauderdale, Florida, Us

Competencia is one of the best known international business magazines in the region. As International Editor, I oversaw the international agenda and contents and was responsible for top-level interviews, including Presidents, ministers, top officials of international organizations. I was also pointed by the Board to be the liaison and coordinator of the magazine´s participation in the Americas conference as a partner of the Miami Herald. I wrote several articles about the city of Washington, Medellin, El Salvador, Asunción del Paraguay, and dozens of companies reports and interviews. My work included the coordination of the international editorial agenda of the magazine as well as interviewing the leaders of the region. Among other leaders, I interviewed Governor Jeb Bush during the FTAA secretariat bid, Mayor Manny Diaz of Miami, former Editor of The Miami Herald Alberto Ibargüen, Minister of Foreign Affairs Leila Rachid of Paraguay, Governor Sonny Perdue from Georgia, Vice-president Daniel Scioli of Argentina.During my tenure as International Editor I was awarded the Golden Circle Award for my work as international journalist for Peace.Reference: Hugo Abad, CEO and Editor.

Ar

As communications manager, I oversaw the communications and public relations strategy of the company in the region, including the media strategy in Buenos Aires and Miami, as well as the coordination of the work of the company´s PR agency in San Pablo.I was responsible for editing and approving press releases, announcements, animation/video scripts, social media outputs, talking points, speeches, op-eds, newsletters and other materials that illustrated the scope of the company and financial results. Presentations included stakeholders, media, and clients.I also coordinated the agreement between Salutia and “CNN en Español” for the Salutia Medical Network shows, which included short TV segments about health issues. I prepared the CEO Sebastian Popik to meet with media and ensured accurate, timely and consistent information was released during regular appearances and eventual corporate crises.I also coordinated media relations with the local partners of IFC (World Bank Group) with whom we developed business and investments.

Fundación Empresarios es una institución sin fines de lucro que desarrolla programas de capacitación para la eficiencia y competitividad de las PYMES en Venezuela.Su ibjetivo es el desarrollo de programas de competitividad para las pequeñas y medianas empresas de Venezuela, fomentando el trabajo de jovenes asistentes empresariales en la busqueda de solusiones para estas empresas.En mi trabajo como directora de comunicacion desarrollé el plan de diseminación del programa así como los contactos y la agenda con la prensa nacional.Este fue un porgama integral que incluyo la preparacion de presentaciones a la prensa y eventos, pero tambien la coordinacion de los reportes hacia stakeholders del gobierno y de las oficinas de ciencia y tecnologia que proveian los fondos para el desarrollo del programa.

Postgraduate Degree, Public Leadership

Master'S Degree, Corporate Communications And Pr

Certificate, Cybersecurity And Technology For Elections

Program Certificate, Marketing In Entertainment And Media Industries.

Bachelor Of Science (Bs), Public Policy And Communications

Perito Mercantil, Comercial

Certificate, Cybersecurity

Bachelor'S Degree, Theology/Theological Studies

Diploma, Area, Ethnic, Cultural, Gender, And Group Studies