Laurel Beyers Email & Phone Number

Austin, TX, US

Palo Alto, California, US

Overseeing all of User Experience (including research, accessibility, design, and technical writing) for the Software-Defined Business Unit at VMware by Broadcom. This includes 3 major product areas; Telco, SASE, and Edge.

Palo Alto, California, US

VMware was acquired by Broadcom in November 2023.Laurel's role has expanded to leading the User Experience teams for SASE and Edge within the SD-E (Software-Defined Edge) Division which includes product design, user research, and information experience.

Palo Alto, CA, US

• Influenced organizational change and successfully implemented tools enhancing Product-Led Growth (PLG) initiatives, including improved product feedback mechanisms, comprehensive user guides, and data-driven analytics.
• Pioneered the launch of the Enterprise Design Podcast from inception, ultimately assuming responsibility for managing VMware Design's social media presence, resulting in enhanced brand visibility and engagement within.
• Led a dedicated team through feature design and rigorous user research and validation, collectively contributing to the achievement of Gartner's leadership recognition in the SASE category for six consecutive years.
• Co-lead the 'Illustrate Your Feedback' art-based research activity at VMware Explore Las Vegas, overseeing the creation of over 80 artifacts and achieving an 80% post-survey completion rate. Recognized as a 'must-see'.

Palo Alto, CA, US

• Led the first design team of four technically sound personnel for the business group and effectively coordinated globally to drive UX evolution across 8+ services, including feature development, redesigns, and.
• Managed the complete redesign of the legacy SD-WAN product with VMware's Clarity Design system, despite limited design resources. Established and maintained a component library to boost design efficiency and align.
• Advocated for the team's integration into the central design organization, realizing the benefits of centralization, including enhanced designer influence, streamlined processes, and efficient strategic utilization.

Palo Alto, CA, US

• As design lead, played a key role in the transformation of the SD-WAN platform into a unified SASE 'single pane of glass' experience. Leveraged the VMware Clarity Design System to ensure accessibility compliance, while.
• Faced the task of integrating two acquired products, Nyansa's Voyance AIOps platform, powered by AI/ML technology, and the VeloCloud SD-WAN solution, into each other as well as aligning them with existing VMware.
• Leveraged expertise in shaping cohesive design processes, UX roadmaps, and onboarding documentation to improve the BU’s design maturity which led to promotions into management and unification of isolated designers into.

Palo Alto, CA, US

• SaaS startup for network performance and IoT Security. Currently, Leads UX/UI design for all projects from strategy, user research, interactions, and visuals to implementation, feedback sessions, and facilitating.
• Collaborates closely with product managers, developers, executives, and the customer experience team, establishing consensus from all parties around product flow, technology limitations, design principles, and product.
• Executed design system initiatives that increased the speed of front-end development by 83% and have helped shift the company from an engineering-driven to a product-driven model.

Palo Alto, CA, US

Campbell, CA, US

• Award-winning design agency that also builds design tools such as Helio, Notable, Enroll and the Foundation Framework.
• Headed a client website redesign, that when A/B tested, had a 3000% lift in free trial engagement and 250% lift in free trial conversion.
• Ran discovery, definition, ideation, prototyping, and testing on projects, which ranged from responsive e-commerce sites to web and mobile applications for internal tooling and consumer products.
• Filmed monthly videos and webinars that went out to more than 50,000 people, teaching the basics of HTML/CSS by utilizing Foundation's front-end framework.

Sunnyvale, CA, US

• Contracted as a UX / Visual Designer for the Talent Acquisition & Talent Brand Teams at LinkedIn.
• Expanded on style guidelines to create #LinkedInLife social branding from the internal website to logo and branding for the Instagram and Twitter channels.
• Rebuilt the Talent Acquisition Media internal website, redesigned the information architecture and layout of all pages.
• Created banners ads, blog post images, and infographics along with internal signage for plasma screens.

US

• Led design for marketing which helped grow the credit union’s consumer base by 10% in one year. Projects included the marketing website, online banking app, in-branch experience, print advertising, promotional.
• Played a leadership role in the online banking platform redesign. Being the voice for design in the UX committee while successfully planning, developing, and executing marketing for this multilevel project with.

Freelance Designer on a wide variety of cross-media projects involving branding, illustrations, UX/UI design and web development from large companies to small businesses such as PayPal, FirstTech, The Hired Group, Two Little Byrds, and Noble Cut Distillery.

New York, NY, US

• Managed daily administrative tasks, scheduled auditions, and organized submissions, gaining experience in collaborating in a deadline-driven environment.
• Assisted with taping auditions, uploading files and categorizing appropriately in a database, demonstrating strong technical skills in a variety of media.

Bachelor Of Arts (B.A.), Theater And Art

Practitioner Certification, Human-Centered Design

Education record

Certificate, Graphic Design

Bachelor Of Arts - Ba, Communications