Laurel Beyers

Laurel Beyers Email and Phone Number

Founder and Chief Creative Curionaut @ Curionaut
Austin, TX, US
Laurel Beyers's Location
Austin, Texas, United States, United States
Laurel Beyers's Contact Details

Laurel Beyers personal email

Laurel Beyers phone numbers

About Laurel Beyers

Product design leader well versed in creating thoughtful enterprise and consumer software. Laurel has had the opportunity to design with start-ups, agencies, freelance, and large enterprises; all in just under a decade. She comes from a background in theater arts and customer service, which helps her in uniting teams to develop efficient and effective user experiences through storytelling, empathy, and collaboration.Currently she is leading and growing the product design team for the Secure Access Service Edge (SASE) business unit at VMware, driving user-centered design strategy and process. The team is responsible for the end-to-end user experience of SASE products and services including SD-WAN, Edge Network Intelligence, Cloud Web Security, Secure Access and more.Laurel's leadership style revolves around her values of individual growth, vulnerability, and light-hearted humor. She is passionate about sharing these values when speaking on topics such as her own personal growth, UX/UI, leadership, and the realities of working in design. Laurel is actively involved in the design community, by public speaking, mentoring designers, and cohosting the Enterprise Design Podcast, brought to you by VMware Design!To find out more visit www.laurelbeyers.com, book an mentorship session with her on ADPList here https://lnkd.in/g5KUnu2x or listen to her podcast at: https://via.vmw.com/EnterpriseDesignPodcast*Opinions shared here are her own and not the views of Laurel's employer.

Laurel Beyers's Current Company Details
Curionaut

Curionaut

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Founder and Chief Creative Curionaut
Austin, TX, US
Laurel Beyers Work Experience Details
  • Curionaut
    Founder And Chief Creative Curionaut
    Curionaut
    Austin, Tx, Us
  • Broadcom Software
    Head Of User Experience For The Software-Defined Edge Division
    Broadcom Software Jul 2024 - Present
    Palo Alto, California, Us
    Overseeing all of User Experience (including research, accessibility, design, and technical writing) for the Software-Defined Business Unit at VMware by Broadcom. This includes 3 major product areas; Telco, SASE, and Edge.
  • Broadcom Software
    Leader Of User Experience For Sase & Edge
    Broadcom Software Nov 2023 - Aug 2024
    Palo Alto, California, Us
    VMware was acquired by Broadcom in November 2023.Laurel's role has expanded to leading the User Experience teams for SASE and Edge within the SD-E (Software-Defined Edge) Division which includes product design, user research, and information experience.
  • Vmware
    Senior Product Design Manager
    Vmware Feb 2023 - Nov 2023
    Palo Alto, Ca, Us
    • Influenced organizational change and successfully implemented tools enhancing Product-Led Growth (PLG) initiatives, including improved product feedback mechanisms, comprehensive user guides, and data-driven analytics systems.• Pioneered the launch of the Enterprise Design Podcast from inception, ultimately assuming responsibility for managing VMware Design's social media presence, resulting in enhanced brand visibility and engagement within the design community.• Led a dedicated team through feature design and rigorous user research and validation, collectively contributing to the achievement of Gartner's leadership recognition in the SASE category for six consecutive years.• Co-lead the 'Illustrate Your Feedback' art-based research activity at VMware Explore Las Vegas, overseeing the creation of over 80 artifacts and achieving an 80% post-survey completion rate. Recognized as a 'must-see' activity on the CTO's curated list.
  • Vmware
    Product Design Manager For Sase (Secure Access Service Edge)
    Vmware Apr 2021 - Feb 2023
    Palo Alto, Ca, Us
    • Led the first design team of four technically sound personnel for the business group and effectively coordinated globally to drive UX evolution across 8+ services, including feature development, redesigns, and integrations. • Managed the complete redesign of the legacy SD-WAN product with VMware's Clarity Design system, despite limited design resources. Established and maintained a component library to boost design efficiency and align efforts with the development team.• Advocated for the team's integration into the central design organization, realizing the benefits of centralization, including enhanced designer influence, streamlined processes, and efficient strategic utilization.
  • Vmware
    Staff Product Designer | Design Team Lead
    Vmware Feb 2020 - Apr 2021
    Palo Alto, Ca, Us
    • As design lead, played a key role in the transformation of the SD-WAN platform into a unified SASE 'single pane of glass' experience. Leveraged the VMware Clarity Design System to ensure accessibility compliance, while also facilitating modern user interactions and maintaining consistent UI patterns across VMware products. This enabled seamless navigation across multiple services from a single, integrated platform and identity management system.• Faced the task of integrating two acquired products, Nyansa's Voyance AIOps platform, powered by AI/ML technology, and the VeloCloud SD-WAN solution, into each other as well as aligning them with existing VMware products. This integration was crucial to creating a seamless and robust analytics layer for SD-WAN, enhancing its value for users.• Leveraged expertise in shaping cohesive design processes, UX roadmaps, and onboarding documentation to improve the BU’s design maturity which led to promotions into management and unification of isolated designers into a single design team.(In February 2020, VMware acquired Nyansa, integrating it into the then-recently acquired VeloCloud SD-WAN product, enabling VMware's entry into the Edge Network and Security space.)
  • Nyansa (Now A Part Of Vmware)
    Principal Product Designer
    Nyansa (Now A Part Of Vmware) Apr 2019 - Feb 2020
    Palo Alto, Ca, Us
    • SaaS startup for network performance and IoT Security. Currently, Leads UX/UI design for all projects from strategy, user research, interactions, and visuals to implementation, feedback sessions, and facilitating workshops with all teams.• Collaborates closely with product managers, developers, executives, and the customer experience team, establishing consensus from all parties around product flow, technology limitations, design principles, and product goals.• Executed design system initiatives that increased the speed of front-end development by 83% and have helped shift the company from an engineering-driven to a product-driven model.
  • Nyansa (Now A Part Of Vmware)
    Product Designer
    Nyansa (Now A Part Of Vmware) Apr 2018 - Apr 2019
    Palo Alto, Ca, Us
  • Zurb
    Product Designer
    Zurb Jan 2017 - Apr 2018
    Campbell, Ca, Us
    • Award-winning design agency that also builds design tools such as Helio, Notable, Enroll and the Foundation Framework.• Headed a client website redesign, that when A/B tested, had a 3000% lift in free trial engagement and 250% lift in free trial conversion.• Ran discovery, definition, ideation, prototyping, and testing on projects, which ranged from responsive e-commerce sites to web and mobile applications for internal tooling and consumer products.• Filmed monthly videos and webinars that went out to more than 50,000 people, teaching the basics of HTML/CSS by utilizing Foundation's front-end framework.
  • Linkedin
    Visual / User Experience Designer, Contractor
    Linkedin Oct 2016 - Dec 2016
    Sunnyvale, Ca, Us
    • Contracted as a UX / Visual Designer for the Talent Acquisition & Talent Brand Teams at LinkedIn.• Expanded on style guidelines to create #LinkedInLife social branding from the internal website to logo and branding for the Instagram and Twitter channels. • Rebuilt the Talent Acquisition Media internal website, redesigned the information architecture and layout of all pages.• Created banners ads, blog post images, and infographics along with internal signage for plasma screens.
  • Stanford Federal Credit Union
    Designer
    Stanford Federal Credit Union Jul 2015 - Oct 2016
    Us
    • Led design for marketing which helped grow the credit union’s consumer base by 10% in one year. Projects included the marketing website, online banking app, in-branch experience, print advertising, promotional material, and Stanford Athletics partnership.• Played a leadership role in the online banking platform redesign. Being the voice for design in the UX committee while successfully planning, developing, and executing marketing for this multilevel project with cross-functional staff.
  • Freelance
    Freelance Graphic And Web Designer
    Freelance Jun 2012 - Jun 2015
    Freelance Designer on a wide variety of cross-media projects involving branding, illustrations, UX/UI design and web development from large companies to small businesses such as PayPal, FirstTech, The Hired Group, Two Little Byrds, and Noble Cut Distillery.
  • Cbs Corporation
    Intern
    Cbs Corporation Jan 2012 - May 2012
    New York, Ny, Us
    • Managed daily administrative tasks, scheduled auditions, and organized submissions, gaining experience in collaborating in a deadline-driven environment. • Assisted with taping auditions, uploading files and categorizing appropriately in a database, demonstrating strong technical skills in a variety of media.

Laurel Beyers Skills

Graphic Design Illustrator Logo Design Web Design Indesign Adobe Creative Suite Event Planning Visual Design Adobe Illustrator Art Direction Adobe Photoshop Photoshop Brand Identity Vector Illustration User Experience Design User Interface Design Drawing Stationary Packages Hand Lettering User Experience Interaction Design Html Cascading Style Sheets Improvisation Public Speaker Leadership

Laurel Beyers Education Details

  • Pace University
    Pace University
    Theater And Art
  • Luma Institute
    Luma Institute
    Human-Centered Design
  • Chief Design Officer School
    Chief Design Officer School
  • Shillington Education
    Shillington Education
    Graphic Design
  • The University Of Texas At Austin
    The University Of Texas At Austin
    Communications

Frequently Asked Questions about Laurel Beyers

What company does Laurel Beyers work for?

Laurel Beyers works for Curionaut

What is Laurel Beyers's role at the current company?

Laurel Beyers's current role is Founder and Chief Creative Curionaut.

What is Laurel Beyers's email address?

Laurel Beyers's email address is lb****@****nsa.com

What is Laurel Beyers's direct phone number?

Laurel Beyers's direct phone number is +191779*****

What schools did Laurel Beyers attend?

Laurel Beyers attended Pace University, Luma Institute, Chief Design Officer School, Shillington Education, The University Of Texas At Austin.

What are some of Laurel Beyers's interests?

Laurel Beyers has interest in Environment, Science And Technology, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Laurel Beyers known for?

Laurel Beyers has skills like Graphic Design, Illustrator, Logo Design, Web Design, Indesign, Adobe Creative Suite, Event Planning, Visual Design, Adobe Illustrator, Art Direction, Adobe Photoshop, Photoshop.

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