Marketing, social media, communications and programs for nonprofit and for-profit businesses. • Develop strategic integrated marketing plan for Career Transitions Center (CTC), a non-profit that assists job seekers, which have increased its social media presence by 15% and have garnered email open and click-through rates of 15% and 65%.• Deliver workplace communications event for CTC, receiving member rating of 4/5.• Deliver interviewing preparation event for CTC, surpassing average member attendance 29% and receiving member rating of 4.8/5.

Responsible for marketing of 300,000+ member global electronics community via social media, email marketing, video, advertising, supplier, web and print marketing channels.• Managed one staff member.• Developed and oversaw integrated marketing campaigns including email marketing, social media and PPC advertising for the Raspberry Pi, a handheld computer, and The Ben Heck Show, an online technology TV show.• Led integrated social media marketing campaign and 30+ employees to launch the Raspberry Pi B+, a new version of a handheld computer, generating an all-time weekly membership increase of 2,000 and all-time revenue high of $235 K.• Eclipsed The Ben Heck Show member base growth targets by 100K through leading integrated marketing campaigns based on blogging, video, social media and supplier partnerships.• Led integrated marketing campaign, coordinated and wrote the first members-only free online 3D Printing course, increasing weekly visits 70% and outperforming targets by 20%.• Independently produced monthly email newsletter content, increasing readership from 70K to 116K, and outpacing industry email CTRs 14% and ORs 6%. • Independently learned to oversee PPC advertising campaign budgets of more than $10K.• Led communications plan for Jive 6 upgrade which led to 20% increase in member participation.• Surpassed revenue targets by 50% as owner of relationship with sister company, MCM.• Transformed competitive relationship with internal team into partnership, increasing customer referrals 300%.

Ensured digital marketing strategies and deliverables for all Cisco clients met Impact's standards. Managed direct reports.• Managed two staff members.• Promoted to this position for doubling our contract with Cisco Systems.• Led strategic social media lead generation campaign, increasing social media referrals 161%,Twitter followers 4x, and website visits 72% and blog visits 20x for SAP partner.• Made recommendations for communities.cisco.com using monthly and annual analysis of web analytics culled via Omniture, Google Analytics and Jive SBS. • Raised visits more than 50% and reduced organizational travel costs 65% for communities.cisco.com.

Developed social media content, online community reports, social media reports and led social best practices call for Cisco Marketing Communities and Cisco B2B Communities. • Responsible for a 53% increase in member acquisition for communities.cisco.com.• Monitored Twitter accounts targeted to mobile industry, creating more than 1000% increase in traffic.

Managed 16 online gift card accounts totaling 25% of total Arroweye portfolio. Analyzed, uncovered and pursued opportunities to increase business. Worked with sales people to present opportunities to existing clients.• Wrote sales training document explaining gift card purchasing software, resulting in 100% utilization by sales force.• Created opportunity to negotiate contract for Texas Roadhouse, resulting in $50K of new business.• Discovered opportunity to adjust Fandango product pricing via A/B testing, resulting in a 38% increase in sales.

Worked with clients to ensure quality, increase retention and impact the bottom line through improving online customer processes and other customer communications. Managed a direct report.• Managed one staff member.• Managed client relationship during revamp of Allstate’s external communications, resulting in $200K of new business.• Helped Allstate develop new online claims status process, resulting in $100K of new business.

Guided clients ranging from internet startups to nationally known clients like IBM, Ace Hardware and McGraw-Hill in persuading target audiences to participate in social networking services such as discussion groups, chat, and messaging to facilitate knowledge sharing, drive profitability, increase efficiencies, engage customers and gather market research. Supervised four community managers and $700K in annual revenue.• Supervised four staff members and $700K in annual revenue.• Promoted for more than doubling IBM contract worth from $165K to $345K.• Facilitated Caremark Advisory Panel to guide Caremark’s management of newly established community. • Launched social communities for Baxter Healthcare and Tap Pharmaceuticals, increasing membership of each 200%.

Managed marketing strategy for 3 clients• Increased participation in IBM sales intranet by 800% via strategic recommendations during first year.• Coordinated writing and graphic design for a training demo for IBM’s 30K sales employees. • Increased member participation rate of Ace Hardware intranet from 50% to 100%, resulting in 600% ROI.• Launched social communities for Baxter Healthcare and Tap Pharmaceuticals, increasing membership of each 200%.• Boosted Ace Hardware community participation 200% by writing and delivering training presentation to 100 Ace dealers.

Oversaw printing, writing and editing of all publications, including a quarterly 12-page newsletter with a circulation of 20,000.

Developed stories, edited copy, designed newspaper pages, created headlines and penned photo captions.

Explored topics such as domestic violence, welfare reform and women’s issues.