Lisa Brand Email and Phone Number
Lisa Brand work email
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Lisa Brand personal email
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I've honed my approach to leading product marketing, growth, and audience development teams through 15+ years in pivotal roles at both scrappy tech startups (0 to 1) and large, global companies (1 to 10). So far I’ve launched and scaled 7 large-scale products, marketplaces, and digital media platforms in the worlds of B2B SaaS, B2C digital media and e-commerce, and EdTech, with audiences as large as 32MM MAUs and ARR as high as $60MM.I have expertise in the full range of B2B and B2C digital revenue models including subscription, multi-sided marketplaces, membership, e-commerce, and sponsor- or ad-supported. And I'm especially good at... 🏒 Leveraging data to identify powerful value propositions, messages, and campaigns 🛰️ Creating inspiring brands and brand orbits through measurable, efficient storytelling⚡️ Building growth engines 🧩 Finding product/market fit🔎 Ferreting out operational pain points📈 Spurring customer activation and retention behaviors💰 Growing digital revenue and improving operational efficiency As a leader, I see my job as cultivating growth mindset and seeking the best in people. This helps me nurture inclusive, high-performing teams and align and motivate people across many disciplines, including Sales, Product, Engineering, Content, Analytics, Research, Legal, Marketing, Communications, and Design—all with the purpose of discovering and scaling strategies that grow businesses, brands, and revenue.I love this ^^ work. It’s why I evolved over time from a journalist & creative producer into a data-driven marketing strategist. It’s why I’m fascinated not only by storytelling, but by technology and analytics. My geeky delight in digital, analytical, and creative tools helps me bring new products to market, build measurable content and marketing strategies, create nuanced and authentic brands, and lead teams that do the same—with curiosity, empathy, and tenacity. The fact that my last name is Brand? Happy accident!⤴️ Ready to turbocharge your business? Ping me at lisbrand (at) gmail (dot) com Some keywords for the bots: XFN CollaborationSales Funnels (ABM, self-serve, field)Product-Led GrowthContent MarketingGo-to-Market StrategyData / AnalyticsAI Experimentation & A/B TestingQualitative & Quantitative ResearchBrand BuildingContent Strategy Direct Response AdvertisingPodcastsResearchCommsSegmentationKPIsPaid & Organic Social MediaYouTubeCreative Strategy EmailMarketing AutomationPartnershipsSEO & SEMCreators & InfluencersMobile MarketingAgency Management
Adalithlabs
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Growth Marketing Leader | Available For Fractional Cmo And Full Time OpportunitiesAdalithlabsLos Angeles, Ca, Us
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Marketing AdvisorQuantive Mar 2024 - PresentDenver, Colorado, UsAssessing Quantive's marketing maturity and GTM planning for a new B2B SaaS product, StrategyAI. -
Board MemberAccelerate Yale Jan 2024 - PresentCultivating a global community of diverse alumni and friends of Yale who are engaged in innovation, tech, and entrepreneurship. -
Fractional Cmo And Growth Strategy AdvisorAdalith Labs 2021 - PresentI provide marketing maturity and growth assessments to fuel digital and content marketing, product-led growth, audience development, and partnerships—with a particular focus on growing startups. Currently providing leadership as a fractional CMO; Clients include Auggie (growth marketing strategy), Quantive's StrategyAI platform (Go to market strategy) and democracyGPS (Product-market fit strategy); Previous clients include Selfmade, SOVN, NameCoach, Youdle, GOLD (Comedy for Girls), Grammarly, GemShare (acquired by NextDoor), Lumoid, and Kinsa.
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Head Of Digital Growth *Vista (Vistaprint) Nov 2021 - Oct 2022Recruited to an executive role within Vista’s Marketing & Customer Experience group to help lead this global e-commerce giant's strategic pivot to partnership-driven digital products and SaaS for small businesses (SMBs) and to evolve internal ways of working to support long-term customer relationships rather than one-off transactions.* Led go-to-market strategy for the successful launch and global rollout of Vista x Wix, a subscription-based website builder for small businesses -- and the company's flagship offering in its long-term digital transformation strategy.* Synthesized insights from behavioral data and ethnographic research and quickly optimized value proposition messaging, increasing conversions attributable to email by 390%.* Tested and optimized .com creative messaging driving a 2.5x increase in new subscriptions per month and a sustained conversion rate (from freemium to premium) nearly double Wix’s, exceeding projections by more than 20% within 60 days.* In collaboration with Product, Engineering, and Analytics, architected a personalized communication strategy and a scored, prioritized user segmentation plan to retain $29M in recurring annual revenue from 400k customers migrating to Vista x Wix.
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Fractional CmoSelfmade May 2021 - Oct 2021Led marketing and guided editorial hiring as part-time CMO for both Selfmade (scrappy startup) and Brit + Co, its well-established sister company, while founder Brit Morin was on leave. Audited, prioritized, and operationalized marketing initiatives for a scrappy, high-performing marketing and sales team responsible for paid and organic social, PR/comms, community development, affiliates and referrals, influencer marketing, sponsor support, virtual events, and user research. Acquired, nurtured, and converted the Fall '21 Selfmade cohort at the most efficient LTV:CAC rate achieved up until that point. -
Vice President MarketingPac-12 Networks Sep 2019 - Apr 2021San Ramon, California, UsFounded Pac-12’s audience development function with mandate to grow its high-value streaming audience. Navigated complex relationships to frame and successfully evangelize a vision for digital transformation for this large, partially non-profit organization. Supported Sales team and oversaw a cross-functional team of 24 responsible for product marketing, digital content, brand, and audience growth via all consumer touch points.* Led go-to-market strategy for Pac-12 INSIDER, a new AVOD/FAST sports streaming service for young fans.* Built out marketing tech stack and trained team to identify high ROI conversion funnels via experimentation.* Aligned C-Suite around a pivot from a B2B strategy to a customer-centric one, leading to long term investments that will grow audiences and accelerate streaming, strengthening Pac-12’s position in upcoming rights negotiations. -
Executive Director, Audience Development & Digital ProgrammingThe Walt Disney Company Mar 2017 - Nov 2018Burbank, Ca, UsLed the Freeform cable network’s initiative to grow streaming subscriptions and engagement by conceiving and scaling new acquisition and retention funnels and through a data-informed, user-centric approach to merchandising long form video. * Grew streaming views by acquiring and promoting binge-able content stacks and holiday classics. * Roadmapped Disney/ABC’s first fan lifecycle strategy and implemented early stage digital acquisition and retention funnels based on user journey cohorts.* Made web and app user experience easier and more fun through content curation and automated prompts, also freeing team from repetitive daily tasks associated with merchandising content across nine platforms* Produced over 40 holiday-themed videos and social live streams over two quarters, leveraging Disney’s biggest social channels and most beloved IP (Jack Skellington, holiday traditions in the parks, etc. ) to garner millions of social views and spiking watch intent for “13 Nights of Halloween” and “25 Days of Christmas.” -
Editor In ChiefAutodesk Dec 2014 - Dec 2016San Francisco, Ca, UsLed content and marketing for Instructables.com, the world’s largest creator-led maker community (32M MAUs). Identified KPIs and framed growth opportunities to engage audience and incentivize creators. Conceived and optimized strategies to achieve quarterly growth goals. Purview: subscription growth, direct mail, sponsorships / partnerships, creators (UGC), community, social media, performance marketing, video, and marketing events.* Increased MAUs 6% YoY, from 30M to 32M by broadening audience through new content verticals (Craft and Home/Food), and onboarding influential new creators from YouTube, Instagram, and international maker spaces.* Grew brand sponsorship value 41% YoY through outreach to new influencers, creators, and sponsors.* Hedged the churn of primary traffic source (long tail search queries) in less than three quarters. -
Senior Director, GrowthPopsugar, Shopstyle, And Circle Of Moms Feb 2012 - Oct 2014San Francisco, Ca, UsAs the most senior member of PopSugar's new Growth Team, built a new marketing channel and revenue stream by designing, launching, and scaling the company’s email programs in all editorial and commerce verticals. Introduced data-based content marketing and transformed editorial ops by providing quarterly insights to content teams.* Launched six audience-segmented daily newsletters that reached 4M subscribers.* Diversified PopSugar’s revenue by building new advertising, sponsorships, and retention channels; Grew ad revenue 3x YoY, from 965k to $2.6M, through collaboration with Ad Ops and Performance Marketing teams.* Hired, trained, and coached a team of four, defining their traffic, acquisition, and revenue KPIs and goals. -
Managing Editor, Head Of CommunityCircle Of Moms Mar 2009 - Aug 2013San Francisco, Ca, UsRecruited by founders to scale community and define brand. As employee #3 positioned company for acquisition by PopSugar by founding The Circle of Moms RoundUp, now PopSugar’s largest vertical at 34M+ monthly page views. (See link below to the CTO/founder's blog.) Reinvented CoM as a creator-led rather than purely social platform after steep traffic loss due to Facebook API changes. Reported to CEO/founder. * Built and coached a large network of content creators via scaleable, low-touch methods (prompts, contests, newsletters, gamification) and high-touch talent management (1:1 outreach, coaching).* Grew monthly page views from 340k to 5M YoY by tuning content to distribution. Assigned and edited all content.* As Head of Community, drove registrations from 1M to 6M in two years through referral rewards and gamification. -
EditorDaily Candy Sep 2007 - Mar 2012* Launched the Bay Area family edition of the much-imitated NY-based tip-sheet, covering hot new products, venues, and events * Scouted and pitched features, networking with regional entrepreneurs and publicists* Interviewed notable personalities for national edition, including Lemony Snicket, Annie Barrows, and Elisabeth Prueitt
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EditorApartment Therapy Media Jul 2005 - Sep 2007Us* Founded the Bay Area/Pacific Northwest extension of the cult shelter blog* Pioneered group blogging as a way to aggregate audience and build a UGC community* Guest blogged for Dwell Magazine, the Glam Network, and others
Lisa Brand Skills
Lisa Brand Education Details
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Yale UniversityDesign -
Columbia UniversityAnd Digital Technology)
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Hunter College High School
Frequently Asked Questions about Lisa Brand
What company does Lisa Brand work for?
Lisa Brand works for Adalithlabs
What is Lisa Brand's role at the current company?
Lisa Brand's current role is Growth Marketing Leader | Available for Fractional CMO and Full Time Opportunities.
What is Lisa Brand's email address?
Lisa Brand's email address is li****@****ail.com
What schools did Lisa Brand attend?
Lisa Brand attended Yale University, Columbia University, Hunter College High School.
What skills is Lisa Brand known for?
Lisa Brand has skills like Leadership, Product Marketing, Writing, Social Media, Online Marketing, Brand Development, Digital Strategy, Content Management, Web Content, User Experience, Customer Retention, Mobile Marketing.
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