I am inspired by brands. A good brand is like a person: well rounded, interesting, distinctive and authentic. Form ever follows function; when working through creative processes I think about the message being delivered by design. I incorporate a lot of interests into creative concepts. This includes illustration, vector graphic elements, typography, geometric shapes, texture, movement, composition and color to create a visual language. I balance the communication between each of these elements to create personality and depth for projects.My professional experience has been spent developing and fine-tuning UX/UI, brand workshops, ideation and identity design, information architecture, custom web design, content design, collateral design, direction, strategy, and illustration.