LBR/PR is a strategic communications agency focused on thought leadership. We help professional service firms, law firms, health and medical professionals, business leaders and consumer lifestyle brands gain visibility and credibility to help reach their business goals. Our approach combines high-touch service and impactful results with a transparency and authenticity that is unique to the PR world. We are:• Authentic & Transparent: There is no "talk" without walking the walk.• Momentum Makers: Energy, creativity and strategy breed long term success.• Possibility Engineers: Every challenge is simply a new opportunity.• ALL IN: Your wins are our wins, we all rise together.At LBR/PR, there is no typical approach to the way we work with our clients. We develop campaigns that achieve each client’s individual business goals. Whether it’s heightening brand awareness, driving website traffic, growing market share, selling products and services, or nurturing client and referral relationships, LBR/PR is a partner in every sense of the word. For each client, we assemble a team of senior-level, subject-matter specialists devoted to developing and executing these customized strategies. We pride ourselves on being creative, strategic and nimble. We’re also wildly enthusiastic, energetic and unafraid to tell you what we really think… because we are invested in the success of each and every client. Your wins are our wins.

Working alongside Janine Gordon and the Peppercomm Executive Team, I played a key role Janine Gordon Associates’ acquisition and integration into Peppercomm, an award-winning, integrated marketing and communications firm, in August 2013. As Director, I served as the lead luxury specialist within Peppercomm’s consumer group, providing senior-level direction on positioning, branding, publicity, social media, content strategy, influencer outreach, product and website launches and events. In addition to driving organic growth for JGAPeppercomm clients through website development, advertising campaigns, media buys and SEO/SEM strategies, Lauren also created integrated marketing and communications campaigns for consumer clients including BidSquare, Indagare Travel and Spa Castle.I was also actively engaged in agency new business development, serving as an executive member of the Client Development and Account Planning committees.

Led day-to-day client and business operations for this boutique PR agency focused on delivering high-impact results and exceptional customer service for luxury, lifestyle and non-profit clients. As Vice President, I was responsible for developing positioning, messaging and strategy for all JGA clients in order to achieve specific objectives such as driving website traffic, increasing e-commerce market share, selling consumer goods and services, developing thought leadership platforms and launching products and companies.JGA’s campaign strategies spanned traditional print and online media, social media, partnerships, celebrity endorsements, events and speaking opportunities for clients across nine industries including consumer, fine art/design, science, food and dining, health and beauty, luxury lifestyle, non-profit, publishing, travel and hospitality. At the agency, I led accounts including ‘21’ Club, The American Society of Plastic Surgeons (ASPS and National BRA Day), CARGO Cosmetics, The Committee of 200 (C200), Del Mar Development, gDine, Holland & Holland, Kiehl’s Since 1851, Literacy Partners, Luxury Portfolio International, Ovation Corporate Travel, Pen and Brush, Pinkberry, Prudential, Skinner, Inc., Swann Auction Galleries, The Weizmann Institute of Science and YouGov/Time Inc. (Survey of Affluence & Wealth in America).In my role as Vice President and Director, I also sourced and led new business pitches. In addition, I hired and managed team of seven full-time employees, plus interns and freelancers, conducting annual and semi-annual reviews, salary negotiations, career development strategies and training.

• Publicity Manager (March 2008 – November 2008)• Senior Publicist (January 2006 – February 2008)• Publicist (January 2005 – December 2006)Planned and executed strategic, full-scale book publicity campaigns for expert, non-fiction authors across a variety of industries including business, personal finance, health, fitness and personal growth. Clients included Brand it Yourself (Lynn Altman), Brandsense (Martin Lindstrom), The Eat-Clean Diet series (Tosca Reno), Executive Intelligence (Justin Menkes), Leadership and the Sexes (Barbara Annis and Michael Gurian), Me to We (Craig and Mark Kielburger), Never Eat Alone (Keith Ferazzi), The One Thing You Need to Know (Marcus Buckingham), The Quiet Millionaire (Brett Wilder) and The Secrets of Happily Married Men (Dr. Scott Haltzman).

Developed and executed innovative and customized social, corporate, and non-profit events from conception to execution in the New York metro area.

Produced non-profit fundraising events featuring celebrity entertainment, and assisted with VIP scheduling, travel arrangements and on-site logistics.