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Lauren Brubaker is a President at Ironclaim. She possess expertise in silverpop engage, marketing automation, behavioral marketing, email marketing, constant contact and 29 more skills. Colleagues describe her as "During my four years as a New Business Account Executive at Dun & Bradstreet NetProspex, I had both the pleasure and privilege of working alongside Lauren Brubaker. During that time, it became evident to me that as the Director of Demand Generation, she was an excellent resource to myself and my colleagues on the sales side of the house. Lauren's innovative marketing campaign ideas helped funnel targeted leads over to sales, adding a significant amount to our pipeline and helping to identifying net new organizations for NetProspex to partner alongside. But what I truly admire the most about Lauren is her passion for the business, her willingness to assist and help out on any opportunity that the sales team was engaged on, and being the ultimate team player when chasing a number. Lauren's a wonderful marketer and even better person, and any organization that has her will be all the better for her strategies." and "I'm proud to have been able to count Lauren among my clients during her time at NetProspex. As a buyer of MarketingProfs' services she has always treated us fairly while remaining laser-focused on how she can best maximize her marketing campaigns. Her digital marketing expertise is only matched by her upbeat personality...she makes everyone around her better while delivering for her company. "
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PresidentIronclaimAtlanta, Ga, Us -
Co-FounderIronclaim Jan 2016 - PresentAtlanta, Georgia, United StatesResponsible for overseeing operations activities in the organization, ensuring development and implementation of efficient operations and cost-effective systems to meet current and future needs of the business. Key focus on developing strong financial model for company cash flow, service model KPI development, and sales pipeline monitoring, connecting all core areas of the business through one integrated dashboard. - Specialize in $10M+ public sector claims- Driving force for technology advancement in claim service model, organizational resources, and revenue growth -
Director Of Demand GenerationDun & Bradstreet Aug 2012 - Jan 2016Boston, MaPromoted from Manager to Sr. Manager to Director of Demand Generation within 2.5 years of hire. Company lead for all marketing automation, inbound/outbound marketing strategy, display advertising, content syndication and Salesforce/marketing automation integration. Also responsible for marketing operations, developing lead scoring models, lead routing, managing database health, developing buyer personas, content creation, and blog writing. - Increased MGR by 112% after implementing Marketo- Finalist for 2015 Revvie "Most Dramatic Improvement Upgrading to Marketo" - Finalist for 2013 MarketingProfs Bright Bulb Award "Best B2B Marketing Project of the Year"- Industry speaker on marketing automation best practices -
Customer Marketing ManagerSilverpop, An Ibm Company Sep 2011 - Aug 2012Atlanta, GaResponsible for customer marketing automation programs, email marketing and writing case studies. Projects included creating new lead scoring models, implementation of the SiriusDecisions waterfall, newsletter writing and management, blog posts, community management, and annual customer conference event coordination.- Promoted to SiriusDecisions waterfall implementation team- Built lead scoring models for SiriusDecision implementation -
Marketing ManagerApplied Software Jun 2008 - May 2010Atlanta, GaCompany lead at top Autodesk reseller for all email marketing initiatives using Silverpop Engage, including design, copy writing and analytics. Responsibilities include email marketing best practices-subject line testing, CAN-SPAM compliance, opt-in/out processes, A/B testing, and deliverability. Assist with webinar production and management. Conduct full scale reporting to the sales team to track ROI through Microsoft CRM to ensure monthly, quarterly and yearly goals are being met to generate new sales. Perform Microsoft Dynamics CRM database analysis to ensure workflow optimization, by coordinating efforts between the IT and sales departments to maximize efficiency and profitability. Create lead generation campaigns to reach new customers. Control lead management within CRM database, including all batch imports and lead assignment. -
Public Relations CoordinatorUniversity Of Colorado Boulder Aug 2004 - May 2005Won a $10,000 grant from MTV as well as extensive press from state and national media for local campus initiative working with gordiescall.org.
Lauren Brubaker Skills
Frequently Asked Questions about Lauren Brubaker
What company does Lauren Brubaker work for?
Lauren Brubaker works for Ironclaim
What is Lauren Brubaker's role at the current company?
Lauren Brubaker's current role is President.
What is Lauren Brubaker's email address?
Lauren Brubaker's email address is lb****@****aim.net
What is Lauren Brubaker's direct phone number?
Lauren Brubaker's direct phone number is +178157*****
What skills is Lauren Brubaker known for?
Lauren Brubaker has skills like Silverpop Engage, Marketing Automation, Behavioral Marketing, Email Marketing, Constant Contact, Campaign Development, Marketing Strategy, Demand Generation, Lead Generation, Integrated Marketing, Data Analysis, Social Media Development.
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