Laura Schneider

Laura Schneider Email and Phone Number

Marketing Executive | Brand Strategist | Omnichannel Leader | Change Agent | Data and Digital Enthusiast @ Oldcastle APG
Laura Schneider's Location
Atlanta Metropolitan Area, United States, United States
Laura Schneider's Contact Details

Laura Schneider personal email

About Laura Schneider

Proven leader with +20 years developing and executing brand and marketing solutions at scale. Recognized for change leadership and an entrepreneurial mindset, my personal motto is “the view is worth the climb”. Bring enthusiasm and actionable vision to my day-to-day that drives successful collaboration cross-functionally. A constant throughout my career is my ability to thrive with ambiguity and change while delivering short and long-term growth across multiple industries. Highly curious and passionate about using data (and a little gut instinct) to drive results, design business strategies and build teams that create original, innovative marketing positions and ad campaigns that produce bottom line results.But it’s not only about the work – investing in people and giving back matter. Relentless in my belief of the power of strong relationships, developing a rock-star team and servant leadership. Open to advisory or charitable board opportunities to put my experience and ideals to work for others.Specialties: Business Leadership & StrategyOmni-channel Marketing Brand Management & Customer ExperienceCustomer Acquisition and RetentionPaid, Owned and Earned MediaDigital InnovationAnalytics and InsightsNew Concept DevelopmentP&L ResponsibilitiesChange Management Organization Building & DesignRetail, QSR

Laura Schneider's Current Company Details
Oldcastle APG

Oldcastle Apg

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Marketing Executive | Brand Strategist | Omnichannel Leader | Change Agent | Data and Digital Enthusiast
Laura Schneider Work Experience Details
  • Oldcastle Apg
    Senior Vice President, Marketing
    Oldcastle Apg Jan 2024 - Present
    Atlanta, Georgia, Us
  • Definition 6
    Senior Vice President, Account Services, Strategy And Marketing Automation
    Definition 6 2022 - Jan 2024
    Atlanta, Georgia, Us
    Led multidisciplinary teams servicing portfolio of 40+ clients across retail, manufacturing, technology, transportation etc. Oversaw client services and customer experience frameworks that help brand extend their experience in digitally driven touchpoints and achieve tangible results. Responsible for relationship management, business planning, digital P&L and revenue forecasting, team utilization, strategy, and lifecycle/CRM marketing practices as lead of D6 digital consultancy team. Building new agency capabilities using data and marketing technology solutions to drive the agency’s growth and operations efficiencies.
  • The Home Depot
    Director And Lead Brand Strategist, Enterprise Marketing
    The Home Depot May 2018 - 2022
    Atlanta, Georgia, Us
    Head of enterprise marketing and brand positioning for Fortune 18 retailer. Provide strategic consultancy to executive leadership on brand and design of marketing plans and activation. Lead diverse cross-functional team through calendar planning, consumer insights, audience design, media and channel mix planning and strategic briefings to develop campaigns that meet needs of Homeowners, Pros (and our Associates). Led Brand Management for The Home Depot and Pro B2B Interline Acquisitions. Accountable for $175MM media and production budget and it’s return on investment.
  • The Home Depot
    Director Of Marketing And Customer Acquisition, Home Services
    The Home Depot Feb 2014 - May 2018
    Atlanta, Georgia, Us
    Owned lead generation and awareness marketing efforts for +35 installation services and B2B services programs . Pioneered development of digital iPad consultation tool introduced referral and content marketing to annual plans and implemented Salesforce Marketing Cloud. Strengthened cross-functional team and improved return on ad spend adding $544 AOV to marketing attributable sales.
  • The Home Depot
    Sr. Manager, Product Trend Insights And Social Platforms
    The Home Depot Mar 2013 - Feb 2014
    Atlanta, Georgia, Us
    Designed Trend and Design social media content strategy and internal communications to promote team capabilities and positively change perceptions of décor assortment with customers and associates. Translated major home and product design trends for merchandising leadership delivering an increase in sales and market share.
  • The Home Depot
    Sr. Manager, Merchandise Marketing
    The Home Depot Jan 2007 - Mar 2013
    Atlanta, Georgia, Us
    Created total company marketing and advertising strategy for 2000 US retail stores, including marketing and media plans by event, by geography, and merchandise area. Utilized transactional and sales trends, media effectiveness, economic analysis and competitive advertising to build plan and optimize marketing contributions. Led team of Ten (10) marketing team members and marketing plan for $35B in merchandising sales. Accountable for $65MM in marketing budget performance.
  • Sgk
    Account Director
    Sgk Feb 2005 - Jan 2007
    Des Plaines, Illinois, Us
    Managed Atlanta agency’s largest account providing retail marketing for The Home Depot. Developed team of eight (8) adding +$2.7MM in annual revenue. Designed private label brand Home Accent Holiday, optimized print program to include digital ad platforms and on-going seasonal campaign concepting.
  • Barkley
    Account Supervisor
    Barkley 2003 - 2005
    Kansas City, Mo, Us
    Directed national and local marketing for fast-casual bakery café concept, Atlanta Bread Company with one-hundred sixty-five (165) locations in twenty-five (25) states. Implemented integrated marketing including brand development, research, local marketing, promotion planning and public relations.
  • Leo Burnett
    Field Marketing Account Supervisor
    Leo Burnett 2002 - 2003
    Chicago, Illinois, Us
    Spearheaded recruitment marketing and brand rollout at local level in SE for US ARMY. Coordinated seven Government agencies and associated recruitment marketing plans. Ran lead-generating events resulting in 12% beat to planned recruitment targets while reducing cost at +300 US recruiting stations.
  • Moroch
    Account Supervisor
    Moroch 1998 - 2002
    Dallas, Texas, Us
    Oversaw local marketing and creative advertising for six McDonald's fast-food cooperatives. Directed high-performing team in promotional planning, franchise relations producing +3.7% sales gain. Recipient of “McDonald’s Marketing Excellence Award” and ranked “#1 Region in Country” for Sales, Guest Counts.

Laura Schneider Skills

Atendimento Ao Cliente

Laura Schneider Education Details

  • University Of Florida
    University Of Florida
    Advertising

Frequently Asked Questions about Laura Schneider

What company does Laura Schneider work for?

Laura Schneider works for Oldcastle Apg

What is Laura Schneider's role at the current company?

Laura Schneider's current role is Marketing Executive | Brand Strategist | Omnichannel Leader | Change Agent | Data and Digital Enthusiast.

What is Laura Schneider's email address?

Laura Schneider's email address is la****@****ail.com

What schools did Laura Schneider attend?

Laura Schneider attended University Of Florida.

What skills is Laura Schneider known for?

Laura Schneider has skills like Atendimento Ao Cliente.

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