Laura Schneider
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Laura Schneider Email & Phone Number

Marketing Executive | Brand Strategist | Omnichannel Leader | Change Agent | Data and Digital Enthusiast at Oldcastle APG
Location: Atlanta Metropolitan Area, United States, United States 10 work roles 1 school
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Current company
Role
Marketing Executive | Brand Strategist | Omnichannel Leader | Change Agent | Data and Digital Enthusiast
Location
Atlanta Metropolitan Area, United States, United States

Who is Laura Schneider? Overview

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Quick answer

Laura Schneider is listed as Marketing Executive | Brand Strategist | Omnichannel Leader | Change Agent | Data and Digital Enthusiast at Oldcastle APG, based in Atlanta Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Laura Schneider.

Laura Schneider previously worked as Senior Vice President, Marketing at Oldcastle Apg and Senior Vice President, Account Services, Strategy and Marketing Automation at Definition 6. Laura Schneider holds Bs, Advertising from University Of Florida.

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Email format at Oldcastle APG

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Oldcastle APG

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Profile bio

About Laura Schneider

Proven leader with +20 years developing and executing brand and marketing solutions at scale. Recognized for change leadership and an entrepreneurial mindset, my personal motto is “the view is worth the climb”. Bring enthusiasm and actionable vision to my day-to-day that drives successful collaboration cross-functionally. A constant throughout my career is my ability to thrive with ambiguity and change while delivering short and long-term growth across multiple industries. Highly curious and passionate about using data (and a little gut instinct) to drive results, design business strategies and build teams that create original, innovative marketing positions and ad campaigns that produce bottom line results.But it’s not only about the work – investing in people and giving back matter. Relentless in my belief of the power of strong relationships, developing a rock-star team and servant leadership. Open to advisory or charitable board opportunities to put my experience and ideals to work for others.Specialties: Business Leadership & StrategyOmni-channel Marketing Brand Management & Customer ExperienceCustomer Acquisition and RetentionPaid, Owned and Earned MediaDigital InnovationAnalytics and InsightsNew Concept DevelopmentP&L ResponsibilitiesChange Management Organization Building & DesignRetail, QSR

Listed skills include Atendimento Ao Cliente.

Current workplace

Laura Schneider's current company

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Oldcastle APG
Oldcastle Apg
Marketing Executive | Brand Strategist | Omnichannel Leader | Change Agent | Data and Digital Enthusiast
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10 roles · 28 years

Laura Schneider work experience

A career timeline built from the work history available for this profile.

Senior Vice President, Marketing

Current

Atlanta, Georgia, US

Jan 2024 - Present

Senior Vice President, Account Services, Strategy And Marketing Automation

Atlanta, Georgia, US

Led multidisciplinary teams servicing portfolio of 40+ clients across retail, manufacturing, technology, transportation etc. Oversaw client services and customer experience frameworks that help brand extend their experience in digitally driven touchpoints and achieve tangible results. Responsible for relationship management, business planning, digital P&L.

2022 - Jan 2024

Director And Lead Brand Strategist, Enterprise Marketing

Atlanta, Georgia, US

Head of enterprise marketing and brand positioning for Fortune 18 retailer. Provide strategic consultancy to executive leadership on brand and design of marketing plans and activation. Lead diverse cross-functional team through calendar planning, consumer insights, audience design, media and channel mix planning and strategic briefings to develop campaigns.

May 2018 - 2022

Director Of Marketing And Customer Acquisition, Home Services

Atlanta, Georgia, US

Owned lead generation and awareness marketing efforts for +35 installation services and B2B services programs. Pioneered development of digital iPad consultation tool introduced referral and content marketing to annual plans and implemented Salesforce Marketing Cloud. Strengthened cross-functional team and improved return on ad spend adding $544 AOV to.

Feb 2014 - May 2018

Sr. Manager, Product Trend Insights And Social Platforms

Atlanta, Georgia, US

Designed Trend and Design social media content strategy and internal communications to promote team capabilities and positively change perceptions of décor assortment with customers and associates. Translated major home and product design trends for merchandising leadership delivering an increase in sales and market share.

Mar 2013 - Feb 2014

Sr. Manager, Merchandise Marketing

Atlanta, Georgia, US

Created total company marketing and advertising strategy for 2000 US retail stores, including marketing and media plans by event, by geography, and merchandise area. Utilized transactional and sales trends, media effectiveness, economic analysis and competitive advertising to build plan and optimize marketing contributions. Led team of Ten (10) marketing.

Jan 2007 - Mar 2013

Account Director

Sgk

Des Plaines, Illinois, US

Managed Atlanta agency’s largest account providing retail marketing for The Home Depot. Developed team of eight (8) adding +$2.7MM in annual revenue. Designed private label brand Home Accent Holiday, optimized print program to include digital ad platforms and on-going seasonal campaign concepting.

Feb 2005 - Jan 2007

Account Supervisor

Kansas City, MO, US

Directed national and local marketing for fast-casual bakery café concept, Atlanta Bread Company with one-hundred sixty-five (165) locations in twenty-five (25) states. Implemented integrated marketing including brand development, research, local marketing, promotion planning and public relations.

2003 - 2005 ~2 yrs

Field Marketing Account Supervisor

Chicago, Illinois, US

Spearheaded recruitment marketing and brand rollout at local level in SE for US ARMY. Coordinated seven Government agencies and associated recruitment marketing plans. Ran lead-generating events resulting in 12% beat to planned recruitment targets while reducing cost at +300 US recruiting stations.

2002 - 2003 ~1 yr

Account Supervisor

Dallas, Texas, US

Oversaw local marketing and creative advertising for six McDonald's fast-food cooperatives. Directed high-performing team in promotional planning, franchise relations producing +3.7% sales gain. Recipient of “McDonald’s Marketing Excellence Award” and ranked “#1 Region in Country” for Sales, Guest Counts.

1998 - 2002 ~4 yrs
1 education record

Laura Schneider education

  • University Of Florida
    University Of Florida
    Advertising
FAQ

Frequently asked questions about Laura Schneider

Quick answers generated from the profile data available on this page.

What company does Laura Schneider work for?

Laura Schneider works for Oldcastle APG.

What is Laura Schneider's role at Oldcastle APG?

Laura Schneider is listed as Marketing Executive | Brand Strategist | Omnichannel Leader | Change Agent | Data and Digital Enthusiast at Oldcastle APG.

Where is Laura Schneider based?

Laura Schneider is based in Atlanta Metropolitan Area, United States, United States while working with Oldcastle APG.

What companies has Laura Schneider worked for?

Laura Schneider has worked for Oldcastle Apg, Definition 6, The Home Depot, Sgk, and Barkley.

How can I contact Laura Schneider?

You can use AeroLeads to view verified contact signals for Laura Schneider at Oldcastle APG, including work email, phone, and LinkedIn data when available.

What schools did Laura Schneider attend?

Laura Schneider holds Bs, Advertising from University Of Florida.

What skills is Laura Schneider known for?

Laura Schneider is listed with skills including Atendimento Ao Cliente.

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