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-> Strategic growth and corporate events leader with cross-functional expertise in demand generation, strategic programs, content, and product marketing. In my current and past leadership roles, I have excelled at stakeholder communication, pulling teams together while building & nurturing those partnerships.Known for being a highly regarded advisor to senior leaders, valued for my ability to build meaningful relationships, influence decision making, and forge alignment across business units.My experience encompasses both corporate event marketing and a large global integrated event marketing agency. My clients often span a broad range of industries from financial services to technology, and enterprise software applications. My global experience includes living in both China and India while executing client events. I have also managed regional geo teams across multiple countries in EMEA, Latin America, Asia, and Japan.𝗜 𝗵𝗮𝘃𝗲 𝗹𝗲𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗳𝗼𝗿 𝘀𝘂𝗰𝗵 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝘀;+ LinkedIn+ Cisco + Oracle+ VMware+ Nimble Storage + Intel+ SugarCRM+ Levi’s𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀:I'm proficient in a wide range of technology tools:SFDC, Marketo, Asana, JIRA, Adobe Photoshop, Illustrator, Canva, Microsoft Office, G Suite𝗪𝗵𝗲𝗿𝗲 𝗜 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁:LeadershipIntegrated Marketing CommunicationsGlobal Event MarketingBudget managementCreative developmentEvent Program Strategy Event PlanningSponsor Acquisition StrategyProject managementSpeaker management/ Content managementAgenda creationKeynote selection and management Site search, selection and contract negotiations--> Please email & let's set a time to talk about how I might help you with your next event. CONTACT: Busby.lisa@gmail.com
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Sr. Director, Corporate EventsCohesity Jun 2022 - PresentSan Jose, California, UsSome accomplishments to date I'm proud of include:● Consistently deliver an average of $32M annual pipeline conversion ● Led first virtual user conference with 15K attendees; created content strategy, audience experience, and stakeholder engagement. Achieved a 4.5/5.0 sat score● Design and produce the last five global SKO conferences. Sales Confidence Index scores increased 2x after each sales conference -
ConsultantCohesity May 2018 - Jun 2022San Jose, California, UsManage Cohesity Sales Kickoff Project manage major Tier 1 trade show sponsorships and regional shows including channel and alliance events.
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Strategic Marketing Consultant, Corporate Event Planning, Global EventsLb+ Lisa Busby Marketing Plus Jun 2012 - Jun 2022I’m a global event marketing leader providing our clients with concierge-level service receiving our highest level of support.𝗢𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗵𝗮𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱:● Produced LinkedIn’s 2021 Sales Kickoff Studio Sessions resulting in a 4.8 SAT score● Increased attendance by 36% from the previous year with a pre-event comedy campaign to build interest and increase registration ● Leveraged relationships with tech clients to develop annualized event strategy and supporting programs● Implemented event program Playbook including event strategy, management, and execution"A" TEAM SERVICES YOU CAN EXPECT: I offer the opportunity for companies to have an “A Team” at a fraction of the cost of a traditional event agency.Marketing and event strategyManagement and ProductionTrade Show Strategy, Management and ProductionContent and brand/event creative developmentAV production Video productionProject managementOperations managementRoadshows, Workshops, and campaign-driven initiativesExhibit and sponsor salesRegistration and housing management.
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Event Strategist (Consultant)Servicenow – The Enterprise Cloud Company Oct 2015 - Mar 2016Santa Clara, Ca, UsI was retained by ServiceNow to serve as Acting Senior Director, Corporate Event Marketing temporarily until the position was filled. ServiceNow then retained me as an 𝗘𝘃𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲, 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝗡𝗼𝘄'𝘀 𝗮𝗻𝗻𝘂𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲. ● Provided strategic guidance and support to the workstream program leads and the event team in completing program strategy decks, planning templates, and point of view documents that align to the the Knowledge Conference strategy and guiding principles.● Developed speaker selection and the right content that aligned to persona-based attendee experiences ● Developed strategy and overall framework for the Knowledge Conference Alumni Program● Guided event acquisition, sales enablement, communications and promotions ensuring segmentation of outbound campaigns, the right content, focus, tone, and the right sales tools to drive Knowledge Conference registration. -
Event Manager, Trade Show Manager (Consultant)Nimble Storage 2013 - 2016Houston, Texas, UsI was retained by Nimble Storage to lead their trade show and sponsorship planning and project management for Cisco Live 2013/2014, VMworld 2013/2014/2016, Oracle OpenWorld 2014, Gartner Data Center 2014. Responsible for developing a 3-year exhibit rental program that supports all primary and secondarymarket trade shows.Conference Director for Nimble Storage’s annual Sales Kickoff for 2014, 2015 and 2016.Responsible for:+ Conference programming and agenda development based on sales objectives+ Budget development and management+ Presentation development working closely with Nimble Storage leadership team+ Thematic development, creative and conference branding+ Executive Producer -General Session and breakouts+ Video production+ Overall logistics and operations management+ Air transportation management in partnership with Travizon Travel Management+ Housing and registration+ Mobile Apps to drive attendee participation and feedback+ Conference sales awards and promotional itemsPresident’s Club 2014 and 2015. Responsible for site search, sourcing, andcontract negotiations for President’s Club. Responsible for program design, incentiveprogram, and overall execution. -
Sales Enablement Project Lead (Consultant)Cisco 2013 - 2014San Jose, Ca, UsI was retained by Cisco to join their Global Marketing and Corporate Communications (GMCC) team to lead sales enablement workshops and developing value proposition, messaging and positioning workshops for twelve product architectures.Responsible for creating five thought leadership sales enablement campaigns –+ Internet of Everything (IoE), + Internet of Things (IoT), + Mobility, Cloud, and Security -
Principal, Managing Director, Marketing CommunicationsCrowded Ocean Aug 2008 - Jul 2012Crowded Ocean is a unique marketing agency that works exclusively with startups in their first 18 months of operation. The mission was to help innovative technology companies create,define, disrupt and dominate their market categories. I focused on creating a differentiated point of view and then aggressively executing. Major wins were:+ Result of positioning Crowded Ocean’s clients in the right category, at the right time, with the right offer. + Crowded Ocean quickly became sought after and retained by leading Silicon Valley VC firms and their emerging portfolio founding executives. + Challenging the status quo with two simple questions “So what? Who cares?” led to provocative, differentiated, unique value.
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Vice President, Marketing & Brand DevelopmentDruva, Inc. Jul 2011 - Jun 2012Santa Clara, California, UsResponsible for launching this India-based, SaaS, mobile backup solution into the US market. Lisa was responsible for marketing strategy, establishing marketing plan success metrics, driving awareness, demand generation, industry analyst relations, and SEO/SEM. Major wins:+ Shifted team focus from activity to results leveraging success metrics to align planning efforts to drive tangible business results+ Marketing contribution rate of 18% of total revenue for net new customers+ Marketing contribution rate of 10% of total revenue for existing customers+ Won 5 Gartner and Forrester awards in less than 18 month -
Vice President, Client Services, Global Events, Global Marketing, Corporate Event PlanningGeorge P. Johnson Company May 2000 - Jul 2008Auburn Hills, Mi, Us► Responsible for four of the agencies west-coast based global accounts, ->Cisco, Intel, Oracle and VMware.Key Accomplishments:● As head of Client Services, responsible for managing 5 global account teams for Cisco, Salesforce, Intel, Charles Schwab, and NetApp trade shows and proprietary events, resulting in close to 250 events annually● Served as a leader to the Cisco, Office of the CEO. I leveraged relationships with the senior leadership team, finance, and procurement to extend their commitment to the agency. ● Average CSAT score of 4.9I managed five global account teams to support Cisco branded global customer and partnerconferences. In 2008, Cisco Chairman/CEO John Chambers asked me to build and execute a crucial trip to China to meet with government and business leaders. I located to Beijing for three months to support this trip.I secured Intel’s global events in eight countries, resulting in the development of six global account teams and supporting operations.Other accomplishments:+ Originated new audience acquisition model+ Established new content development process+ Shifted and expanded target audience profile+ Result was an 18% increase in attendance in year one, 27% in year two, 36%by end of year three.In collaboration with VMware I led the launch of the first VMworld, positionedto extend VMware’s market position. Working exclusively with VMware Founder,Diane Green to establish her goals and deliver her vision for the premiere virtualizationconference. The result was the fastest growing conference in the industryfor four consecutive years. -
Director Of Event PlanningOracle 1998 - 2000Austin, Texas, UsResponsible for the annual event marketing strategy and execution for all roadshows,seminars, trade shows and OpenWorld. Aligning corporate business objectiveswith event marketing activities and the P&L for the department:+ Implemented methodologies and processes to better manage program costs, P&L, and cash flow+ Introduced and drove financial discipline to this division, resulting in 32% cost savings and 48% collection rate in year on.
Lisa Busby Skills
Lisa Busby Education Details
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The University Of South AlabamaAnd Related Support Services
Frequently Asked Questions about Lisa Busby
What company does Lisa Busby work for?
Lisa Busby works for Cohesity
What is Lisa Busby's role at the current company?
Lisa Busby's current role is Global Events Marketing Leader.
What is Lisa Busby's email address?
Lisa Busby's email address is ga****@****msn.com
What is Lisa Busby's direct phone number?
Lisa Busby's direct phone number is +165045*****
What schools did Lisa Busby attend?
Lisa Busby attended The University Of South Alabama.
What are some of Lisa Busby's interests?
Lisa Busby has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Golf, Food, Fishing, Home Decoration, Health.
What skills is Lisa Busby known for?
Lisa Busby has skills like Integrated Marketing, Marketing Strategy, Online Marketing, Strategic Partnerships, Start Ups, Marketing, Lead Generation, Sales, Direct Marketing, Marketing Communications, Product Development, Blogging.
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