Marketing Strategy Intern
- Formulated an implementation plan for Piedmont Healthcare's marketing strategy to increasing brand awareness and patient engagement.- Developed email marketing campaigns to drive patient engagement and loyalty - Developed detailed buyer personas to enable more targeted and effective marketing campaigns.- Established brand positioning, crafted messaging and creative assets to communicate the brand's unique value proposition.- Mapped the decision-making funnel and patient journey, identifying opportunities for optimization and improvement.- Conducted market research to stay up-to-date on trends and competition.