Luca Callegari Email & Phone Number

Bologna - Italy

Management of a portfolio of Pro Clubs and Federations: - FOOTBALL: UEFA Referees, Paok Thessaloniki, Apoel FC, AJ Auxerre, Asteras Tripolis - RUGBY: World Rugby and Rugby World Cup, Section Paloise, Biarritz Olympique, Dragons Catalans, Emirates Lions - BASKETBALL: Varese Basketball - VOLLEYLEY: Piacenza Volleyball, Verona Volleyball, UYBA Busto Arsizio, Bergamo Volleyball, Porto Robur RavennaSPORTS MARKETING AND MERCHANDISING: - Merchandising sales Budget >6M (Sell-in): both direct vs club and indirect vs retailers- Collection life cycle management: Design, Production, Pricing and Retailing - Stock Management - Planning product launches and media management- Verifying compliance with brand visibility at sponsor clubs- Activation of sponsorships with sponsored clubs - Organization of PR eventsNEW BUSINESS: - Analysis of target markets (France, Greece, Cyprus, Africa) - Analysis of new trends and products merchandising lines - Contract negotiations with new clubs and federations - Retail strategy development with potential new clubs - Store refitCROSS-FUNCTIONAL ACTIVITIES - Training new internal resources - Coordinator of communication activities by department - Merchandising coordinator for Rugby World Cup 2023 (sales budget >5M) = 6 National Teams + Referees + Staff + Merchandising event - Drafting and monitoring sales reports, budget >50M

Bologna Area, Italy

- Sell out management in 55 stores in Emilia Romagna- Product training for sales people and department managers- Sell in management for 10 stores in my region (Mediamarket)- Stock monitoring in store and local activities to implement stock quantities and range- In store merchandising- Management of a team of 7 sales ambassador (performance analysis, briefing, training)- Range monitoring and implementation to improve the display share- In store activities and implementation of trade marketing activities established by national headquarters - Stock and performance analysis

Bologna, Italia

Lyon Area, France

Key account manager Switzerland: find new customers and develop sales figures with existing customers.Merchandiser France south and east: daily visits in our partner stores, about 380 clients (Decathlon, Darty, Boulanger, Fnac, GoSport, Fitness Boutique), to optimise the merchandising and train the sales team.

Scionzier, Haute Savoie, Francia

Department manager fitness and swimming at Decathlon Scionzier.

Beynost, Rhone Alpes, France

Venezia, Italia

Event Manager for the event "Mizuno B5 Football Cup", football tournament with around 200 teams and 1800 athletes.- Online marketing strategy- Sales team coordination- Social Media marketing - Event organization- Sponsorships

Firenze, Italia

During this experience I followed every step of a new start-up.At the beginning I was more focused on business analysis and then I had differen tasks such as:- Project management,- business analysis and developement,- sport event organization (YourFootball Coverciano Camp)- web marketing (social media, Direct Email Marketing) and event marketing (sponsorship)

Author of articles about sports and sports business for the website www.notonlysports.com and about sport travel for www.sportfarm.it

Bologna, Italia

Support to the project manager in marketing and communication projects, both B2B and B2C.Events organization and roadshows management for other companies.- Adidas and the Rugby Six Nations- Glen Grant and Benetton Rugby- "Il Camionista" Roadshow for Federal Mogul- Stadium sponsor tickets for Samsung, (Inter FC and Juventus FC)

Rimini, Italia

Three months work every year with the official coffee trainer for France for Segafredo company, with a continuous preparation in the world of coffee expecially in the preparation of espresso and cappuccino LatteArt

Master'S Degree, Sport Business

Master of Sport Business Strategies at La Ghirada Sport City - Treviso (IT), in a first level framework for the sport business.

General English, General English - Upper Intermediate Level

Economia Del Turismo, Economics

Tourism Economics Degree, with final relation about Sport Tourism and a focus on the Golf Tourism at global level.

Online Program, Competenze Per Vendere - Negoziare Con Successo Con I Clienti