Luke Calzone Email and Phone Number

Market motorcycle and powersports oils through social channels, print advertising, event sponsorships, influencer relationships, Google Ads among many other channels to grow brand awareness and drive salesOrchestrated a complete rebrand of an aging and outdated company image to help market products to a more broad audience, including a younger demographic entering our industry as a consumerManage company’s ~$250,000 annual marketing budget; analyze and adjust based on return on investment (ROI), consumer engagement and feedbackDeveloped new line of labeling and packaging for aerosol products. Took products from concept to completion to increase point of sale (POS) visibility. Launched and marketed a new, top selling aerosol product yielding 36% year-over-year growth from 2019 to 2021, a 107% increase in sales over that same time periodRelaunched and manage social media accounts using Meta Business Suite and Ads Manager; increased Facebook page follower interaction as well as raised number of followers from 1,806 to 34,000 and countingAct as webmaster of company website; redesigned product pages, added important industry resources and included “buy now” links to improve visitor experience, while reducing bounce rateImplemented a Google Ads campaign to funnel and build email lists, which saw growth from 500 to over 7,000 emails; delivered relevant marketing materials to growing email listsCommunicate all company news and information to B2B and B2C customers through press releases, email marketing, social media. Act as the official voice of Spectro Performance OilsForged strong, trustworthy industry relationships and sponsorships to help increase visibility at events in lieu of a physical corporate presence due to staff limitations

Worked in tandem with Production Manager in the creation of new company media kits, advertisements and trade show presentationsCooperated with magazine publishers as the lead designer on numerous successful sales, yielding thousands of dollars in revenueBalanced over 100 client accounts monthly for four trade magazines; worked directly with clients to design new advertisements and edit existing, while adhering to strict print deadlinesActed as content manager of two company websites; used WordPress to maintain and update editorial stories, web banners, graphics, forms and other content

Collaborated with the design team in the complete re-branding of CTM Media Group; re-brand included company logo, stationery, sales collateral, advertising pieces and vital company materialsAssisted Director of Marketing in the expansion of company programs into the digital and mobile platforms; including the creation of client mobile profiles and client flash/animated GIF banner advertisementsDesigned client brochures, magazines and advertisements as well as company sales collateral, signage, graphics and other essential company products

Reformatted and revised electronic newsletter templates using CSS and XHTML hand-codingDeveloped new dimension for electronic newslettersCreated new flash animations for 2007 subscriber programsCompiled and analyzed readership statistics for electronic newslettersPresented to the Vice President of Marketing for review